Social Media Campaign

Assig. 4 Social Media Campaign

Assig. 4 Social Media Campaign

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeObjectives and Goals Goal(s) are measurable objectives that can be achieved through the social media campaign.

10 to >0.0 pts Full Marks

0 pts No Marks

10 pts

This criterion is linked to a Learning OutcomePlan Overview - Situation Analysis Plan is well-researched, describing the client's need for a campaign. Plan includes target demographics.

10 to >0.0 pts Full Marks

0 pts No Marks

10 pts

This criterion is linked to a Learning OutcomeBig Idea Campaign is creative and sound. Student demonstrates critical thinking and ability to design a persuasive campaign,

20 to >0.0 pts Full Marks

0 pts No Marks

20 pts

This criterion is linked to a Learning OutcomeSocial Media Posts Created two (2) social media posts on four (4) different platforms (8 total pieces). An image or video Text At least one hashtag A link to the client’s website. Use a URL shortener like bit.lyLinks to an external site. to save space. Suggested caption

40 to >0.0 pts Full Marks

0 pts No Marks

40 pts

This criterion is linked to a Learning OutcomeCampaign Plan & Tactics Plan includes a persuasive key message to be disseminated on social media. Campaign plan clearly articulates duration and channels. Images and text choices effectively convey the

20 to >0.0 pts Full Marks

0 pts No Marks

20 pts

message. Social media platforms are adequate to reach the target group.

Total Points: 100

PREVIOUSNEXT

Please read and apply to your work:

"The Complete Guide to Social Media Reporting"

https://www.meltwater.com/en/blog/guide-to-social-media-

reporting?utm_source=email&utm_medium=newsletter&utm_campaign=amer-en-newsletter-

august_customer_newsletter-081221&utm_content=blog&mkt_tok=NDg2LVZPUy0xNTcAAAF-

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