Business Model Innovation

Assessment three Instructions

Startups are typically born out of big, innovative, bright ideas. You are the owner of a startup

based in Australia. Develop a business model that explains how your business will earn money.

You can use models of your competitors or startups in other industries as a blueprint but do

not copy. Make sure your business model can scale.

• 45% of the final mark

• The word count is 2000-2500, excluding references, tables, charts, and graphs.

• Submission through Turnitin. Due date: Sunday, 20 November 2022, 11:59 pm

Recommended structure for your paper

• An “essay” format is preferred

• Introduction

✓ An opening statement and supporting sentences on business models and why they are

essential for entrepreneurs.

• A detailed discussion of the elements of your business model

You should use the business model canvas to illustrate and develop your business model. See

an example of the template below. Ensure you identify the key elements that make up your

business and discuss all the elements.

Key

Activities Key

Partnership

Key

Resources

Cost Structures Revenue Streams

Value

Propositions

Customer

Relationships

Channels

Customer

Segments

• Conclusion

✓ Synthesize your significant points

✓ Final words – connect back to the introduction.

What is expected of you

• Prior understanding of business

✓ Course materials

✓ Textbook

✓ Relevant articles

• Support your analysis with solid evidence and reasonable assumptions

✓ What data/information/references are relevant, and how to use them in your

analysis/discussion of business models

• Keep your writing clear and focused

✓ Progression of ideas

✓ Referencing

✓ Proofreading

Formatting Instructions

• Papers should be submitted in word format.

• Figures and other relevant information should be saved in the appendix section.

• The main document should be double-spaced, with one-inch margins on all sides,

and all pages should be numbered consecutively.

• The text should appear in 12-point Times New Roman or another standard 12-point

font.

• Harvard referencing style

Relevant materials

Braun, A.T., Schöllhammer, O. and Rosenkranz, B., 2021. Adaptation of the business model

canvas template to develop business models for the circular economy. Procedia CIRP, 99,

pp.698-702.

Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to design

more sustainable business models. Journal of cleaner production, 135, pp.1474-1486.

Sorri, K., Seppänen, M., Still, K. and Valkokari, K., 2019. Business model innovation with

platform canvas. Journal of Business Models, 7(2), pp.1-13.

https://www.strategyzer.com/canvas

https://corporatefinanceinstitute.com/resources/management/business-model-canvas-

template/

https://lucidspark.com/templates/business-model-canvas-

template?utm_source=google&utm_medium=cpc&utm_campaign=_spark_en_tier1_mixed_

search_nb_exact_&km_CPC_CampaignId=13094072117&km_CPC_AdGroupID=1215369273

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ensionID=&km_CPC_Network=g&km_CPC_AdPosition=&km_CPC_Creative=521558361497&

km_CPC_TargetID=kwd-

17057655815&km_CPC_Country=1000322&km_CPC_Device=c&km_CPC_placement=&km_C

PC_target=&cq_cmp=13094072117&gclid=CjwKCAjw5P2aBhAlEiwAAdY7dHbF7Xmnsgg0qNR

zdg9GmuJxF0CFkrhtixfX-QPm8Di-pO1pOoQX1RoCT2sQAvD_BwE