business plan

BANGOR UNIVERSITY

AND

MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE

Course : Master of Business Administration in International

Marketing (MIMD5 1709A)

Module Code and Title : ASB4904 Applied Business Projects (Business Planning)

Module Tutor : Mr Frankie Lim

Assessment : Individual Assignment

Due Date : 13 June 2018

Word Length : Fewer words than 5,000 (+/- 10%) as a maximum number

of words

Weighting within Module : NA

Instructions: This assignment consist of TWO (2) pages

ASSIGNMENT

You are asked to think about and adopt a business idea for the purposes of this module and its

assessment process. The “business” might be one within the public or voluntary sectors or might

be a profit-making private sector concept.

In order to drive the concept forward you are required to write a formal business plan on behalf

of the business that will ensure its success. Success can be measured in a number of different

ways and you must identify your criteria for success. An example might be the securing of

finance for a particular project; another might be the achievement of certain operational

objectives. The Plan will therefore have a wide readership and must include sufficient

information to satisfy this broad range of different interests.

MIMD5 1709A_ ASB4904 Applied Business Projects (Business Planning), Individual Assignment: 13 June 2018 Page 2 of 2

The Plan must be presented in an acceptable format and include research-based information. The

course lectures will inform the format: certain points will need to be addressed and these will be

made clear during the course. Although the Business may be make-believe, you are required for

the purposes of this assignment to base your assumptions on ascertainable facts.

While it is difficult to be prescriptive as to the length of a document such as this, it is unlikely

that you will be able to complete an acceptable plan in fewer words than 5,000 and you are asked

to treat this (+/- 10%) as a maximum number of words. In addition, it is expected that you

furnish an appendix incorporating financial projections, including budgeted profit and loss

accounts and cash flow projections over three years at quarterly intervals and budgeted balance

sheets (1) at the stage of launching the Business, (2) at the end of Year 1, (3) at the end of Year 2

and at the end of Year 3 (4 balance sheets in all).

This assignment should be submitted for appraisal not later than 13 June 2018.

END OF ASSIGNMENT