international statergy

SUBJECT NAME :- INTERNATIONAL STARTEGY

ASSESMENT TITLE :- INTERNATIONAL MARKET ANALYSIS

SUBJECT CODE :- MBA 611

STUDENT NAME :- SAI PRANEETH.N

STUDENT ID :- 136548

SCHOOL :- KAPLAN BUSINESS SCHOOL

Myriad Technologies

Introduction

Business analysis and assessment helps generate adequate knowledge on performance, failure and expected future trends in business analysis. The assessment mainly focuses on an company of my own choosing from the countries which have public information in Australia and the country of choosing in Myriad Technologies. The assignment will critically appraise and analyze the outcomes of the company by comparing it with other companies and developing a robust expansion plans, location, risks associated with geographical locations, suitability of the organization and recommendations of the firm. The firm mainly provides Information Technology services and solutions. The country of comparison on this research will be China and England. China, England, and Australia are developed countries which makes it possible to compare them and develop and in-depth contrast for expansion and investment. The table below will help in answering some of concerning items that are resourceful to the research.

Item of Research	Finding in China.
Status of the trade agreement with Australia	China–Australia Free Trade Agreement
Value of local currency versus the Australia Dollar(AUD)	One Australian Dollar is equivalent to 4.96 Chinese Yuan
Existence of an Australian embassy or consular section, its size and significance	Active
General relationship between the two countries	Australian Prime Minister and Chinese President agreed to describe the relationship as a "comprehensive strategic partnership”
What are the regulations for international firms to set up their operations in the chosen country	China Australia Free Trade Agreement

Item of Research	Finding in England
Status of the trade agreement with Australia	UK-Australia free trade agreement
Value of local currency versus the Australia Dollar (AUD)	‘1 Australian Dollar is equivalent to 0.5471 British Pound
Existence of an Australian embassy or consular section, its size and significance	Active
General relationship between the two countries	Sharing of cultural thread
What are the regulations for international firms to set up their operations in the chosen country	Free Trade Agreement Portals

Myriad Technologies need to have several cities in Australia in order for to facilitate its expansion. The city will look at include Brisbane and Queensland. These cities have a large population and everyone might be known of using the technologies. Therefore, when we look at the services that Myriad Technologies offers, Brisbane will be ideal place for the company to set its offices. High population has been one of the factors that will attract the company to open several offices in Brisbane. The city will provide a high market for the company. People are well known to use their gadget and at the same time they might need help from the company.

Same as Brisbane, the other city which will be ideal for the company to consider opening the office is Queensland. The city is in Australia and has a large population. Myriad Technologies provides IT services to the people. In Queensland, many offices have their headquarters there, which provide an available market for the services offered by the company. The other reason why the company should set up an office in Queensland is the availability of human resources. Human resources will provide the company with labor forces. Therefore, the company should consider the expansion in the city.

China being the selected country where the company, Myriad Technologies, should expand its roots in provision of IT services, the company will encounter several challenges. The research will be addressing risks involved with the expansion of the company in China and England from Australia. The importance of expansion to such areas and the benefit of the area of specialization is the improvement of technological aspects which have been witnessed in modern day on emerging technologies. The future is promising and the company should think more of expanding as new technologies are being developed.

I. Reduction in profit margin

Expanding a company needs capital in order to set up the business. The profit obtained in companies based in Australia will be taken as investing capital in China (Qi et al., 2018). Through this, there will be a reduction on profit margin that will obtained from the companies in Australia. Besides, introducing the company to England will make it worse because the company will have to spend more in expansion of it in England. More funds will be used in making new offices in England; other funds will be used in hiring of workforce while the profit produced will be in low quantity due to a lot of expenses incurred by the company.

II. Acceptability risk

China has diverse community and introduction of a new company may lead to a lot of doubts since different people have different taste. The introduction of Myriad Technologies to China will be a great risk to the company itself since it is not sure of what to expect. Therefore, it will be challenging at first to convince the new clients of the new country to like the services offered by the company. Sometimes we find that the people most like tend to run from the beginning companies (Moloney et al., 2014). The scenario will affect Myriad Technologies in case it is introduced to China. People in England will appreciate the new technology even more and most probably the acceptability of Myriad Technologies services will be high. Sometimes people may tend to just use it in order to get the difference of the company from other companies that offers the same services in the country.

III. Competition

Every business field has competitors who strive very hard to outsmart one another. The technology part is also the same especially in China where the land is known to be a mother of all new technologies. Therefore, introduction of Myriad Technologies will be a new competitor in the field of technology. The other old companies will tend to improve the quality of their services to the customers hence inducing a stiff competition to Myriad Technologies. The competition will be one of the greatest challenges to the company introduction in the country. The company will have encountered this challenge directly. On the hand, England has several companies that are in line of business with Myriad Technologies. It will not be the same from China (Chen et al., 2015). The company will encounter the stiff competition from other companies that in the same field as Myriad Technologies.

In reality, there is great attraction to Australian market due to import tariffs from China. However, Australian companies also have access to preferential rates due to ChAFTA free trade agreement between China and Australia. The availability of the recommendation makes the payable rate to be great and that makes the entire outcome of the market strategy more compelling with more payable rates (Vickery, 2015).

The other advantage on the connection between China and Australia is the free trade agreement which harmonizes the system code to show details and certificates of origin with a country interested in the market which shows that not every company is welcome to enjoy the market freedom and illustration of what is best for the company is depended upon by preferential tariff rates. All exporter needs to meet the guidelines set for originality, which required provision of documents to the Australian Industry group.

The agreement shows credit to agricultural produce too which remains in effect till the set duration of time is over. In summary, the Australian government is mainly interested in preserving and promotion of economic strategies in the interest of UK and EU which means that the opportunities created due to the aspirations can be utilized in the best way possible to generate an advance outcome for a company like Myriads technologies to find a field for investment too. The country also is working to address risks posed by Brexit and EU-UK negotiations which means that the outcome of the mitigation strategies leaves companies well equipped in investing while representing Australia. The last aim being majored by Australia is maximization of market needs which makes Myriad technologies better placed equitable to maximize the provision too when thinking of expansions (Gambini, 2016).

The Australian Government has been taking strategies at hand which will ensure there is equitable and realistic measures for better investment. For instance, it is engaging with the UK to create new health certifications and companies’ enlistment to be able to work with competence within the stipulated regions. The general outcome of the analysis will have a positive impact on the organization (Singh et al., 2019).

Recommendations

Myriad Technologies will be better when the company extends it branches to the England. It will be better if they consider the trade agreements and tariffs. The set platform for investment show that there are great opportunities for companies to still invest and show competence in what can be done to achieve a good outcome. The company should be ready to respond to the opportunities which are opening and the chances for development and change in policy which creates more room for development. The areas of investments are many in terms of technological specialization which makes the company to be limited to itself on what can be done to make up the best expansion record.

References

Chen, J., Huang, Q., Peng, H., & Zhong, H. (2015). China Southern Power Grid: A Myriad of Twinkling Lights, Great Rapport with CSG. In Research Report on Corporate Social Responsibility of China (pp. 223-239). Springer, Berlin, Heidelberg.

Editions, M. (2015). Brighton.

Gambini, E. (2016). In the Aftermath of D’Arcy v. Myriad Genetics Inc: Patenting Isolated Nucleic Acids in Australia. European Journal of Risk Regulation, 7(2), 451-459.

Li, M. (2020). The US-China trade war: Tariff data and general equilibrium analysis. Journal of Asian Economics, 101216.

Moloney, D., Barry, B., Richmond, R., Connor, F., Brick, C., & Donohoe, D. (2014, August). Myriad 2: Eye of the computational vision storm. In 2014 IEEE Hot Chips 26 Symposium (HCS) (pp. 1-18). IEEE.

Ng, E. S. K. (2016). Myriad in Australia: A patent U-turn in the right direction?. Pandora's Box, (2016), 31.

Qi, C., & Zhang, J. X. (2018). The economic impacts of the China-Australia Free Trade Agreement-A general equilibrium analysis. China Economic Review, 47, 1-11.

Singh, C., Kusumalatha, P., & Anuradha, B. (2019). TUBEROUS SCLEROSIS-MYRAID PRESENTATIONS. International Journal of Scientific Research, 8(10).

Vickery, P. (2015). The IntellectuaI Property Enterprise Court of England and Wales with commentary on D'Arcy v Myriad Genetics Inc [2015] HCA 35. Victorian Bar News, (158), 70.