BBC DIGITAL MEDIA INITIATIVE REVISITED

-Identify the capacities of digital asset management software. -What are the top-rated digital asset management software products? -Who uses the software? -Would it be wiser for BBC to adopt a collection of these existing products? -What actions will be necessary to gain the cooperation of the business unit to incorporate the collection of products into their work processes? From Chapter 2, page 59; read the JOBS VS. COOK CASE and answer all questions (20 points).