Capstone 1

Mission Statement Scoring Guide

Criteria

Non-performance

Basic

Proficient

Distinguished

Develop a personal mission statement.

Does not describe a personal mission statement.

Describes a mission statement.

Develops a personal mission statement.

Analyzes a personal mission statement in terms of strategic planning.

Explain how a mission statement reflects personal economic goals.

Does not identify how a mission statement reflects personal economic goals.

Identifies economic goals but does not connect goals to a mission statement.

Explains how a mission statement reflects personal economic goals.

Analyzes the relationship between a mission statement and personal economic goals.

Explain how a mission statement reflects personal philosophy of quality and image.

Does not describe how a mission statement reflects personal philosophy of quality and image.

Describes philosophy of quality and image but does not connect philosophy to a mission statement.

Explains how a mission statement reflects personal philosophy of quality and image.

Analyzes the relationship between a mission statement and personal philosophy of quality and image.

Explain how a mission statement reflects personal core competencies.

Does not describe how a mission statement reflects personal core competencies.

Describes core competencies but does not connect core competencies to a mission statement.

Explains how a mission statement reflects personal core competencies.

Analyzes the relationship between a mission statement and personal core competencies.

Explain how a mission statement reflects personal competitive advantage.

Does not describe how a mission statement reflects personal competitive advantage.

Describes competitive advantage but does not connect competitive advantage to a missions statement.

Explains how a mission statement reflects personal competitive advantage.

Analyzes the relationship between a mission statement and personal competitive advantage.

Explain how a mission statement identifies a target customer.

Does not describe how a mission statement identifies a target customer.

Describes a target customer but does not connect the customer to a mission statement.

Explains how a mission statement identifies a target customer.

Analyzes the relationship between a mission statement and target customer.

Explain how a mission statement reflects personal commitment to responsibility.

Does not describe how a mission statement reflects personal commitment to responsibility.

Describes commitment to responsibilities but does not connect responsibility commitment to mission statement.

Explains how a mission statement reflects personal commitment to responsibility.

Analyzes the relationship between a mission statement and personal responsibility.

Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.

Writing does not support a central idea in appropriate format. Does not use correct grammar, usage, and mechanics.

Writing supports an idea. Format is inconsistent and contains major errors of grammar, usage, and mechanics.

Writes coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.

Writing is coherent, using evidence to support a central idea in a consistently appropriate format with correct grammar, usage, and mechanics