communication

Article responses 2

This article by Petri Darby provides a working definition of the term engagement in a particular context, and reflects on how we might connect online metrics with concrete actions by our audience. What is the definition she offers? What are some of the key online metrics that her organization tracks and uses? What does she say about the general lessons we might take from her experience? Please respond to these topics in a post of about 50-100 words.

https://www.convinceandconvert.com/digital-marketing/the-hitchhikers-guide-to-to-tracking-website-engagement/

This article by Kurt Gessler of the Chicago Times describes his analysis of the newspaper's performance on Facebook. What has he observed? How did he collect the data used to form his conclusions? What might be the underlying cause of some of the trends he sees? Please address these prompts with a response of about 100 words.

https://www.poynter.org/tech-tools/2017/facebooks-algorithm-isnt-surfacing-one-third-of-our-posts-and-its-getting-worse/

This article by Erin Griffith of Wired describes one website's approach to sustaining traffic and visibility in a competitive landscape. Why is Facebook important to the Bored Panda? What changes has Facebook undertaken that have created challenges for Bored Panda? What measures has Bored Panda taken to respond, and how have they worked? Please address these prompts with a response of about 100 words.

https://www.wired.com/story/how-bored-panda-survived-facebooks-clickbait-purge/