Segmentation, Targeting, & Positioning

Running Head: REVIEW FOR INITIAL MARKETING PLAN 1

REVIEW FOR INITIAL MARKETING PLAN 3

Review for Initial Marketing Plan

Student’s Name

Institutional Affiliation

Date

Development of an initial outline of a complete marketing plan

Business Product: My company mainly markets women fashionable bags that occur in different colors. The products would mainly be made from locally produced raw materials.

Target Market: My target market will be the females, especially the youth females globally, who have the zeal to acquire designer, luxurious and trendy products. The classic bags will be made so that they can suit the needs of the potential clients plus their varying cultural practices.

Location for marketing the products: I would market my products in New York City, which has a substantial number of potential clients who wish to exude class when it comes to being fashionable. I tend to have several of my business stores in New York.

Reasons for marketing my products in this Physical Environment

First and foremost, Newyork city in the United States has a very large number of people from different cultural backgrounds. The individuals are both the middle and first social class individuals who are classic and expensive in their way of doing things, a factor that significantly contributes to a larger percentage of the United States government revenue. Additionally, the United States' political stability is another main reason for increased business performance in the country, hence why I prefer marketing my products in the Newyork city. The city's political stability will immensely impact my selling of products since most people have adequate resources to enable them to purchase my products effectively. The purchase of my products would mean the business would make profits, leading to business success in the city and globally. New york city is a luxurious city that hosts persons from different cultural backgrounds globally. Many of the visitors are usually tourists who tend to purchase products in bulk. As such, the visitors would be able to buy my women fashionable handbags.