new product forecasting
Nikhil_1806
assgnment8pdf.docxYour Name_________________________________________________
MBA 603 SPRING 2021: ASSIGNMENT EIGHT
Please pdf this assignment sheet and upload to Blackboard by the beginning of class on Monday, April 19.
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1. TRUE OR FALSE: Accuracy is the most important criterion and really the only criterion that should be used to evaluate new product forecasting efforts by a company [2 points]. True False
2. List the two types of scenario planning. [2 points]
3. Specify what the letters in the acronym ATAR represent. [2 points]
4. Develop an assumptions-based model for your team’s proposed market opportunity. This model should at least comprise four assumptions, and for purposes of this question, no more than six assumptions. List your assumption-based model elements below (list each assumption separately), give the value for each assumption, calculate a one-year unit forecast (likely case), and calculate a one-year revenue forecast (likely case). Show your work for each forecast calculation. [4 pts]
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Value (Likely Case) |
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One-Year Unit Forecast |
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One-Year Revenue Forecast |
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HONOR CODE PLEDGE: By submitting this assignment, you acknowledge that you neither knowingly gave nor received any inappropriate assistance in academic work, thus affirming your personal commitment to honor and academic integrity.
©2021 Kenneth B. Kahn, Ph.D.
