assignment-4

ENTR8000 – Innovation and Entrepreneurship

Assignment #4: 15% - New Venture FinalReport)

Student Name & Number:

Student Name & Number:

Student Name & Number:

Student Name & Number:

Student Name & Number:

Student Name & Number:

Student Name & Number:

Student Name & Number:

Student Name & Number:

Formatting guidelines:

(guideline only)

· Arial

· 12-point font

· Single spaced

· Use diagrams, charts and tables where they aid communication.

· Reference all sourcing

· 10-page limit – appendices are extra.

New Venture Overview Content Requirements

· Title Page

· Table of Contents

· Lean Canvas

· Business Concept Statement

· Market Assessment

· Marketing Strategy

· Financial Strategy

Details of content requirements for each section of the assignment are outlined on the following pages.

TITLE PAGE

Your title page should include the following information:

· New Venture name

· Date of submission

· Names of all group members

TABLE OF CONTENTS

This is required in order to properly navigate the document.

· Generate in Word

· Ensure that it reflects all section titles, subtitles and page numbers

· Include a listing of Appendices. These should be labeled, not just numbered, so that if the reader wants to look at a certain Appendix it can easily be found. Appendices must be in the order that they are referred to in the body of the text.

· Note that Appendices are extra documents, detailed, background information. Critical information should be included in the body of the document.

LEAN CANVAS – ONE PAGE BUSINESS MODEL SUMMARY

Complete the template. This lean canvas should capture everything you’ve learned about your concept and proposed business throughout the course.

Online versions of lean canvas:

· https://leanstack.com/leancanvas

· https://cnvs.online/en

BUSINESS CONCEPT STATEMENT

Develop a 2-3 line description that paints an accurate and compelling picture of your new venture concept. It should include: problem, solution, target market, revenue model and unique value proposition.

MARKET ASSESSMENT (refinement of previous assignment)

You have learned so much about your venture over the course of the past few weeks!

Update your original Market Assessment assignment and insert the content here.

· Industry Description & Analysis

· Market Description & Analysis

· Competitive Description & Analysis

Note: Every new venture will be different so some of the items below may not be relevant to your concept. This is a guideline. If you have any questions re: how it applies to your venture, ask your instructor.

MARKETING STRATEGY

Include:

· Define your Target Audience

· Use a narrative style

· Describe your Product or Service

· Include an image of the physical product/prototype or basic UI design, whichever is relevant for your venture. (if you have one or use google image searches or unsplash.com for similar images)

· If you have more than one product or a product line, describe that here.

· Pricing

· What pricing strategy will you use?

· Promotion

· Outline your strategy here

· Distribution

· Indicate where your product will be available.

COMPETITIVE DESCRIPTION & ANALYSIS

· Based on SWOT, Porter, and Pestel analyses as well as the perceptional maps, explain why and how your business will compete against established businesses.

FINANCIAL STRATEGY

· Write a brief financial overview including sales forecasts, start-up funds required and proposed financing sources.

· Excel - Sheets/Charts

· Top down and bottom up sales forecast

· Sales Forecasts (1 year), revenue by month

· Start-up Cost Summary – capital and operating costs

· NOTE THAT EXCEL SHEETS ARE TO GO INTO THE APPENDIX. SUMMARIES AND CONCLUSIONS WILL GO IN THE WRITTEN REPORT.

· YOU CAN USE ANY TEMPLATE FOR THE STARTUP BUDGET AND SALES FORECAST. HERE ARE A COUPLE OF EXAMPLES YOU CAN USE:

· STARTUP BUDGET: https://docs.google.com/spreadsheets/d/1Bj2dmgbbUwluJWhQVoj5MUfO4tPOQKSIe6cRa3G8Spc/edit?usp=sharing

OR

· https://docs.google.com/spreadsheets/d/1SdBvHndnJxyWYgu3XqLhauwosrbxogl3bfd264WsvU4/edit?usp=sharing

· SALES FORECAST/Annual Business Budget: https://docs.google.com/spreadsheets/d/16PJQQ4QvT7dhDJ_O3xeiw9gNEZ-q_C0FR2t7Y3WZcvo/edit?usp=sharing

· Note: Sales forecast is needed, expenses are OPTIONAL

· NB These files are view only. To edit them, make a copy of the file. Here are instructions how to make a copy: https://www.youtube.com/watch?v=3AR9JEjiBl0

Assignments handed in late will automatically receive a mark of 0 (zero).

Incomplete assignments will automatically receive a mark of 0 (zero).

Unsourced or plagiarized assignments will automatically receive a mark of 0 (zero). This is an academic offense and further action may be taken.

ENTR8000 – Innovation and Entrepreneurship Assignment #4: New Venture FINAL Report Evaluation Rubric 15% of final grade
	Category	Exemplary 8.0 – 10.0	Skilled 6.0 – 7.9	Minimal Compliance 5.5 – 5.9	Insufficient Evidence 0-5.4
CONTENT	Business Concept Statement - Problem - Solution - Target Market - Revenue Model - Unique Value Proposition · m ·	All content covered, clearly and succinctly. All information refers to specific aspects of topic. Information meaningful, significant and illuminating.	Majority of content generally well covered. Some aspects lack specificity. No insights or depth provided.	Much of the content left uncovered or not referred to specifically. Content too general to obtain full meaning; reference to topics vague, incomplete. Incorrect topics covered.	Inadequate coverage of topic. Reference to content incomplete. Very little effort put into making report meaningful.
	Lean Canvas	All content covered, clearly and succinctly. All information refers to specific aspects of topic. Information meaningful, significant and illuminating.	Majority of content generally well covered. Some aspects lack specificity. No insights or depth provided.	Much of the content left uncovered or not referred to specifically. Content too general to obtain full meaning; reference to topics vague, incomplete. Incorrect topics covered.	Inadequate coverage of topics. Reference to content incomplete. Very little effort put into making report meaningful.
	Market Assessment	All content covered, clearly and succinctly. All information refers to specific aspects of topic. Information meaningful, significant and illuminating.	Majority of content generally well covered. Some aspects lack specificity. No insights or depth provided.	Much of the content left uncovered or not referred to specifically. Content too general to obtain full meaning; reference to topics vague, incomplete. Incorrect topics covered.	Inadequate coverage of topics. Reference to content incomplete. Very little effort put into making report meaningful.
	Marketing Strategy	All content covered, clearly and succinctly. All information refers to specific aspects of topic. Information meaningful, significant and illuminating.	Majority of content generally well covered. Some aspects lack specificity. No insights or depth provided.	Much of the content left uncovered or not referred to specifically. Content too general to obtain full meaning; reference to topics vague, incomplete. Incorrect topics covered.	Inadequate coverage of topics. Reference to content incomplete. Very little effort put into making report meaningful.
	Financial Strategy	All content covered, clearly and succinctly. All information refers to specific aspects of topic. Information meaningful, significant and illuminating.	Majority of content generally well covered. Some aspects lack specificity. No insights or depth provided.	Much of the content left uncovered or not referred to specifically. Content too general to obtain full meaning; reference to topics vague, incomplete. Incorrect topics covered.	Inadequate coverage of topics. Reference to content incomplete. Very little effort put into making report meaningful.
	Category	Exemplary 8.0 – 10.0	Skilled 6.0 – 7.9	Minimal Compliance 5.5 – 5.9	Insufficient Evidence 0-5.4
	Overall Impact of New Venture Overview Document
MECHANICS	Writing · grammar · spelling · punctuation Formatting · line spacing · margins · paragraphs · headings · title page Sourcing · use of APA format · quality/number of sources	Generally high level of writing and formatting. Sourcing is complete with many high-quality sources. APA format is used correctly.	Maximum of 3-4 errors in writing and formatting. Sourcing is complete with reasonable number of sources of good quality. APA format is used correctly.	Maximum of 5-8 errors in writing and formatting. Sourcing is complete but small number or low-quality sources. APA format used but incomplete or inaccurate.	Poor grammar, spelling and formatting interferes with comprehension. Sourcing is limited or has not been done at all.

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