discussion paper
Suggested Plan for writing Proposal for the preparation of a tourism plan or policy
MKT01760 Tourism Planning Environments
1. 2. 3. 4. 5.
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Position statement (300 words) · Who do you work for? Where? · Is the level local, national, or international? · What are the roles and responsibilities of the agency? · What are the values/interests of the agency? · What are the internal and external influences upon the agency/business? · What are the specific goals and objectives of the policy issue or problem to be addressed? · How will your plan address these?
Use references!
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Background context (1000 words) · What opportunities, issues and challenges face your sector? · What is your geographic delimitation/focus? · What visitor numbers, income and employment issues are relevant? · What are some examples from your research? · Why is this issue/problem important enough to have a new policy?
Use 7 – 10 journal references! |
Statement of need (1000 words) · Why is the plan needed? · What is the role of government? Business? · Who are the stakeholders? · What are the key trends that influence this issue? · What are the challenges and how can the agency respond? · What are possible reasons for government/business intervention? · What are the likely desirable effects, benefits and/or outcomes from the plan?
Use references! |
Scope of the proposed plan (500) · What are some possible policy/plan approaches? · Which instruments might be appropriate for your plan? · Could several instruments be used more effectively? (advocacy, money, government action, law) Why? · What types of resources are required? · What are the advantages or disadvantages of the policy/plan? · How can the policy/plan provide direction?
Use references! |
Proposed process (200 words) · What is the planning process? · How will it be done? · Who will be consulted? · How will the plan/policy be implemented? · How will it be reviewed? · How will the success or lack of success be determined?
Use references! |
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List researched facts on the lines. Combine facts into a paragraph. Begin each paragraph with a topic sentence. |
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