case study report

5 | P a g e

Assignment Three Rubric – Case Study 40% Category Excellent

3.5 - 4.0 marks Very Good 3.0 marks

Satisfactory 2.5 marks

Adequate 2.0 marks

Deficient 0.0 – 1.5 marks

Brief description of event – name, date, location and venue, and attendance numbers and demographics

Comprehensive Information, complex description all-inclusive detail

Ample information, Inclusive description, Sufficient detail

Straightforward description. Acceptable level of detail Principal detail only

Rudimentary description. Basic details only

Undeveloped description Lacking information Insufficient detail

Evaluation of the success or failure in achieving the event’s aims and objectives expressed in measurable terms.

Important and relevant findings

Significant findings Pertinent findings Fundamental findings Unconnected or irrelevant findings

Discussion of observations made about the use of the event’s marketing and promotion to achieve its aims and objectives

Comprehensive observations with meaningful and relevant discussion

Relevant observations with worthwhile discussion

Basic discussion based on suitable observations

Observations made without discussion

Insufficient observations or discussion

Recommendations about the attaining the aims and objectives. Use of study materials to support recommendations

Integrated and fully applicable recommendations based on data analysis. Effective use of study materials to support recommendations

Relevant recommendations based on collected data analysis. Appropriately used study materials to support recommendations

Rudimentary but suitable recommendations based on collected data. Sufficient use of study materials to support recommendations

Elementary, limited or incomplete recommendations based on limited collected data. Some use of study materials to support recommendations

Undeveloped or inapplicable recommendations. Recommendations not based on collected data. Lack of use of study materials to support recommendations

6 | P a g e

Identification of the positive and/or negative economic, environmental, sociocultural impacts of the event

Comprehensive observations

Meaningful data collected

Relevant data collected Basic data collected Insufficient data collected

Critical analysis of the positive and/or negative economic, environmental, sociocultural impacts of the event

Outstanding critical analysis provided Clear evidence of insight, imagination and innovative thought. Application of theory to practical situations

Proficient analysis provided. The key issues explored with sufficient application of theory. Some analysis and evaluation

Acceptable critical analysis provided Most main issues explored with some analysis and evaluation

Work is mostly descriptive, accepting and/or one-sided with little analysis or criticism. Derivative. Over-reliance on copied/paraphrased material.

Mediocre critical analysis Too reliant on rhetoric and assertion. Poor or lack of use of evidence

Recommendations arising from the assessment of the impacts of the event Use of study materials to support recommendations

Integrated and fully applicable recommendations based on data analysis. Effective use of study materials to support recommendations

Relevant recommendations based on collected data analysis. Appropriately used study materials to support recommendations

Rudimentary but suitable recommendations based on collected data. Sufficient use of study materials to support recommendations

Simplistic, limited or incomplete recommendations based on limited collected data. Limited use of study materials to support recommendations

Undeveloped or inapplicable recommendations. Recommendations not based on collected data. Lack of use of study materials to support recommendations

Extensiveness of the evaluation process used.

Comprehensive evaluation of the event providing inclusive data.

Effective evaluation of the event providing Wide ranging data

Adequate evaluation of the event provided general data

Acceptable evaluation of the event provided limited data.

Insufficient evaluation Or poorly conducted evaluation of the event

Use of appropriate report style First Rate format and style

Professional presentation

Appropriate format and style

Undeveloped format and style

Disorganised format and style

Supporting visual data and evidence materials to strengthen, support and reiterate analysis.

Comprehensive and relevant use Supporting visual data and materials

Relevant use of visual data and materials

Appropriate use of visual data and materials

Minor use of visual data and materials

Absence of visual data and materials