Environmental analysis of market opportunities

Value: 15%

Due Date: 20-Aug-2018

Return Date: 10-Sep-2018

Length: 1000 quality words

Submission method options: Alternative submission method

Task

There are many ways in which marketing managers decide on a particular strategy. The first step though is to make sense of the industry, market and business environment in which they operate.

Select an industry, market and business environment your organisation operates in, or one in which you would like to start a business or be employed in.

Review your first four week of lecture notes, and then select from the readings one reading you think supplies useful insights into the analysis of your external environment and one which you think does not really apply to your situation. Explain why this is the case with examples from your market, industry and business environment  

Rationale

This assessment task will assess the following learning outcome/s:

· be able to critically review contemporary decision making methods and models, and to demonstrate how relationships, alliances and organisation capability enhance strategic marketing opportunity.

· be able to devise marketing strategies to achieve organisational objectives using a range of strategic assessment tools and informational resources and through appreciation of dynamic external environments.

This assessment asks you to critically evaluate expert and academic advice on how to plan a business, by first understanding the business environment. This assessment is to engage you in the subject and to ensure your progress and understanding of central issues. "Please Note: Assignment 2 and Assignment 3 will also require extensive secondary research."

This assessment meets the following learning outcome:

· be able to devise marketing strategies to achieve organisational objectives using a range of strategic assessment tools and informational resources and through appreciation of dynamic external environments

Marking criteria and standards

Presentation

This assessment is to be submitted to EASTS and Turnitin as word document ONLY by midnight on the due date.

Requirements

Develop a 1000 word report on what is a useful and not useful strategic tool for your industry. The assignment is asking you to critically evaluate approaches taken to business analysis. You must supply examples of why and why not each tool is appropriate for you. These examples should come from the industry you operate in, or would like to be employed in. Note: it is really important skill for you to develop in your career to make judgments about what is a sensible means of making decisions about marketing strategy choices. You should include at least 7 references in your report (academic and industry reports).

This assignment is to be submitted via EASTS & Turnitin (WORD). The use of WIKIPEDIA online encyclopaedia and general online reference sites is not allowed because of the anonymous authors.