Strategic Market Analysis

Assessment 2: Strategic Market Analysis

BUS304 Evidence Based Strategy Creation (S2,2022) Week 6

Description/Focus: Written assignment 2: Strategic Market

Analysis of the Industry

Value: 35 %

Due date: Sunday, Week 8

Length: 1500-2000 Words (+10% MAX)

Submission & mark allocation Introduction 5

Strategic market analysis 30

Industry marketing strategies 40

Conclusion 5

Effective referencing and citation, and evidence of adequate

literature search

10

Report structure / presentation 10

Total 100

Tasks Introduction (approx. 150 words)

• Introduce your assignment and include a brief description of strategic market analysis, highlighting its

relevance to effective strategy development and long-term success.

Strategic market analysis (approx. 700 words)

• Identify and describe the dimensions of the marketing environment and considerations that have shaped the

strategies of the global home entertainment retailers.

Evaluation of home entertainment retail industry marketing strategies (approx. 1000 words)

• Using the themes, discussion and models from the unit identify and evaluate the strategy of home

entertainment retail industry.

Conclusion (approx. 150 words)

• Reiterate the importance of effective strategy development. Explain its relevance to marketing planning.

Situation analysis

Internal capabilities

Remote environment

Near environment

Remote environment • Political-legal • Economy • Sociocultural • Technology • Natural environment

Near environment • Market review • Future market

attractiveness • Competitive review • Distribution channels • Customers • Supply (See Porter’s five forces later)

Internal capabilities • Organisation-wide • Marketing (See McKinsey’s 7S model later)

key strategic issues & concerns

for the retail industry?

Porter’s 5 forces model: Apply for NOW & in 10 years?

Bargaining power of suppliers

Threat of new entrants

Competitive rivalry

Threat of substitutes

Bargaining power of buyers

Ansoff’s Matrix

BCG Matrix

Growth Share Matrix

GE/McKinsey Matrix

Product Lifecyle

Source: https://www.researchgate.net/publication/264598083_Customer_Co -Creation_throughout_the_Product_Life_Cycle/figures?lo=1&utm_source=google&utm_medium=organic

Be aware of the limitations