Assessment 1: Capstone Project Summary

thanks for submitting this proposal. There is more detail needed for this to meet the scoring guide criteria. I’ve provided some feedback/ suggestions below for your review. The SPECIFIC issue or opportunity will need to be clearly articulated and supported with evidence. Please revise this proposal and resubmit, HIGHLIGHTING added or changed content. Let me know if you have questions. Thanks. Dr. B.

RUBRICS

CRITERIA 1

Analyze a business challenge or opportunity. COMPETENCY

Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.

NON_PERFORMANCE Does not describe a business challenge or opportunity.

BASIC Describes a business challenge or opportunity.

PROFICIENT Analyzes a business challenge or opportunity.

DISTINGUISHED Analyzes a business challenge or opportunity; includes details to establish the premise, supported with data and citations from credible sources. COMMENTS:

Please provide evidence of an issue or opportunity in this analysis. I see a description of general items but not the focus on a specific

issue and the analysis that will need to accompany it.

CRITERIA 2

Define the strategy, scope, and action plan that will be used to complete the capstone project.

COMPETENCY Integrate information across disciplines and from differing perspectives.

NON_PERFORMANCE Does not define the strategy, scope, and action plan that will be used to complete the capstone project.

BASIC Defines the strategy, scope, and action plan that will be used to complete the capstone project; however, the data sources do not support the scope.

PROFICIENT Defines the strategy, scope, and action plan that will be used to complete the capstone project.

DISTINGUISHED Defines the strategy, scope, and action plan that will be used to complete the capstone project; includes details on the data sources, how the data will be obtained, and how the data is relevant to proposed recommendations and solutions. COMMENTS:

To meet criteria one of the project, you’ll need to expand on the business analyses you will use for this project. Typically, students include MBA type analyses such as SWOT (included), PESTLE, VRIO, industry analysis, competitive analysis, customer analysis, trend

analysis, financial analysis. You also include a look at industry trends and a five forces. Select the ones that will provide the most aligned data for your recommendations. 

CRITERIA 3

Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

COMPETENCY Communicate clearly and effectively in a business environment.

NON_PERFORMANCE Does not write coherently nor use grammar and mechanics as expected of a business professional; writing has major errors.

BASIC Writes somewhat coherently to support ideas, but writing has some grammar, mechanics, or other errors that detract from credibility as a business professional.

PROFICIENT Writes coherently with minimal or minor errors to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

DISTINGUISHED Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional; writing is free from errors and formatted appropriately for the purpose or audience. COMMENTS:

The writing is appropriate but please note that the submission

guidelines call for a single spaced document.

Submission Requirements • Style: Your proposal should follow professional style, as

described in the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. It should use subheadings and be well organized and well written.

• Communication: Ensure written communication is free of errors that detract from the overall message and quality.

• APA guidelines: Format your citations according to current APA style.

• Resources: Use at least two citations from credible sources. • Length: Your proposal should be 2–3 pages (single-spaced,

professional style). • Font and font size: Use 12 point, Times New Roman.