1. Production Concept,
2. Product Concept,
3. Selling Concept,
4. Marketing Concept,
5. Societal Marketing Concept
In this assignment, you will pick out a company that you choose to do some research on. The 5 Marketing Concepts is what you are looking for in that company. An example is Nike, "The early
Nike marketing strategy succeeded by selling benefits, not products. ... His only goal was to promote a sport and an
idea that he believed in." https://coschedule.com/blog/nike-marketing-strategy/
To complete this assignment answer the 5 concepts of your company of choice.