Retail Management Article #2

Article #2 Assignment

Choose a brick and mortar retailer (NOT THE ONE YOU DID AS BEING YOUR FAVORITE RETAILER) no online only retailers allowed. You must visit this retailer’s store. 1200 words minimum of what you observe. This is what you observe, not what any research states you should see. I do not care about the company history. I want to know what you see and how it applies to what we have covered in chapters 14 and 15 at a minimum.

Choose a retailer to visit. As you walk through the store observe what you see and apply what you have learned (or supposed to have learned) to what you observe. Some of the things to include are :

What season (if any) do you observe being marketed in the store?

Staple merchandise examples

Assortment merchandise examples

Seasonal merchandise examples

Fad merchandise examples

Fashion merchandise examples

What would be the top 2 items on their never-out list

What is the width and depth of their assortment?

Do they carry national brands, private brands, generic brands? If so what are they?

Give 5 examples of cross merchandising that you observed.