Module 7 Assignment

Running Head: OUTLINE OF A MARKETING PLAN 1

OUTLINE OF A MARKETING PLAN 2

OUTLINE OF A MARKETING PLAN

Student Name: Keyer Dominguez

Institution Affiliation: Gringarten, Hagai

Date: 11/4/2020

My business Product: A company that deals with clothing products made of fiber and synthetic products.

Target Market: My target market will be every individual in China and clothe retail shops. I will distribute products to physical stores and sell them at wholesale prices. Also, my business will target sportsmen and women. Also, tourists coming to Hong Kong will be a target market hence will be able to purchase the products. Generally, all residents of Hong Kong will be my target audience.

Place: I will market my products in China markets, including the Hong Kong market. The reason to target Hong Kong is that it is well known for selling sportswear and I will be able to distribute my products to the physical stores. I will also market my products by issuing market store owners with business cards to contact me for any inquiries. Additionally, I will be able to have a physical store in Hong Kong because of being a peaceful place.

Reasons behind marketing the product to that target market in that physical environment:

Firstly, according to statistics, the place is densely populated, and this aspect will enable me to get more customers. The place is well known for selling fashion wears, and many people tend to purchase products from the place. The place is located in China, where many people have a passion for sports, and therefore, I will be able to sell more sportswear to people. The Chinese government manages the place, and therefore, much attention concerning the security aspect is ensured, and I will be able to sell my products peacefully. The place has several tourist sites, which is one reason to locate my business because tourists will be able to purchase my products due to their uniqueness.

References

JOHNSTON, M., Marshall, G. W., & Johnston, M. W. (2018). Marketing managemen

Kotler, P., Armstrong, G., Wong, V., & Saunders, J. (2008). Principles of marketing. Pearson Education.

Gringarten, H., & Fernández-Calienes, R. (2019). Ethical branding and marketing: Cases and lessons. Routledge.