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Article Summary #3

“The Amazing Ways The Ford Motor Company Uses Artificial Intelligence And Machine Learning”

Forbes

May 17, 2019.

Article Link:

https://www.forbes.com/sites/bernardmarr/2019/05/17/the-amazing-ways-the-ford-motor-company-uses-artificial-intelligence-and-machine-learning/#377ffadbe49a

Company Profile:

· Ford Motor Company is a worldwide automotive and mobility firm that deals with designing, manufacturing, marketing a full line of Ford trucks, cars and Sport Utility Vehicles (SUVs).

· Executive Chairman of the Board is William Clay Ford.

· Chief Executive Officer (President and Director) is James P. Hackett

· Chief Financial Officer is Timothy R. Stone

· Chief Financial Officer (Vice President and Controller) is Catherine A. O’Callaghan

· President-Global Markets is James Duncan Farley

· Headquarters is in Dearborn, Michigan, U.S.

· Total employees are approximately 199,000

· The company has several subsidiary branches across the world, to include Ford Australia, do Brasil and Ford Germany.

· Total revenue of approximately $1.74 billion

Article Topic/Issue:

The main topic of the article is to show the various ways through which the Ford Company incorporates artificial Intelligence and machine learning in its business. It is about how managers use opportunities presented to them to outdo others.

Book Topic:

Planning and Strategy: Determining the organization’s mission and Goals, formulating strategy and implementing strategy. Contemporary Management, 10TH Edition, 2017, page 240.

Summary and Analysis:

Summary: The author, Bernard Marr shows how Ford Company has come out with the best analysis of various applications of artificial intelligence systems and how managers use opportunities presented to them to outdo others. For instance, the company has its research laboratory which has been researching computational intelligence for more than 2 decades.

Again, the firm was the first motor company to introduce an innovative misfire detection system which was one of the large scale industrial applications of neural networks. Neural networks have helped the firm to support its supply chain through inventory and resource management. The industrial use of artificial Intelligence technology in the firm is far way distinct from other motor company as it uses it to comprehend the inventory data for used cars via CarStory Platform. Further, a new car model from the company is said to have artificial Intelligence as part of its “all-wheel-driven system”. The machine learning technique helps to provide new features and products improvement desired by customers as well as aids in braking, fuel efficiency, driver’s seat preference position, and infotainment and climate control.

Analysis: After reading, “Planning and Strategy: Determining the organization’s mission and Goals, formulating strategy and implementing strategy.” (Contemporary Management, 10TH Edition, 2017, page 240.) I also personally think that effective planning leads to the best in every business but along with the effective planning managers have to deal with many challenges every single day. Moreover, I think managers are the ones who can implement the plan and strategies effectively by allocating resources.

Basically, this shows how the firm has invested huge in time, resources and technology and the degree of effectiveness they have applied in their planning to produce the best services for its customers. Contemporary Management 10th Edition of gives hint on how managers of irrespective companies address daily challenges and opportunities they face in the business environment effectively. Strategic management process involves other planning practices, to include strategic and human resources planning. In this case, the strategic management processes for Ford Company has obliged to all the “strategic” arrangements and the capability of the firm to execute their master plan. Contemporary Management, 10TH Edition, 2017, page 240.