Research proposal

ASSESSMENT BRIEF - 1

COURSE: Bachelor of Business / Bachelor of Accounting
Unit:	Marketing Research
Unit Code:	MKMR303
Type of Assessment:	Assessment 1 – Research proposal
Length/Duration:	1,000 words
Course Learning Outcomes addressed:	1, 3, 4, 5
Unit Learning Outcomes addressed:	1, 2, 3, 4
Submission Date:	Week 3
Assessment Task:	Students within a group consisting of 3 to 4 members will prepare and submit a detailed marketing research proposal. The subject of the proposal will be an applied marketing research question of the students’ choice (subject to approval by the lecturer). The detailed proposal will have a maximum length of 1,000 words and will include a discussion of the background information and research problem, a suggested research methodology, and proposed data analysis.
Total Mark:	15
Weighting:	25%
Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day , calculated from the total mark E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day. More information, please refer to ( Documents > Student Policies and Forms > POLICY – Assessment Policy & Procedures – Login Required)

Assessment Description:

The group research proposal shall be a maximum of 1,000 words and should include background information; problem definition; proposed data collection methods, sampling; and suggested analysis.

Assessment Submission:

The proposal will be due at the end of week 3.

Research proposal and supporting materials (if any) must be submitted online in Moodle. All materials MUST be submitted electronically in Microsoft Office format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft Office format.  

No paper based or hardcopy submission will be accepted.

For assistance please speak to our Academic Learning Skills Coordinators, Barbara Karena in Sydney ([email protected]) or Ryan Honner in Melbourne ([email protected]). They can help you with understanding the task, draft checking, structure, referencing and other assignment-related matter.

ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458

TEQSA Provider Number: PRV12051

Marking Guide (Rubric):

Marking Criteria	Lecturer Expectation	Marks	Comments
Problem Definition		20
Proposed Methodology		30
Suggested Data Analysis		25
Feasibility		10
Written expression, presentation		15
Total		100

General notes for assignments

Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.

The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate.

We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.

Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.

General Notes for Referencing

High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Support (ALS) site (http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you reference correctly.

References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking on the following link: Plagiarism: How to avoid it

Plagiarism: How to avoid it

You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).

Kent Institute Australia Pty. Ltd.

Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458

Version 2: 19th April, 2018 TEQSA Provider Number: PRV12051