innovation

ENTR 8000-Innovation and Entrepreneurship, Customer Interviews

Assignment Number 3B – 10 % of final mark

Introduction

As a group, you have identified information about for your business concept including sector, the market and competition. As a group, you have gathered more information through conversations and interviews with potential customers. This assignment focuses on what you have learned from those conversations and interviews with potential customers. Please note the number of words as a guideline for each of the questions, but note, this is a guideline only.

You do not need to include a transcript of your conversation and interviews with potential customers.

Include the three pages of the Zoom Tool worksheets (PDF / MS WORD) as appendices to this report. One report will focus on the customer traits or persona (Customer Zoom Tool), another report will focus on the customer pain points that are being solved (Problem Zoom Tool), and the final report will identify the minimal viable product or service (MVP) (Solution Zoom Tool).

Part one: Ideal Customer (400-500 words max.)

Question one: Based upon your Customer Zoom Tool, describe your ideal customer or, in other words, your customer persona. (200-250 words max.)

Question two: How did this customer persona change as a result of your customer conversations and interviews from what you initially envisioned as your target customer.

Part two: Customer Problems (400-500 words max.)

Question one: Based upon your Problem Zoom Tool, what are your customers’ three primary problems that your business solution is solving?

Rank these problems as low, medium and high.

Question two: How did your customer problem change as a result of your customer conversations and interviews from what you had initially thought was their biggest problem.

Part three: Minimal Viable Product or Service (MVP)

(400-500 words max.)

Question one: Based upon your Solution Zoom Tool what is your minimal viable product or service?

Question two: How does your minimal viable product or service differ from what you initially envisioned to be your product or service? Part four: Unique Value Proposition

(200-250 words max.)

Question one: Based upon your customer conversations and interviews, how has your unique value proposition change from what you initially considered to be your unique value proposition? Part five: Channels

(200-250 words max.)

Based upon your potential customer conversations and interviews, how have your channels changed from what you initially considered as channels to provide your products or services to customers?

Rubric

Section	Potential Marks
Part one: Ideal Customer	15
Part two: Customer Problems	15
Part three: Minimal Viable Product or Service (MVP)	15
Part four: Unique Value Proposition	5
Part five: Channels	5
Presentation, spelling, grammar and punctuation	5
Total	60 (10% of final grade)

Parts / Questions	Exemplary 8.0 – 10.0	Skilled 6.0 – 7.9	Minimal Compliance 5.5 – 5.9	Needs Work 0-5.8
	All content covered, clearly and succinctly. All information refers to specific aspects of topic. Information meaningful, significant and illuminating. Shows an excellent understanding of the topic.	Majority of content generally, well covered. Some aspects lack specificity. No insights or depth provided. Shows an average to good understanding of the topic.	Much of the content left uncovered or not covered specifically. Content too general to obtain full meaning; reference to topics vague, general or incomplete. Incorrect topics covered or wrong approach. Shows a less than average understanding of the topic.	Inadequate coverage of topic. Reference to content incomplete. Very little effort put into making the response thoughtful and meaningful. Shows understanding of the topic is lacking or incomplete.

Group Members:

Name	Student #

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1