business essay

ASSESSMENT THREE INDIVIDUALLY WRITTEN ESSAY MARKING CRITERIA

Marking Criteria High Distinction Distinction Credit Pass Fail

Introduction Excellent introduction; clearly articulates all parts of the introduction.

Exceed expectations; clearly articulates all parts of the introduction; one of the components could have been more specifically stated.

Meets expectations; fair introduction; articulates all parts of the introduction two of the parts of the introduction could have been more explicitly stated

Fair introduction; missing one part of the introduction.

Very poor or non-existent introduction. Missing more than one part of the introduction

Body Demonstrates a very high level of detailed knowledge and understanding of the chosen article by providing a very high level of analysis. All the six questions are effectively addressed

Demonstrates high level of knowledge and understanding of the chosen article by providing a high level of analysis. Five of the attempted questions are effectively addressed.

Demonstrate average level of understanding of the chosen article by providing an acceptable level of analysis. Four of the attempted questions are effectively addressed.

Demonstrates limited knowledge and understanding of the chosen article by providing a limited level of analysis. Might attempt all questions, but only three of them are effectively addressed.

Demonstrates little, if any, knowledge and of the chosen article with extremely limited, if any, analysis. Might attempt all questions, but only two of them are effectively addressed.

Conclusion Excellent conclusion; clearly articulates all parts of the introduction.

Exceed expectations; clearly articulates all parts of the conclusion; one of the components could have been more specifically stated.

Meets expectations; fair conclusion; articulates all parts of the introduction two of the parts of the conclusion could have been more explicitly stated.

Fair conclusion; missing one part of the introduction.

Very poor or non-existent conclusion. Missing more than one part of the introduction

Written Communication Quality of writing at a very high standard. Correct grammar, spelling and punctuation. Format and layout in professional manner (i.e. 1.5 spacing, 12-size font, Times New Roman). Assessment cover page included, within the word count.

Quality of writing is of a high standard. Few grammar, spelling and punctuation mistakes. Format and layout in professional manner (i.e. 1.5 spacing, 12-size font, Times New Roman). Assessment cover page included, within the word count.

Quality of writing is of a good standard. Few grammar, spelling and punctuation mistakes. Minor format and layout issues, assessment cover page included, within the word count

Quality of writing is of an average standard. There are a few grammar, spelling and punctuation mistakes. There are minor format issues, such as layout is not in professional manner (i.e. 1.5 spacing, 12-size font, Times New Roman). Assessment cover page is included. Not within the word count

Quality of writing is at a very poor standard so barely understandable. Many spelling mistakes. Little or no evidence of proof reading. Poor format, no cover page

References The references are all credible and conform to the APA format both in- text and in the reference list.

The references are not all but conform to the APA format both in-text and in the reference list.

The references are all credible and, for the most part, conform to the APA format both in-text and in the reference list.

The references are not all credible and are inconsistent in the use of the APA format either in-text and in the reference list.

Less than the required number of references are used