initial thinkning

© Kenneth B. Kahn 2021

MBA 603: Spring Semester 2021 MANAGEMENT OF INNOVATION

AND TECHNOLOGY

Kenneth B. Kahn, Ph.D. [email protected]

March 29, 2021

© Kenneth B. Kahn 2021

Today’s Agenda

• Business Models

• Business Model Canvas

• Value Proposition Canvas

© Kenneth B. Kahn 2021

Business Models

© Kenneth B. Kahn 2021

Business Models

© Kenneth B. Kahn 2021

from Business Model to the Business Model Canvas

https://www.youtube.com/watch?v=QoAOzMTLP5s

Business Model Canvas Examples

© Kenneth B. Kahn 2021

Value Proposition Canvas

Value Proposition Canvas Examples

Experimenting and Prototyping

© Kenneth B. Kahn 2021

❑ Individual Assignment Seven due April 12 at 6p

❑ Read Book Chapter 9

To Do’s