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Running head: EDUCATIONAL ARTICLE 1

EDUCATIONAL ARTICLE 4

Article explanation of educational practice

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The article highlights the role of business in encouraging creativity and innovations. The huge disconnect on creativity and innovation between leaders and junior employees prompted the author to write this article. Highly successful entrepreneurs look beyond the present and creatively imagine the company's future. The creative imaginations may be thinking of entering untapped markets, introducing new products and services, or initiating new technologies or production processes. Creativity helps individuals in renewing their value proposition and differentiating it from their competitors’. Creative thinkers are always alert to the changes in their external business environment, such as shifts in customer wants and needs, new technologies, industry trends, or competitor actions. Creative thinkers act quickly on opportunities that are the fast mover in the market. Highly creative entrepreneurs tend to be rule breakers by not conforming to the industry's traditions and norms. They refuse to be constrained by established practices, arcane business processes, or bureaucratic structures. The creative entrepreneurs constantly experiment with new ideas to differentiate the good from the bad.

However, the creative thinkers are advised not to be in a rush to launch new initiatives as their creativity may influence them to experiment and launch multiple initiatives on time. This results in a perceived lack of focuses and may hinder the chances of success. In business, the creative thinker talent can be maximized in various ways. One is through balancing current and future customer needs. Entrepreneurs tend to be tied down with daily business management and focused on satisfying customer needs and wants. Disconnecting the present and future needs help in dreaming and planning for the future while maintaining the business competitive advantage. Second is maintaining a simple business organizational structure. A simple organizational structure increases the personnel involvement in implementing needs, creativity, and faster execution and comprehension of new ideas. Lastly is the mobilization of resources to fuel the innovation process. Resources help in driving the innovation process.

The article is an explanation of educational practice. This is because they offer contemporary education on creativity, teaching people how to be creative in life. The articles have also advised the entrepreneurs on how to enhance creativity in their businesses.

References

Creativity in business. (2020). Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship, 606-606. https://doi.org/10.1007/978-3-319-15347-6_300336