Marketing Reflection

Reflection Guidelines

Reflection is a process of exploring experiences in order to gain new understandings. Reflective learning is an active process. It requires you to think about your experiences and to make changes to your behavior based on those experiences.

The outcomes of reflection may include:

1. A new way of doing something

2. The clarification of an issue

3. The development of a skill

4. The resolution of a problem

Why do we want you to reflect?

We want you to reflect because if you learn to critically evaluate your actions and those of others, you will be a better student, a better employee, and a better Marketing Professional.

What is the ‘Reflective Assessment’?

Your Reflective Assessment is a record of your learning journey throughout the course. You will use your reflection to help demonstrate that you have met the Learning Outcomes for the course.

Your Reflective Report must include the following topics:

1. Discus the content and structure of classroom and working sessions.

2. Discuss the Assessments used for the unit and the timing of assessments

3. Discuss the details contained in the Marketing Rubric and other assessment guidelines used by the instructor

4. Discuss any major concerns you have about your project/group work. Use your reflective report to document any concerns or problems that you experienced during the semester and how you dealt with the problem or concern.

5. Discuss how did you handled any issues that you had with your team-members. How each member contributed (or not) to the group assessments particularly in terms of the quality of their work, whether work was done on time, level of communication, attitude etc.

6. Discuss how you changed the way you did things in terms of working within a group, delegation of responsibility, handling of conflicts

7. Any recommendations for improvements to the course

School of Business – Marketing Department

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