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Hi, we chose CHINA, JAPAN, and Singapore for the contries. The company we chose is the online shopping platform ASOS.

Slide 1:

· State the UK-based company that you have selected, the related industry (ASOS)

· State the two/three country markets that you have selected from the list China, japan, Singapore. Even if ASOS delivers in these country, doesn’t operates in them.

· State who is working on which country (indicate by student number) (I will do this later on)

Slide 2:

· State key figures of the UK-based company and add a graphic in which you illustrate the domestic marketing mix

Slide 3:

· State macro-environmental variables for the international markets

Slide 4:

· State micro-environmental variables for the international markets

Slide 5:

· State potentially interesting marketing entry strategies for the international markets

Slide 6:

· Make some first suggestions of how you could adapt the domestic marketing mix in each of the three countries

Use visuals, graphics and bullet points on the Power Point slides!

· write a max. 350 words report plan in which you outline what you plan to do in the final report step by step. Do this is in a word document.

· After the 350 words paragraph, copy paste the power point slides as pictures into the word document. One slide per page. Do not copy paste the slides in a landscape format (horizontally) since I cannot turn pages. The Power Point slides are the appendix to the 350 words paragraph.

· In your 350 words report plan, refer to the slides that you have created. The slides are meant to support the report plan and provide first evidence of data collection/ideas. Explain the slides. What do the slides show? Why do they show what they?