Business Strategy

Business Strategy Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Explain the generic business strategies for a company.

Does not explain the generic business strategies for a company.

Identifies the generic business strategies for a company.

Explains the generic business strategies for a company.

Analyzes the generic business strategies for a company.

Analyze the business strategy a company uses in its marketplace approach.

Does not analyze the business strategy a company uses in its marketplace approach.

Explains the business strategy a company uses in its marketplace approach.

Analyzes the business strategy a company uses in its marketplace approach.

Analyzes the business strategy a company uses in its marketplace approach and provides examples of how the strategy is used to position the company in a competitive environment.

Analyze a company’s business model.

Does not analyze a company’s business model.

Describes a company’s business model.

Analyzes a company’s business model.

Analyzes a company’s business model and shows the relationship between the model and the strategy.

Analyze the corporate strategy of a company.

Does not analyze the corporate strategy of a company.

Describes the corporate strategy of a company.

Analyzes the corporate strategy of a company.

Analyzes the corporate strategy of a company, including the product, geographical, and vertical scope in which it operates.

Analyze the overall corporate structure and key management system of a company.

Does not analyze the overall corporate structure and key management system of a company.

Describes the overall corporate structure and key management system of a company.

Analyzes the overall corporate structure and key management system of a company.

Analyzes the overall corporate structure and key management system of a company, including elements of diversification, vertical integration, globalization, and global alliances.

Analyze the strategic fit between the business and corporate strategies of a company.

Does not analyze the strategic fit between the business and corporate strategies of a company.

Analyzes the strategic fit between the business and corporate strategies of a company but the analysis is flawed or is missing key elements.

Analyzes the strategic fit between the business and corporate strategies of a company.

Evaluates the strategic fit between the business and corporate strategies of a company.

Correctly format citations and references using current APA style.

Does not correctly format citations and references using current APA style.

Uses current APA to format citations and references but with numerous errors.

Correctly formats citations and references using current APA style with few errors.

Correctly formats citations and references using current APA style with no errors.

Write content clearly and logically with correct use of grammar, punctuation, and mechanics.

Does not write content clearly, logically, or with correct use of grammar, punctuation, and mechanics.

Writes with errors in clarity, logic, grammar, punctuation, and/or mechanics.

Writes content clearly and logically with correct use of grammar, punctuation, and mechanics.

Writes clearly and logically with correct use of spelling, grammar, punctuation, and mechanics; uses relevant evidence to support a central idea.

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED