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Assessment3_SuggestedPlan1.docx

Suggested Plan for writing Proposal for the preparation of a tourism plan or policy

MKT01760 Tourism Planning Environments

1. 2. 3. 4. 5.

Position statement (300 words)

· Who do you work for? Where?

· Is the level local, national, or international?

· What are the roles and responsibilities of the agency?

· What are the values/interests of the agency?

· What are the internal and external influences upon the agency/business?

· What are the specific goals and objectives of the policy issue or problem to be addressed?

· How will your plan address these?

Use references!

Background context (1000 words)

· What opportunities, issues and challenges face your sector?

· What is your geographic delimitation/focus?

· What visitor numbers, income and employment issues are relevant?

· What are the issue drivers? (economic, social cultural, demographic, environmental, political, technological, and institutional/agency)

· What are some examples from your research?

· Why is this issue/problem important enough to have a new policy?

Use 7 – 10 journal references!

Statement of need (1000 words)

· Why is the plan needed?

· What is the role of government? Business?

· Who are the stakeholders?

· What are the key trends that influence this issue?

· What are the challenges and how can the agency respond?

· What are possible reasons for government/business intervention?

· What are the likely desirable effects, benefits and/or outcomes from the plan?

Use references!

Scope of the proposed plan (500)

· What are some possible policy/plan approaches?

· Which instruments might be appropriate for your plan?

· Could several instruments be used more effectively? (advocacy, money, government action, law) Why?

· What types of resources are required?

· What are the advantages or disadvantages of the policy/plan?

· How can the policy/plan provide direction?

Use references!

Proposed process (200 words)

· What is the planning process?

· How will it be done?

· Who will be consulted?

· How will the plan/policy be implemented?

· How will it be reviewed?

· How will the success or lack of success be determined?

Use references!

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List researched facts on the lines. Combine facts into a paragraph. Begin each paragraph with a topic sentence.

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Include your reference list

(minimum of 20 sources)

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