Planning for Change: A leader's vision
!""#""$#%&'(')%"&*+,&-.%"/'012%%-%3'4.*'562%3#/'!'7#28#*9" :-"-.%
!"#"$%&'('&)"*"+,(,-%+.'(/01"+,"2'34'56758'*$-2"*.'9%)'(21-+-*,)(,-#"'$"(2")*'(+2'*,(:";%$2")*',;(,'%/,$-+"*'4%/) &$(+',%'2"#"$%&'%)'"+;(+<"'('</$,/)"'%9'=/($-,4'(+2'*(9",4'>-,;-+'4%/)'%)0(+-?(,-%+'%)'&)(<,-<"'*",,-+0@
)%&*.8+,&-.%)%&*.8+,&-.%
A%,"B'C(<;'(**"**1"+,'-+',;-*'<%/)*"'3/-$2*'%+',;"'>%):'4%/'<%1&$","2'-+',;"'&)"#-%/*'(**"**1"+,@'D;")"9%)".'4%/ 1/*,'<%1&$","',;"'(**"**1"+,*'-+',;-*'<%/)*"'-+',;"'%)2")'-+'>;-<;',;"4'()"'&)"*"+,"2@
E*'('+/)*"'$"(2").'4%/'>-$$'3"'"F&"<,"2',%'<%11/+-<(,"'"99"<,-#"$4'>-,;'$"(2")*'(+2'*,(:";%$2")*'(,'($$'$"#"$*'-+'(+ %)0(+-?(,-%+'-+'('#()-",4'%9'>(4*.'2"&"+2-+0'%+'4%/)'&/)&%*"'(+2'4%/)'(/2-"+<"@'G"-+0'(3$"',%'2"$-#")'"99"<,-#" &)"*"+,(,-%+*'-*'%+"'-1&%),(+,'*:-$$'4%/'>-$$'$-:"$4'3"'<($$"2'/&%+',%'/*"'%9,"+@
D;-*'(**"**1"+,'&)%#-2"*'(+'%&&%),/+-,4',%';%+"'4%/)'&)"*"+,(,-%+'*:-$$*'(+2'"+$-*,',;"'*/&&%),'%9'*,(:";%$2") 0)%/&*'>;%'>-$$'3"':"4',%'(<;-"#-+0'2"*-)"2'<;(+0"*'-+',;"'%)0(+-?(,-%+'(+2'2"#"$%&-+0'%)'"+;(+<-+0'('</$,/)"'%9 =/($-,4'(+2'*(9",4@
D;-*'(**"**1"+,'-*'3(*"2'%+',;"'>%):'4%/';(#"'<%1&$","2'-+',;"'&)"#-%/*',;)""'(**"**1"+,*@
0*#;2*2&-.%0*#;2*2&-.%
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
H%/';(#"',;"'%&,-%+'%9'/*-+0'J($,/)('K"2-('%)'(+%,;")',"<;+%$%04'%9'4%/)'<;%-<"',%')"<%)2'4%/)'&)"*"+,(,-%+@
L9'4%/'2"<-2"',%'/*"'J($,/)(.'4%/'()"'"+<%/)(0"2',%B
L+*,($$'(+2',"*,'4%/)')"<%)2-+0';()2>()"'M-9'4%/';(#"'+%,'($)"(24'2%+"'*%N.'/*-+0',;"'-+*,($$(,-%+'-+*,)/<,-%+* &)%#-2"2'34',;"'1(+/9(<,/)")@
O%/)*"'A(#-0(,-%+ !
K()4'C$$"+'O%<:");(1 PEOQRDH' !"#$% !
!(+-"$'A%)$-+ OSEOT !
D/,%)-($* U/&&%), R%0'S/, '
V)(<,-<"'/*-+0'4%/)')"<%)2-+0';()2>()"',%'"+*/)"'(2"=/(,"'(/2-%'(+2'#-2"%'=/($-,4@ W"9")',%',;"'Q*-+0'J($,/)(',/,%)-($'9%)'2-)"<,-%+*'%+')"<%)2-+0'(+2'/&$%(2-+0'4%/)'#-2"%'-+',;"'<%/)*")%%1@
#'()*'L9'4%/')"=/-)"',;"'/*"'%9'(**-*,-#"',"<;+%$%04'%)'($,")+(,-#"'<%11/+-<(,-%+'1",;%2*',%'&(),-<-&(,"'-+',;-* (<,-#-,4.'&$"(*"'<%+,(<,'!-*(3-$-,4'U")#-<"*',%')"=/"*,'(<<%11%2(,-%+*@
#'()*'W"1"13")',;(,'4%/'<(+'*/31-,'($$'%)'('&%),-%+'%9'4%/)'2)(9,'&)"*"+,(,-%+',%'U1(),;-+:-+0'9%)'9""23(<:. 3"9%)"'4%/'*/31-,',;"'9-+($'#")*-%+'9%)',;-*'(**"**1"+,@'T%>"#").'3"'1-+29/$'%9',;"',/)+()%/+2',-1"'%9'6XYXZ';%/)* 9%)')"<"-#-+0'9""23(<:.'-9'4%/'&$(+'%+'/*-+0',;-*'9)""'*")#-<"@
E*'4%/'&)"&()"',%'<%1&$","',;-*'(**"**1"+,.'4%/'1(4'>(+,',%',;-+:'(3%/,'%,;")')"$(,"2'-**/"*',%'2""&"+'4%/) /+2")*,(+2-+0'%)'3)%(2"+'4%/)'#-">&%-+,@'H%/'()"'"+<%/)(0"2',%'<%+*-2")',;"'=/"*,-%+*'3"$%>'(+2'2-*</**',;"1 >-,;'('9"$$%>'$"()+").'('>%):'(**%<-(,".'(+'-+,")"*,"2'9)-"+2.'%)'('1"13")'%9'4%/)'&)%9"**-%+($'<%11/+-,4@'A%,"',;(, ,;"*"'=/"*,-%+*'()"'9%)'4%/)'%>+'2"#"$%&1"+,'(+2'"F&$%)(,-%+'(+2'2%'+%,'+""2',%'3"'<%1&$","2'%)'*/31-,,"2'(* &(),'%9'4%/)'(**"**1"+,@
T%>'1-0;,'4%/'"+0(0"'*,(:";%$2")*',%';"$&'2"#"$%&.'-1&$"1"+,.'(+2'*/*,(-+'('#-*-%+',%'(<,/($$4'<;(+0"'(+2 -1&)%#"'&(,-"+,'%/,<%1"*[ \;(,'()0/1"+,*'1-0;,'3"'1%*,'"99"<,-#"'-+'%3,(-+-+0'(0)""1"+,'(+2'*/&&%),[ \;(,')"<%11"+2(,-%+*'>%/$2'4%/'1(:"',%'-1&$"1"+,'('&)%&%*"2'&$(+'9%)'<;(+0"[
=#>+-*#$#%&"=#>+-*#$#%&"
#'()*'D;"')"=/-)"1"+,*'%/,$-+"2'3"$%>'<%))"*&%+2',%',;"'0)(2-+0'<)-,")-('-+',;"'V$(++-+0'9%)'O;(+0"]E'R"(2")I* ^-*-%+'U<%)-+0'_/-2"@'G"'*/)"',;(,'4%/)'>)-,,"+'(+($4*-*'(22)"**"*'"(<;'&%-+,.'(,'('1-+-1/1@'H%/'1(4'($*%'>(+,',% )"(2',;"'V$(++-+0'9%)'O;(+0"]E'R"(2")I*'^-*-%+'U<%)-+0'_/-2"'(+2'_/-2-+0'`/"*,-%+*B'V$(++-+0'9%)'O;(+0"]E R"(2")I*'^-*-%+'a!SObc',%'3",,")'/+2")*,(+2';%>'"(<;'<)-,")-%+'>-$$'3"'(**"**"2@
+),)-'./01"(2)"34)5)0(6(/'0
U/11()-?"',;"':"4'(*&"<,*'%9'('&$(+',%'2"#"$%&'%)'"+;(+<"'('</$,/)"'%9'*(9",4@ L2"+,-94'"F-*,-+0'%)0(+-?(,-%+($'9/+<,-%+*.'&)%<"**"*.'(+2'3";(#-%)*'(99"<,-+0'=/($-,4'(+2'*(9",4@ L2"+,-94'</))"+,'%/,<%1"'1"(*/)"*')"$(,"2',%'=/($-,4'(+2'*(9",4@ CF&$(-+',;"'*,"&*'+""2"2',%'(<;-"#"'-1&)%#"2'%/,<%1"*@ O)"(,"'('9/,/)"'#-*-%+'%9'4%/)'%)0(+-?(,-%+I*'&%,"+,-($',%'2"#"$%&'(+2'*/*,(-+'('</$,/)"'%9'=/($-,4'(+2'*(9",4 (+2',;"'+/)*"'$"(2")I*')%$"'-+'2"#"$%&-+0',;(,'&%,"+,-($@
#'()*'L9'4%/')"=/-)"',;"'/*"'%9'(**-*,-#"',"<;+%$%04'%)'($,")+(,-#"'<%11/+-<(,-%+'1",;%2*',%'&(),-<-&(,"'-+',;-* (<,-#-,4.'&$"(*"'<%+,(<,'!-*(3-$-,4'U")#-<"*',%')"=/"*,'(<<%11%2(,-%+*@
7'8890/:6(/'0"60;"<9..'4(/01"$,/;)0:)
E)0/"'&")*/(*-#"$4',%'%3,(-+'(0)""1"+,'>-,;.'(+2'*/&&%),'9%).'('&$(+',%'2"#"$%&'%)'"+;(+<"'('</$,/)"'%9 *(9",4@ U/&&%),'4%/)'1(-+'&%-+,*.'()0/1"+,*.'(+2'<%+<$/*-%+*'>-,;')"$"#(+,'(+2'<)"2-3$"'"#-2"+<".'<%))"<,$4 9%)1(,,-+0'<-,(,-%+*'(+2')"9")"+<"*'/*-+0'EVE'*,4$"@
!88-&-.%21'=#>+-*#$#%&"!88-&-.%21'=#>+-*#$#%&"
!88-&-.%21'=#>+-*#$#%&"!88-&-.%21'=#>+-*#$#%&"
H%/)'*$-2"'2"<:'*;%/$2'<%+*-*,'%9'56Y58'*$-2"*.'-+<$/2-+0'(',-,$"'*$-2"'(+2'(')"9")"+<"*'*$-2"@ R-*,'4%/)'*%/)<"*'%+',;"')"9")"+<"*'*$-2"'(,',;"'"+2'%9'4%/)'&)"*"+,(,-%+@ Q*"'%9'('*1($$'9%+,'-*'&")1-,,"2',%'9-,'($$'Z')"9")"+<"*'%+'('*-+0$"'*$-2"@
3'4(='-/'"34'8.(*'H%/'1(4'<;%%*"',%'*(#"'4%/)'&)"*"+,(,-%+',%'4%/)'"V%),9%$-%@
5.$;#&#%,-#"'?#2"+*#85.$;#&#%,-#"'?#2"+*#8
G4'*/<<"**9/$$4'<%1&$",-+0',;-*'(**"**1"+,.'4%/'>-$$'2"1%+*,)(,"'4%/)'&)%9-<-"+<4'-+',;"'9%$$%>-+0'<%/)*" <%1&","+<-"*'(+2'(**"**1"+,'<)-,")-(B
O%1&","+<4'5B'E+($4?"'=/($-,4'(+2'*(9",4'%/,<%1"*'9)%1'(+'(21-+-*,)(,-#"'(+2'*4*,"1*'&")*&"<,-#"@ U/11()-?"',;"':"4'(*&"<,*'%9'('&$(+',%'2"#"$%&'%)'"+;(+<"'('</$,/)"'%9'*(9",4@
O%1&","+<4'6B'!",")1-+"';%>'%/,<%1"'1"(*/)"*'&)%1%,"'=/($-,4'(+2'*(9",4'&)%<"**"*'>-,;-+'(+ %)0(+-?(,-%+@
L2"+,-94'</))"+,'%/,<%1"'1"(*/)"*')"$(,"2',%'=/($-,4'(+2'*(9",4@ O%1&","+<4'dB'!",")1-+"';%>'*&"<-9-<'%)0(+-?(,-%+($'9/+<,-%+*.'&%$-<-"*.'&)%<"**"*.'&)%<"2/)"*.'+%)1*.'(+2 3";(#-%)*'<(+'3"'/*"2',%'3/-$2')"$-(3-$-,4'(+2';-0;7&")9%)1-+0'%)0(+-?(,-%+*@
L2"+,-94'"F-*,-+0'%)0(+-?(,-%+($'9/+<,-%+*.'&)%<"**"*.'(+2'3";(#-%)*'(99"<,-+0'=/($-,4'(+2'*(9",4@ O%1&","+<4'XB'U4+,;"*-?"',;"'#()-%/*'(*&"<,*'%9',;"'+/)*"'$"(2")I*')%$"'-+'2"#"$%&-+0.'&)%1%,-+0.'(+2 */*,(-+-+0'('</$,/)"'%9'=/($-,4'(+2'*(9",4@
CF&$(-+',;"'*,"&*'+""2"2',%'(<;-"#"'-1&)%#"2'%/,<%1"*@ O)"(,"'('9/,/)"'#-*-%+'%9'(+'%)0(+-?(,-%+I*'&%,"+,-($',%'2"#"$%&'(+2'*/*,(-+'('</$,/)"'%9'=/($-,4'(+2 *(9",4'(+2',;"'+/)*"'$"(2")I*')%$"'2"#"$%&-+0',;(,'&%,"+,-($@
O%1&","+<4'8B'O%11/+-<(,"'"99"<,-#"$4'>-,;'2-#")*"'(/2-"+<"*.'-+'(+'(&&)%&)-(,"'9%)1'(+2'*,4$".'<%+*-*,"+, >-,;'(&&$-<(3$"'%)0(+-?(,-%+($.'&)%9"**-%+($.'(+2'*<;%$()$4'*,(+2()2*@
E)0/"'&")*/(*-#"$4',%'%3,(-+'(0)""1"+,'>-,;.'(+2'*/&&%),'9)%1.'(21-+-*,)(,-#"'$"(2")*'(+2 *,(:";%$2")*'-+'(+'%)0(+-?(,-%+'9%)'('&$(+',%'2"#"$%&'%)'"+;(+<"'('</$,/)"'%9'*(9",4@ U/&&%),'1(-+'&%-+,*.'()0/1"+,*.'(+2'<%+<$/*-%+*'>-,;')"$"#(+,'(+2'<)"2-3$"'"#-2"+<".'<%))"<,$4 9%)1(,,-+0'<-,(,-%+*'(+2')"9")"+<"*'/*-+0'EVE'*,4$"@
<7>?@#A"AB@+$
Q*"',;"'*<%)-+0'0/-2"',%'/+2")*,(+2';%>'4%/)'(**"**1"+,'>-$$'3"'"#($/(,"2@
C@$%"<7>?@#A"AB@+$ "
'