CEO policy briefing document

Please note that all categories are weighted equally.

Not Addressed (N)

Addressed Partly

(N-P)

Addressed Satisfactorily

(C-D-)

Addressed Well

(D+-HD)

Layout and design

· Appropriate background design – simple, clear, professional – and ‘fits’ the company chosen

· Appropriate colour of background and of font – they must be complementary and ‘fits’ the company chosen

· Size of font and appropriate font type for readability

· Appropriate graphics/visuals – no need for animation and sound

· Not ‘too busy’

Quality of information presented

· An appropriate issue chosen from your media portfolio (you may need to ‘narrow’ the issue depending on feedback from your MP marker)

· Information is presented according to the five slides on the proforma:

· Agenda number; Briefing Paper Title; For Whom (e.g. Board, CEO, Senior Leadership Team, etc)

· Executive Summary and Background

· Body

· Risks

· For Approval

· Information must be appropriate to the company chosen and the issue presented, accurate and reliable

· Content informs the viewer/listener and is complemented by the explanatory notes (which you would normally verbally cover)

Presentation

· No typographical errors

· No spelling mistakes

· No grammatical mistakes (even though information is in point form on the slides)

Explanatory Notes

· Notes must cover all slides and expand on the slide content

· Notes must be clear to the reader

· Notes must be more detailed for the ‘Context’, ‘Body’, Risks slides

Annotated Reference List

· At least 12 sources

· Fully accurate APA 7 format

· Appropriate explanatory comments for each source