Where appropriate you shall introduce a company, give company data or description and site the communication issue or problem or any communication phenomenon according to the attached document; but also remember;

RMIT, Master of Fashion (Entrepreneurship) MC213 Sustainable Product Design & Development for Fashion & Textiles

GRAP2564

Assessment 3: Behaviour Change Presentations due in class Wk 12 Wednesday 14 October (10%) Report due Wk 14 through Turnitin by 11.59pm, Tuesday 27 October (30%) CAMPAIGN BRIEF Develop a behavior change campaign aimed at addressing a current sustainability issue within the textiles and fashion industry. In developing the campaign choose one of the following scenarios:

1. You are working for a large textiles/fashion organisation and advocating for change internally

2. You are working for a large textiles/fashion organisation and advocating for

change externally (e.g. consumers)

3. You are working for an NGO, union or industry association and advocating for change on a specific issue within the textiles and fashion industry

In developing your campaign, consider the following questions:

• Which organisation or group of organisations do you work for?

• What is the issue the campaign is addressing and why is this issue important and of relevance to your organisation?

• What are the campaign's aims?

• Who is your target market?

• What actions will comprise you campaign?

• How are you using theories of change to encourage engagement and buy-in

in the campaign?

• What are the campaign's measures of success? Remember - successful behavior change campaigns highlight both the problem and solution. Your topic must be approved by your lecturer prior to commencement.

RMIT, Master of Fashion (Entrepreneurship) MC213 Sustainable Product Design & Development for Fashion & Textiles

GRAP2564

Presentation: You will need to present your campaign with at least 7 slides to a panel of assessors. Presentations will be 5 minutes plus questions. Your 2000* word written report is to be submitted through Turnitin on Blackboard. Caveat*: 15-20% over the word limit acceptable. Assessment criteria:

• Strong communication skills, including the ability to persuasively justify your campaign (i.e. both its need and its likely effectiveness in creating change) to a specialist and non-specialist audience

• An understanding of current sustainability issues affecting the textiles and fashion sector

• Evidence of having applied research principles and relevant theory in the development of your campaign

• Demonstrated relevance of your campaign topic to your organisation and target audience

• A strong understanding of measurability and evaluation techniques in assessing sustainability outcomes

This assessment addresses the following MC213 learning outcomes:

• Research and creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice in fashion entrepreneurship

• Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, at a micro and macro level, to extend and challenge knowledge and practice in fashion entrepreneurship

• Provide strategic leadership to effectively plan and manage the implementation of new directions and strategies within your professional field and environment, as well as effectively collaborate with others.

• Investigate emergent global entrepreneurial issues and strategically respond to their impact in the fashion and textiles industry