Business Strategy

Strategic Analysis Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Analyze the internal environment of an organization.

Does not analyze the internal environment of an organization.

Identifies the elements of an internal environmental analysis.

Analyzes the internal environment of an organization.

Analyzes the internal environment of an organization and includes a discussion of how the business strategies relate to the organizational structure and governance.

Analyze the external environment of an organization.

Does not analyze the external environment of an organization.

Identifies the elements of an external environmental analysis.

Analyzes the external environment of an organization.

Analyzes the external environment of an organization and discusses how the organization can respond to external forces.

Recommend a course of action based on an internal and external environmental analysis.

Does not recommend a course of action.

Recommends a course of action but the recommendation is not based on internal and external analyses.

Recommends a course of action based on an internal and external environmental analysis.

Recommends a course of action based on an internal and external environmental analysis; recommendation is supported with evidence.

Correctly format citations and references using current APA style.

Does not correctly format citations and references using current APA style.

Uses current APA to format citations and references but with numerous errors.

Correctly formats citations and references using current APA style with few errors.

Correctly formats citations and references using current APA style with no errors.

Write content clearly and logically with correct use of grammar, punctuation, and mechanics.

Does not write content clearly, logically, or with correct use of grammar, punctuation, and mechanics.

Writes with errors in clarity, logic, grammar, punctuation, and/or mechanics.

Writes content clearly and logically with correct use of grammar, punctuation, and mechanics.

Writes clearly and logically with correct use of spelling, grammar, punctuation, and mechanics; uses relevant evidence to support a central idea.