Week 10: Assignment 5: Business Plan – Final

Assn2

Marketing Plan

Assignment 2

November 14, 2017

1. Target market

The organization has a plan of meeting as many customers as possible. When it comes to gender and other factors which might influence the performance of the product in the market, the company has been working on different strategies for the last six months. Therefore, currently, the product can meet the needs of all customers in the area.

a) Age

Most of the people in the area are youths and the middle-aged. With this in mind, there is a need to make sure that the needs of every person are met. The company has come up with different products. Some of them are aimed at meeting the needs of every age. The company has healthy drinks as well which are aimed at targeting the elderly in the society (Armstrong et al. 2015).

b) Education level

The population consists of people who hold different certificates in different levels of education; in short, the targeted market consists of the educated (Dibb et al. 2005). It is for this reason that the marketing campaign will be supervised and conducted by the literate with the aim of making sure that the educated are also convinced to buy.

c) Gender

The female in the area are more compared to the male; it is for this reason that the company has different strategies for reaching the males as well as the female. It is also good to note that the flavors of men might be different from the flavors of women. For this reason, the company has made sure that there is a wide variety of flavors to choose from. With this in mind, it is apparent that the company will be able to attract a lot of customers.

d) Ethnic group

Though the region does not have many ethnic groups, the few ethnic groups will be targeted. Before the production of the drinks, the company conducted research which helped in identifying different tastes and preferences for all ethnic groups in the area (Armstrong et al. 2015). To make sure that their needs were met, the company has different flavors of drinks ready to market each in the area.

e) Social class

The company has already met the needs of different social classes in its products. The population consists of different people, and therefore there was a need to make sure that their needs were met.

2. Company’s Market Competition

The company is aware that the soft drinks market is crowded and for this reason, it has different measures in place. For many years, healthy drinks have not been introduced in the market as they ought to be. The company has come up with strategies which will make sure that the products go a long way in promoting the health of the consumers (Dibb et al. 2005). The company has a wide variety of products. The issue of diabetes has been troubling many people in the area, and the person with diabetes is left with no choice but to just watch others enjoy different products. In this respect, the company has two different products in place.

The first product has been named "sugar booster." The product is rich in high levels of healthy sugar. The reason why the "sugar booster" is in place is to make sure that the people with diabetes are helped when their levels of sugar have dropped. The drink increases the levels of sugar within a few minutes. One of the advantages of the product is that the product has been tested by doctors and the sugar levels cannot affect a diabetic person who wants his or her sugar levels to be boosted.

Apart from the sugar booster, there is another product for the diabetic people. The second product is different because it makes sure a person with high blood sugar levels can enjoy. The product is called "sugar-free." The product will meet the needs of all diabetic patients. The company has also taken a different direction which has not been explored in the soft drinks industry (Hollensen, 2015). For many years, parents have been restricting their children from taking some of the products because of the content of chemicals.

The company has concentrated more on natural products to manufacture its products. The only added compound is the preservative which helps the product to stay longer but with no adverse effects on the consumer. Ginger and garlic are some of the medicinal plants which are known to have positive effects on the body of a human being (Larreche, 2005). The company has products in place with added flavors of both ginger and garlic. Looking at the strategies in place, it is apparent that the company has concentrated on a different path compared to most beverage drinks organizations in the area and also globally.

3. Company’s Message

The company is aimed at utilizing the technological platform and the traditional way of marketing in reaching its customers. Therefore, the message will be reaching the customers wherever they are and establishing a long-term relationship that will make sure that they get their products anytime and anywhere. The team on the ground will distribute products, and it will always follow up to make sure that customers have enough.

References

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. C. (2005). Marketing: Concepts and strategies (p. 850). Houghton Mifflin.

Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.

Larreche, J. C. (2005). Marketing management: a strategic, decision-making approach. McGraw-Hill/Irwin.