Deliverable 5 - Corporate Social Responsibility Presentation

ASantiagoRuiz_Deliverable5_09242020.pptx

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Corporate Social Responsibility

Ashley Santiago Ruiz

Melinda Whitman

BUL4060:Business Law and Ethical Behavior

September 24, 2020

Key areas of Corporate Social Responsibility

Philanthropic efforts- Such as fundraisers, wherein proceeds benefit local institutions.

Environmental Conservation- aligning efforts to minimize environmental problems, such as reducing the carbon print.

Institutional Diversity- hiring workers of different cultural, racial, and religious backgrounds.

Volunteer activities- organizational members’ involvement in community endeavors, such as helping local schools plant trees.

One key area of CSR is philanthropic activities, wherein firms engage in activities such as fundraisers with proceeds benefiting local institutions. Environmental conservation is the other area, which entails aligning efforts to minimize environmental challenges, such as degradation (Crane et al., 2019). Institutional diversity is also an area of CSR, wherein firms include workers of different cultural, racial, and religious backgrounds in teams. The fourth area is volunteer activities, whereby organizational representatives are involved in community endeavors.

Consequences of using CSR as PR move

Social

Lack of employee involvement in organizational CSR activities.

Community’s suspicion and lack of goodwill of organizational activities.

Lack of government’s support of the perceived CRS activities.

Using CSR as a PR move leads to multiple consequences that fall into social, economic, and environmental categories. An example of social consequence is a lack of worker’s involvement in CSR activities since they understand the dishonesty therein. Community’s suspicion and lack of goodwill would be the other consequence, particularly when community members understand the firm’s lack of commitment to CSR (Nazir & Islam, 2019). The situation might also lead to a lack of government’s support of the organization’s CSR activities.

Consequences of using CSR as PR move

Economic

Reduced sales as community members shift to other businesses.

Possible lawsuits and associated costs as community advocates accuse the firm of insincerity.

Environmental

Complains from community members regarding environmental degradation.

Denial of operating licenses by environmental agencies for the firm’s non-compliance to the law.

An economic consequence of using CSR as PR move would be reduced sales and subsequent low sales as community members shift to rival businesses for products and services. The other potential consequence would be lawsuits and their associated costs as community advocates accuse the firm of insincerity. An economic consequence would be complains from community members due to the perceived degradation of the environment by the establishment’s activities. Furthermore, environmental agencies may deny the firm the relevant operating licenses on account of non-compliance to environmental regulations.

(In-text citation needed)

US Trends in CSR

Increased transparency- demand that firms disclose their CSR intentions and perceived outcomes

Investment in green technologies- reducing reliance on non-renewable resources and shifting to sustainable inputs

Diversity and inclusion- entails recognizing pay inequalities and workers’ economic burdens

Benefits

Communities’ confidence in firm’s CSR activities.

Reduced resource depletion and environmental degradation.

A broad range of experiences and innovation.

America’s CSR trend involves increased transparency due to the demand that firms disclose CSR intentions and perceived outcomes. Investing in green technologies is the other trend, which involves reducing reliance on non-renewable energy sources and the transition to sustainable inputs. Diversity and inclusion is the other trend, whereby firms emphasize the recognition of pay inequalities and worker’s economic burdens. The trend also encapsulates intentionally recruiting candidates from difficult economic and/or educational backgrounds. Some benefits associated with the trends include community confidence in the firm and its CSR activities, reduced resource depletion, and a broad range of experiences that can lead to innovation.

(In-text citation needed)

International Trends in CSR

Achieving carbon neutrality- The demand is that companies eliminate carbon emission.

Standing with employees- offering them beneficial terms.

Pursuit of purpose over passion- the recognition that purpose can be enduring, but passion can be fleeting.

Global firms acting locally- recognition of local markets value.

Benefits

A more sustainable environment.

Workers’ commitment to organizational processes.

Long-term CSR activities.

An international trend in CSR is achieving carbon neutrality. In this case, the demand is that firms eliminate carbon emission. Standing with employees is the other trend, whereby organizations offer workers beneficial terms and conditions. Establishments have also shifted to the pursuit of purpose over passion. Above all, the trend of global firms acting locally is also commonplace (Frynas & Yamahaki, 2019). The rationale is the recognition of the value of local markets. Some perceived benefits of the trends include a more sustainable environment, due to reduced degradation, employees’ commitment to organizational processes, and enduring CSR activities.

(In-text citation needed)

Recommendations

Assess community views regarding the firm’s engagement CSR as PR move.

Evaluate the non-costly CSR activities to reduce its carbon footprint.

Change stance and engage in honestly in non-costly CSR activities.

Inform the community about the firm’s sincere engagement in CSR activities.

The firm should assess the community’s perspectives regarding the former’s engagement in CSR as PR move and make the necessary improvements. In like manner, the business should evaluate non-costly CSR activities to reduce its carbon footprint. Moreover, the establishment should consider changing its stance and honestly engage in CSR activities. Above all, the company should ensure that it informs community members about its engagement in beneficial CSR activities.

This is incomplete. It is vague and unclear and does not meet the requirements for the particular aspect of the rubric regarding recommendations. Include specific, “non-costly CSR activities to reduce the carbon footprint”.

References

Crane, A., Matten, D., & Spence, L. (Eds.). (2019). Corporate social responsibility: Readings and cases in a global context. Routledge.

Frynas, J. G., & Yamahaki, C. (2019). Corporate social responsibility: An outline of key concepts, trends, and theories. In Practising CSR in the Middle East (pp. 11-37). Palgrave Macmillan, Cham.

Nazir, O., & Islam, J. U. (2019). Influence of CSR-specific activities on work engagement and employees’ innovative work behaviour: an empirical investigation. Current Issues in Tourism, 1-19.

Referencing is incomplete per APA. URLs/links must be included.

F	F	C	B	A
0	1	2	3	4
Did not Submit	No Pass	Competence	Proficiency	Mastery
Not Submitted	Used unclear verbiage about the areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns to be presented to the CEO.	Adequately differentiated areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns to be presented to the CEO.	Clearly differentiated areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns to be presented to the CEO.	Comprehensively differentiated areas of corporate social responsibility (CSR) as they relate to business culture, public policy, ethics, marketing, and environmental concerns to be presented to the CEO in a well-created presentation.
Not Submitted	Used unclear verbiage about the consequences of using CSR as a “PR move” (consider social, economic and environmental consequences) to be presented to the CEO.	Adequately identified the consequences of using CSR as a “PR move” (consider social, economic and environmental consequences) to be presented to the CEO.	Clearly identified the consequences of using CSR as a “PR move” (consider social, economic and environmental consequences) to be presented to the CEO.	Comprehensively identified the consequences of using CSR as a “PR move” (consider social, economic and environmental consequences) to be presented to the CEO in a well-created presentation.
Not Submitted	Used unclear verbiage about the local and international trends in CSR, as well as their benefits to be presented to the CEO.	Adequately described the local and international trends in CSR, as well as their benefits to be presented to the CEO.	Clearly described the local and international trends in CSR, as well as their benefits to be presented to the CEO.	Comprehensively described the local and international trends in CSR, as well as their benefits to be presented to the CEO in a well-created presentation.
Not Submitted	Used unclear verbiage about the recommendations to offer the CEO in this situation.	Adequately explained recommendations to offer the CEO in this situation.	Clearly explained recommendations to offer the CEO in this situation.	Comprehensively explained recommendations to offer the CEO in this situation in a well-created presentation.
Not Submitted	Failed to use or attribute credible sources in the presentation.	Used and attributed some credible sources in the presentation.	Used and attributed mostly credible sources in the presentation.	Used and attributed all credible sources in a well-created presentation.
Not Submitted	Failed to use title slide, six body slides, reference slide, and graphics in the presentation.	Used general title slide, six body slides, reference slide, and graphics in the presentation.	Used clear title slide, six body slides, reference slide, and graphics in the presentation.	Used comprehensive title slide, six body slides, reference slide, and graphics in the presentation.
Not Submitted	Failed to use speaker notes in the presentation.	Used general speaker notes in the presentation.	Used clear speaker notes in the presentation.	Used comprehensive speaker notes in the presentation.

Grading Rubric

Ashley,

Please see the attached, graded presentation for more detailed feedback.

This is a good start. In-text citations are needed where noted. The Referencing is incomplete and hinders verification. And the recommendations are unclear for the reasons stated. All other aspects are comprehensive.