CP Ass5 (Kim Woods) only

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Final Project Proposal

Research proposal

Brittany Salley

Capstone

1 DEC 2020

Project topic

  • Social networking sites have given rise to online communities through which people share their interests and activities (Nisar & Whitehead, 2016).
  • The high rush in individuals’ varsity illustrates the potential of technology and the significance of adopting new ways of doing things.
  • Exploring the effectiveness/impact of social networking corporate brand image will promote an understanding of social networking sites.
  • Moreover, I get the opportunity to put my knowledge into practice and apply what I have learned so far.

Social networking sites have given rise to online communities through which people share their interests and activities (Nisar & Whitehead, 2016). The high rush in individuals’ varsity illustrates the potential of technology and the significance of adopting new ways of doing things. Exploring the effectiveness/impact of social networking corporate brand image will promote an understanding of social networking sites. Moreover, I get the opportunity to put my knowledge into practice and apply what I have learned so far.

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Why I chose the topic

  • The dominance of technology in different fields of study promotes the relevance of this topic.
  • My choice is also linked to the value and position of technology and social networking sites in organizations and society as a whole.
  • Being an area of interest, this topic will form the basis for further studies in my future endeavors.
  • Besides, the availability of inconclusive research concerning social media’s role and effectiveness as a branding tool further promotes this study’s relevance.
  • I hope this research will encourage better judgment concerning the use of social networking sites in the corporate world.

The dominance of technology in different fields of study promotes the relevance of this topic. My choice is also linked to the value and position of technology and social networking sites in organizations and society as a whole. Being an area of interest, this topic will form the basis for further studies in my future endeavors. Besides, the availability of inconclusive research concerning social media’s role and effectiveness as a branding tool further promotes this study’s relevance. I hope this research will encourage better judgment concerning the use of social networking sites in the corporate world.

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Draft thesis

  • Considering the paper’s theme, the level of human interaction has dramatically evolved, which has had a significant impact on organizations and various institutions.
  • Organizations have found the need to adapt to new and advanced ways of communicating and carrying out organizational operations (Nisar & Whitehead, 2016).
  • Thus, studying the evolution process and changes applied will enhance productivity and increase corporate profitability.
  • Therefore, the research paper will elaborate on the significance of social networking on an organization’s brand image and guide organizations on suitable tactics and branding platforms.

Considering the paper’s theme, the level of human interaction has dramatically evolved, which has had a significant impact on organizations and various institutions. Organizations have found the need to adapt to new and advanced ways of communicating and carrying out organizational operations (Nisar & Whitehead, 2016). Thus, studying the evolution process and changes applied will enhance productivity and increase corporate profitability. Therefore, the research paper will elaborate on the significance of social networking on an organization’s brand image and guide organizations on suitable tactics and branding platforms.

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Preliminary research into the topic

  • Organizations struggle to have a presence on the web, despite the prominence of the technology.
  • Way before I joined this program, I have always had an eye for perfection and success.
  • I have encountered various organizations that their web presence has enhanced their success, which endorsed an interest in conducting this study.
  • I have had the opportunity to work with different departments of several organizations over the years.
  • These are the experiences that have inspired me to take on this research study.
  • My recent realization is that social networking sites can be beneficial to organizations if appropriately used.

Organizations struggle to have a presence on the web, despite the prominence of the technology. Way before I joined this program, I have always had an eye for perfection and success. I have encountered various organizations that their web presence has enhanced their success, which endorsed an interest in conducting this study. I have had the opportunity to work with different departments of several organizations over the years. These are the experiences that have inspired me to take on this research study. My recent realization is that social networking sites can be beneficial to organizations if appropriately used.

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Narrowing the topic and finalize the thesis

  • Having identified my topic of interest to cover, forming my research question(s) will help me narrow down the research contents and enhance my focus on a specific topic (The University of Arizona, 2020).
  • Re-analyzing the assignment’s guidelines and selecting the appropriate sources to use would further refine my focused topic.
  • Additionally, I would assign limits to what I will cover by generating a list of questions that I would like to explore.
  • Understanding the research questions will help me develop answers and/or conclusions, through which the thesis statement will be designed (The University of Arizona, 2020).
  • The thesis statement will be of significance in compiling the paper, where I will get to explain and support my focused topic.
  • The thesis statement is the increased impact of social networking sites in promoting the brand image of organizations.

Having identified my topic of interest to cover, forming my research question(s) will help me narrow down the research contents and enhance my focus on a specific topic (The University of Arizona, 2020). Re-analyzing the assignment’s guidelines and selecting the appropriate sources to use would further refine my focused topic. Additionally, I would assign limits to what I will cover by generating a list of questions that I would like to explore. Understanding the research questions will help me develop answers and/or conclusions, through which the thesis statement will be designed (The University of Arizona, 2020). The thesis statement will be of significance in compiling the paper, where I will get to explain and support my focused topic.

Finalize the thesis statement

The thesis statement is the increased impact of social networking sites in promoting the brand image of organizations. This research will study and understand how social networking sites influence an organization’s brand image.

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Preliminary research article #1

Icha, O., & Agwu, P. E. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. J Internet Bank Commer, S2. DOI: 10.4172/1204-5357.S2-006.

  • The article is a primary source with an in-depth analysis of essential and relevant information and also elaborates on original findings.
  • The scholarly journal meets the designed characteristics such as it is 5+ pages with an abstract and the authors have specific credentials as well, among others (Moser & Korstjens, 2018).
  • Besides, the authors have cited their sources appropriately. As such, I find this source to be credible and reliable.
  • The article aims at establishing the effectiveness of social media networks as a strategic tool for organizational marketing management by discussing the benefits and limitations of social media.
  • The paper addresses the topic because it reviewed the benefits and challenges of this massive puzzle, which stormed the corporate world.

Icha, O., & Agwu, P. E. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. J Internet Bank Commer, S2. DOI: 10.4172/1204-5357.S2-006. https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382

The article is a primary source with an in-depth analysis of essential and relevant information and also elaborates on original findings. The scholarly journal meets the designed characteristics such as it is 5+ pages with an abstract and the authors have specific credentials as well, among others (Moser & Korstjens, 2018). Besides, the authors have cited their sources appropriately. As such, I find this source to be credible and reliable.

The article aims at establishing the effectiveness of social media networks as a strategic tool for organizational marketing management by discussing the benefits and limitations of social media. The paper addresses the topic because it reviewed the benefits and challenges of this massive puzzle, which stormed the corporate world.

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Preliminary research article #2

Jokinen, T. (2016). Branding in social media and the impact of social media on brand image.

  • The resource is a thesis that has made noteworthy use of relevant terminology.
  • It consists of all the relevant attributes of a credible source, including the citation of utilized sources (McQuade Library, 2020).
  • The paper thoroughly elaborates on the impact of social media on the brand image.
  • The researcher conducts a theoretical and empirical study. He also utilizes quantitative data to reach the results.
  • This article addresses the topic because it aims to answer a possible research question for my research paper and covers a broad spectrum of related and relevant issues.

Jokinen, T. (2016). Branding in social media and the impact of social media on brand image. https://www.theseus.fi/bitstream/handle/10024/105658/Jokinen_Tomi.pdf?sequence=1

The resource is a thesis that has made noteworthy use of relevant terminology. It consists of all the relevant attributes of a credible source, including the citation of utilized sources (McQuade Library, 2020). The paper thoroughly elaborates on the impact of social media on the brand image. The researcher conducts a theoretical and empirical study. He also utilizes quantitative data to reach the results. This article addresses the topic because it aims to answer a possible research question for my research paper and covers a broad spectrum of related and relevant issues.

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Preliminary research article #3

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science, 3(3), 223-244.

  • The article is written by experts and uses specialized jargon of the discipline. The researchers utilized a quantitative approach.
  • I find the source credible in correlation to its attributes, including cited sources and an in-depth analysis of the results (McQuade Library, 2020)
  • Additionally, the authors’ credentials are provided.
  • The paper significantly investigates the impact of social media on businesses, focusing on business growth and performance.
  • It addresses the topic as its objectives align with that of my research topic.

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science, 3(3), 223-244. http://m.growingscience.com/beta/ijds/3089-the-impact-of-social-media-in-business-growth-and-performance-a-scientometrics-analysis.html

The article is written by experts and uses specialized jargon of the discipline. The researchers utilized a quantitative approach. I find the source credible in correlation to its attributes, including cited sources and an in-depth analysis of the results (McQuade Library, 2020). Additionally, the authors’ credentials are provided. The paper significantly investigates the impact of social media on businesses, focusing on business growth and performance. It addresses the topic as its objectives align with that of my research topic.

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Reference

  • Icha, O., & Agwu, P. E. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. J Internet Bank Commer, S2. DOI: 10.4172/1204-5357.S2-006. https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382
  • Jokinen, T. (2016). Branding in social media and the impact of social media on brand image. https://www.theseus.fi/bitstream/handle/10024/105658/Jokinen_Tomi.pdf?sequence=1
  • McQuade Library. (2020, August 25). Types of sources. https://libguides.merrimack.edu/research_help/Sources
  • Moser, A., & Korstjens, I. (2018). Series: Practical guidance to qualitative research. Part 3: Sampling, data collection, and analysis. European Journal of General Practice, 24(1), 9-18.

Reference

  • Nisar, T. M., & Whitehead, C. (2016). Brand interactions and social media: Enhancing user loyalty through social networking sites. Computers in Human Behavior, 62, 743-753.
  • Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science, 3(3), 223-244.
  • The University of Arizona. (2020). Narrowing a Topic and Developing a Research Question. https://writingcenter.uagc.edu/narrowing-topic-and-developing-research-question

Social networking sites have given rise to online communities through which people share their interests and activities (Nisar & Whitehead, 2016). The high rush in individuals’ varsity illustrates the potential of technology and the significance of adopting new ways of doing things. Exploring the effectiveness/impact of social networking corporate brand image will promote an understanding of social networking sites. Moreover, I get the opportunity to put my knowledge into practice and apply what I have learned so far.

*

The dominance of technology in different fields of study promotes the relevance of this topic. My choice is also linked to the value and position of technology and social networking sites in organizations and society as a whole. Being an area of interest, this topic will form the basis for further studies in my future endeavors. Besides, the availability of inconclusive research concerning social media’s role and effectiveness as a branding tool further promotes this study’s relevance. I hope this research will encourage better judgment concerning the use of social networking sites in the corporate world.

*

Considering the paper’s theme, the level of human interaction has dramatically evolved, which has had a significant impact on organizations and various institutions. Organizations have found the need to adapt to new and advanced ways of communicating and carrying out organizational operations (Nisar & Whitehead, 2016). Thus, studying the evolution process and changes applied will enhance productivity and increase corporate profitability. Therefore, the research paper will elaborate on the significance of social networking on an organization’s brand image and guide organizations on suitable tactics and branding platforms.

*

Organizations struggle to have a presence on the web, despite the prominence of the technology. Way before I joined this program, I have always had an eye for perfection and success. I have encountered various organizations that their web presence has enhanced their success, which endorsed an interest in conducting this study. I have had the opportunity to work with different departments of several organizations over the years. These are the experiences that have inspired me to take on this research study. My recent realization is that social networking sites can be beneficial to organizations if appropriately used.

*

Having identified my topic of interest to cover, forming my research question(s) will help me narrow down the research contents and enhance my focus on a specific topic (The University of Arizona, 2020). Re-analyzing the assignment’s guidelines and selecting the appropriate sources to use would further refine my focused topic. Additionally, I would assign limits to what I will cover by generating a list of questions that I would like to explore. Understanding the research questions will help me develop answers and/or conclusions, through which the thesis statement will be designed (The University of Arizona, 2020). The thesis statement will be of significance in compiling the paper, where I will get to explain and support my focused topic.

Finalize the thesis statement

The thesis statement is the increased impact of social networking sites in promoting the brand image of organizations. This research will study and understand how social networking sites influence an organization’s brand image.

*

Icha, O., & Agwu, P. E. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. J Internet Bank Commer, S2. DOI: 10.4172/1204-5357.S2-006. https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382

The article is a primary source with an in-depth analysis of essential and relevant information and also elaborates on original findings. The scholarly journal meets the designed characteristics such as it is 5+ pages with an abstract and the authors have specific credentials as well, among others (Moser & Korstjens, 2018). Besides, the authors have cited their sources appropriately. As such, I find this source to be credible and reliable.

The article aims at establishing the effectiveness of social media networks as a strategic tool for organizational marketing management by discussing the benefits and limitations of social media. The paper addresses the topic because it reviewed the benefits and challenges of this massive puzzle, which stormed the corporate world.

*

Jokinen, T. (2016). Branding in social media and the impact of social media on brand image. https://www.theseus.fi/bitstream/handle/10024/105658/Jokinen_Tomi.pdf?sequence=1

The resource is a thesis that has made noteworthy use of relevant terminology. It consists of all the relevant attributes of a credible source, including the citation of utilized sources (McQuade Library, 2020). The paper thoroughly elaborates on the impact of social media on the brand image. The researcher conducts a theoretical and empirical study. He also utilizes quantitative data to reach the results. This article addresses the topic because it aims to answer a possible research question for my research paper and covers a broad spectrum of related and relevant issues.

*

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science, 3(3), 223-244. http://m.growingscience.com/beta/ijds/3089-the-impact-of-social-media-in-business-growth-and-performance-a-scientometrics-analysis.html

The article is written by experts and uses specialized jargon of the discipline. The researchers utilized a quantitative approach. I find the source credible in correlation to its attributes, including cited sources and an in-depth analysis of the results (McQuade Library, 2020). Additionally, the authors’ credentials are provided. The paper significantly investigates the impact of social media on businesses, focusing on business growth and performance. It addresses the topic as its objectives align with that of my research topic.

*