Marketing research questionnaire Assignment

BUAD 210 Assignment 3 Marking Matrix

CONTENT 30%: Mark out of 30 _______________

Complete – Does your report include the research purpose, research objectives, sampling program, and survey design? Do you justify the means used to collect the sample and survey respondents, in order to ensure reliability and validity, and to minimize error? Each missing or poor item loses 5 marks.

Did the team meet Silverstar’s desires for customer information? Each missing or poor item loses 5 marks.

o key facts related to the research and the nature of the marketing problem (< 1 page)

o statement of the research problem, purpose, and SMART research objectives

o methodology: secondary sources used and questionnaire design, criteria, and rationale

o methodology: sampling info (i.e., who, when, where, how, how many?) and rationale

o pre-test results, limitations/considerations, potential errors/threats, and conclusion

o two appendices: A) Adult/Parent Questionnaire and B) Children's Questionnaire

Transmittal Cover Memo? Detailed invoice?

Prof’s Comments _______________________________________________________________

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Concise – Was the writing clean and to the point? Was it written without unneeded words or any unnecessary, complex sentence structure? Each error loses a mark.

Organized – Was the document laid our well and did it follow a logical flow? Did it look attractive? Were there any graphics used if they were called for? Each error loses 3 marks.

CONCEPTS 50%: Mark out of 50 _______________

Sufficient – Does the Report include a self-administered survey for Adults/Parents that is fast, easy to answer, and interesting? Does the survey use a variety of question types, two of NOIR elements plus at least three different types of scaling techniques? Missing or poor item loses 7 marks.

Did you include a fun and fast survey for children between the ages of 5 through 10? An explanation of how it should be delivered to children, in order to gain the maximum response rate? Missing or poor item loses 7 marks.

Prof’s Comments _______________________________________________________________

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Cited – Was proper credit given to the source of each concept that was presented? Were the citations done well? Were the correct things cited? Missing/poor item loses 7 marks.

Page 2 on other side

WRITING 20%: Mark out of 20 ______________

Clarity - Was the writing easy to understand without unclear sentences or wording? Were any of the points lost inside awkward writing?

Spelling - Was the spelling correct? Each misspelled word loses a mark. This includes incorrect words.

Punctuation - Was the punctuation correct? Did it end up interfering with the understanding of any of the report? Each error loses a mark.

Grammar - Was the grammar correct? Did it make sense to the flow of the ideas and the document? Each error loses a mark.