Global Business Plan
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Asomarriba_SubaruandDesignThinking_WK3_MGT411.pptxSubaru and Design Thinking
Aristides Somarriba MGT/411 December 17, 2018 Mr. Samuel Dalrymple
Introduction
Corporate entities have a number of aspects to thank for their corporate success.
The manner in which the company conducts business is based on several factors such as personnel or human resource and other factors such as consumer attraction.
Subaru Motors has gone a step further and implemented design thinking into its strategy.
Design Thinking Definition
Design thinking can be termed as the process in which the corporate institution defines specific problems it faces and then tries to find suitable solutions with certain aspects in mind.
This is a process that has been implemented by Subaru Motors as its elements can be depicted in how it conducts its business.
Design thinking as a process involves the definition of a problem and seeking the solution for the defined problem with the consumer demographics as some of the main factors in mind (Hays, 2016). In this regard design thinking as a process involves five elements in all.
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Key Elements of Design Thinking
There are five key elements of design thinking
Curious
Innocent
Humble
People-Focused
Emphatic( Savchenko, 2016)
The five elements named above are all implemented in a corporate setting all with an aim of ensuring that the success of the institution is guaranteed. Organizations such as Subaru Motors apply the design thinking process with regards to innovation and other aspects of the institution such as organization effectiveness.
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Application in Subaru
Design thinking is applied in Subaru in a number of ways
Subaru Customer Survey
Spreading the market area
Minimizing capital costs
Worldwide collision safety.
Data usage for marketing strategies
The above stated facts revolving Subaru with regards to some of the things that they have implemented in the company is a depiction of the manner in which the company has ben able to apply design thinking to its innovation and organization effectiveness. In this regard the company has been able to improve its organizational effectiveness as a whole and its innovation with regards to Research and Development. Subaru has maintained their marketing strategies ahead of the competition by using offline and online quantitative and qualitative data to stay ahead of the competition. Worldwide safety collision safety has always been paramount to Subaru Motors mission.
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Success Areas
Online and offline data usage to aid in marketing strategies.
Collision Safety
People First
Subaru has been able to enjoy success as a result of application of the design thinking process. Marketing data is being collected online and offline to collect data on demographics, age, location, etc. People first is utilizing Safety Measures to ensure a continued positive safety collision record.
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Subaru People First
It represents perhaps the most notable success of the design thinking within Subaru Motors.
The term is used in reference to the whole experience given by the company through their vehicles.
It encompasses the issue of item separation, quality service offered by the staff and other internal factors of the company.
The Subaru Experience to be where it is at has been as a result of application of design thinking. In this way it has been able to innovate on its products and effectiveness especially with regards to the quality of its vehicles and safety standards.
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Areas of Improvement
While the application of design thinking has enabled the company to have some positive areas of success, there are also some areas where the company could use some improvement.
The areas include
Subaru consumer survey
Minimizing of costs.
There are some areas of success within the institution but despite this fact there are also areas where the company can do with some improvements. The company should expand its horizons and not limit the data to be collected from the surveys. In this regard they should seek to collect the views of the consumer with regards to areas which could use improvements within the organization.
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Minimizing of Costs
The minimization of costs is one of the focal aspects of any given institutions that enables a company to enjoy a good profit margin.
Subaru despite enjoying a good profitability can improve the same through improving their cost minimization measures while retaining their brand and their consumer loyalty.
Recommendations
The company should minimize costs greatly in order to be in a position to have an increase in profitability.
The company should also undertake a wider consumer survey in order to be able to understand the manner in which it can make improvements based on consumer feedback.
Conclusion
Design thinking when applied in a good way can mean the success of any given institution.
Subaru embodies the success that a given institution can enjoy as a result of having and applying design thinking.
Areas of improvement can be executed through following and application of the same process.
References
Hays, J. (2016). The Design Thinking Process | ReDesigning Theater. Dschool.stanford.edu. Retrieved 11 October 2016, from http://dschool.stanford.edu/redesigningtheater/the-design-thinking-process/
Savchenko, Z. (2016). Retrieved 11 October 2016, from https://www.quora.com/What-are-the-basic-elements-of-design-thinking
Subaru Our Future Our Story(2018). Retrieved from https://www.subaru-global.com/ourstory/ourfuture.html
