Business model innovation

Assessment Two – BUS305

Question

You are part of the ‘The Journey Team’ tasked to develop or make simultaneous and mutually

supportive changes to your company’s existing business model. Present a report to the

management of your organisation detailing the changes required. Changes can address the

choice of the target segment, product or service offering, revenue model, profitability,

competitive advantage, or value creation. Your report should introduce at least two changes.

You are required to select one of the following companies:

1. Jetstar

2. Officeworks

3. Commonwealth Bank

4. AGL Energy

• 35% of the final mark

• The word count is 1200-1500, excluding references, tables, charts, and graphs.

• Submission through Turnitin. Due date: Sunday, 30 October 2022, 11:59 pm

Recommended structure for your paper

• An “essay” format is preferred

• Introduction

✓ An opening statement and supporting sentences on business model

innovation.

• A detailed discussion of the changes (at least two)

✓ the target segment,

✓ product or service offering

✓ revenue model

✓ profitability

✓ competitive advantage

✓ value creation

• Conclusion

✓ Synthesize your significant points

✓ Final words – connect back to the introduction.

What is expected of you

• Prior understanding of business

✓ Course materials

✓ Textbook

✓ Relevant articles

• Support your analysis with solid evidence and reasonable assumptions

✓ What data/information/references are relevant and how to use them in your

analysis/discussion of business models

• Keep your writing clear and focused

✓ Progression of ideas

✓ Referencing

✓ Proofreading

Formatting Instructions

• Papers should be submitted in word format.

• Figures and other relevant information should be saved in the appendix section.

• The main document should be double-spaced, with one-inch margins on all sides,

and all pages should be numbered consecutively.

• The text should appear in 12-point Times New Roman or another standard 12-point

font.

• Harvard referencing style

Relevant papers

Breier, M., Kallmuenzer, A., Clauss, T., Gast, J., Kraus, S. and Tiberius, V., 2021. The role of

business model innovation in the hospitality industry during the COVID-19

crisis. International Journal of Hospitality Management, 92, p.102723.

Franceschelli, M.V., Santoro, G. and Candelo, E., 2018. Business model innovation for

sustainability: a food start-up case study. British Food Journal.

Geissdoerfer, M., Vladimirova, D. and Evans, S., 2018. Sustainable business model

innovation: A review. Journal of cleaner production, 198, pp.401-416.

Keiningham, T., Aksoy, L., Bruce, H.L., Cadet, F., Clennell, N., Hodgkinson, I.R. and Kearney,

T., 2020. Customer experience driven business model innovation. Journal of Business

Research, 116, pp.431-440.

Rachinger, M., Rauter, R., Müller, C., Vorraber, W. and Schirgi, E., 2018. Digitalization and its

influence on business model innovation. Journal of Manufacturing Technology

Management.