Master Public Policy Class Annotated reading #1 and 2
304 Public Administration Review • March | April 2008
Many local governments measure and report their per-
formance, but the record of these governments in actually
using performance measures to improve services is more
modest. Th e authors of this study examine patterns of
performance measurement use among a set of North
Carolina cities and conclude that the types of measures
on which offi cials rely, the willingness of offi cials to
embrace comparison, and the degree to which measures
are incorporated into key management systems distinguish
cities that are more likely to use performance measures for
service improvement from those less likely to do so.
S urveys of local government offi cials suggest that
the practice of collecting performance measures,
at least at a rudimentary level, is fairly well
established among U.S. cities and counties ( Berman
and Wang 2000 ; GASB and NAPA 1997 ; Melkers
and Willoughby 2005; O’Toole and Stipak 2002;
Poister and Streib 1999 ). 1 Robert Behn even declares
playfully, “Everyone is measuring performance” (2003,
586). In contrast, the practice of actually using these
measures to infl uence decisions or to improve services
is less apparent and far less documented (Hatry 2002).
Clearly, local governments’ progress in using perfor-
mance measures to infl uence program decisions and
service delivery has lagged behind their pace in col-
lecting and reporting basic measures. Nevertheless,
some local governments are using their performance
measures to infl uence program decisions and improve
services. Th is article identifi es several initiatives inspired
by performance measurement among 15 North Carolina
cities engaged in a decade-long comparative performance
measurement project. It examines some of the likely
reasons for the greater use of performance measures
for service improvement decisions by this set of cities
compared to cities in general and also the reasons for
varying levels of use of measures among these 15 cities.
Measures for Reporting and More? For many years, professional associations and others
have urged local government offi cials to measure
performance for the sake of greater accountability and
service improvement (see, e.g., ASPA 1992 ; GASB
1989 ; ICMA 1991 ; NAPA 1991 ). How, they have
asked, can governments be truly accountable unless
they not only document their fi nancial condition but
also report on service levels and, ideally, on service eff ec-
tiveness and the effi ciency of service delivery? And
how can offi cials manage departments and improve
services without performance measures? Evidently,
many offi cials saw the logic of the proponents’ advice
or succumbed to the pressure of the growing band-
wagon for performance measurement. Today, many
local governments measure performance, although
often at only the workload or output level. Typically,
they report their measures in their budget or, perhaps,
in a special report or on the government’s Web site.
Th e record of local governments in the actual use
of performance measures in managerial or policy
decisions — beyond simply reporting the numbers —
is much spottier. Noting the diff erence between the
adoption of performance measures (i.e., the design
and collection of measures) and implementation (i.e.,
actual use), Patria de Lancer Julnes and Marc Holzer
(2001) conclude that only a subset of the state and
local governments that collect measures actually use
them to improve decision making. 2 Th ese authors and
others who have attempted by means of broad surveys
to gain information on the actual use of measures fi nd
only modest evidence of implementation and, even
then, they acknowledge the possibility of overstatement
when such information is self-reported and specifi c
documentation substantiating respondents’ claims is
not required ( Poister and Streib 1999, 332 ). Although
a 1997 survey produced claims that performance mea-
sures had resulted in changes in program budgets, focus,
and decisions of city governments, Th eodore H. Poister
and Gregory Streib detected a tendency for “favorable
ratings of the eff ectiveness of these systems . . . to
outstrip reported impacts. . . . [R]elatively few substan-
tial eff ects were claimed” (1999, 334).
Behn counts eight purposes for performance measure-
ment but contends that one of the eight, fostering
David N. Ammons William C. Rivenbark University of North Carolina at Chapel Hill
Factors Infl uencing the Use of Performance Data to Improve
Municipal Services: Evidence from the North Carolina
Benchmarking Project
David N. Ammons is Albert Coates
Professor of Public Administration and
Government at the University of North
Carolina at Chapel Hill. He is the author of
Municipal Benchmarks: Assessing Local Performance and Establishing Community Standards (Sage, 2001) and Tools for Decision Making: A Practical Guide for Local Government (CQ Press, 2002). His research interests include local government
management, performance measurement,
and benchmarking.
E-mail: [email protected]
William C. Rivenbark is an associate
professor of public administration and
government at the University of North
Carolina at Chapel Hill. He is the coauthor
of Performance Budgeting in State and Local Government (M. E. Sharpe, 2003). His research interests include performance and
fi nancial management in local government.
E-mail: [email protected]
Twin Studies Targeting Grassroots Performance
The Use of Performance Data to Improve Municipal Services 305
improvement, is “the core pur-
pose behind the other seven”
(2003, 586). Th ose other
seven — to evaluate, control,
budget, motivate, promote,
celebrate, and learn — are means
to the desired end and core pur-
pose: to improve. Yet hard evidence
documenting performance mea-
surement’s impact on manage-
ment decisions and service
improvements is rare. Apart from
a relatively small set of celebrated
cases — for instance, New York
City’s CompStat, a data-driven
system that proved eff ective in
fi ghting crime (Silverman 2001; Smith and Bratton
2001 ); Baltimore’s CitiStat, which expanded the con-
cept to a wide array of municipal services (Behn
2006); and several other isolated cases reported in
various venues (see, e.g., Osborne and Gaebler 1992;
Osborne and Hutchinson 2004; Osborne and Plastrik
2000 ; Wang 2002; and the Web sites of the GASB
and ICMA) — most claims of performance measure-
ment’s value in infl uencing decisions and improving
services tend to be broad and disappointingly vague
( Melkers and Willoughby 2005 ). Even the presumed
linkage to budget decisions, although promised in
theory, is often diffi cult to detect in practice ( Joyce
1997; Melkers and Willoughby 2005; O’Toole and
Stipak 2002 ; Wang 2002).
Th e limited use of measures for much beyond public
reporting — some detractors would even say, the nonuse
by most adopters — has led some public offi cials and
employees to question the net value of collecting
measures in the fi rst place and some scholars to note
the gap between rhetoric and reality ( Berman 2002 ;
Bouckaert and Peters 2002 ; Coplin, Merget, and
Bourdeaux 2002 ; Dubnick 2005; Grizzle 2002; Kelly
2002; Poister 2003; Streib and Poister 1999 ; Weitzman,
Silver, and Brazill 2006 ). 3 Even several of the presumed
leaders in performance management enjoy reputations
that they admit are somewhat infl ated. In a recent study
of 24 cities with outstanding managing for results
reputations, one-third withdrew from the follow-up
probe phase, with several saying that they were not as
far along as their reputation would imply ( Burke and
Costello 2005 ).
Many explanations are off ered for the use or nonuse
of performance measures in local government. Some
observers point to the support of top management as
a crucial ingredient in performance measurement
success ( de Lancer Julnes and Holzer 2001 ; Page and
Malinowski 2004 ). Some suggest that interest in
performance measures among elected offi cials or citi-
zen involvement in the development and even
the collection of performance measures can be espe-
cially important or helpful ( Ho
and Coates 2004 ). Others con-
tend that performance measure-
ment is likely to have an
infl uence on important manage-
rial and policy decisions only
when steps are intentionally
taken to integrate measures into
key management systems or
decision processes — for example,
departmental objectives, work
plans, budget proposals and
decisions, and strategic planning
( Poister and Streib 1999; Clay
and Bass 2002 ).
Each of these explanations is plausible. Perhaps several
others, not listed here, are as well. To pass beyond mere
conjecture, however, a possible explanation needs to be
tested among multiple governments, ideally in a con-
trolled or semicontrolled setting in which comparisons
can be made and claims can be confi rmed. For this
study, we examine the characteristics and patterns of
performance measurement use among 15 cities
participating in the North Carolina Benchmarking
Project. Th rough their experience, we explore several
factors that appear to distinguish municipalities that
present clear evidence of the use of performance mea-
sures in the making of important decisions from others
that do not.
Implementation or actual use of performance
measurement has been defi ned by De Lancer Julnes
and Holzer to include “the actual use . . . for strate-
gic planning, resource allocation, program manage-
ment, monitoring, evaluation, and reporting to
internal management, elected offi cials, and citizens
or the media” (2001, 695). In this study, we employ
a narrower defi nition of use. For our purposes,
actual use excludes simply reporting measures or
somewhat vaguely considering measures when moni-
toring operations. 4 For us, credible claims of actual
use of performance measures require evidence of
an impact on decisions at some level of the
organization.
North Carolina Benchmarking Project Prompted by the desire among local government
offi cials for better cost and performance data with
which to compare municipal services, the North
Carolina Benchmarking Project was established in
1995 by a set of seven municipalities and the Institute
of Government at the University of North Carolina.
Th is project is similar in principle and motive to many
other cooperative projects, but it is distinctive in at
least three ways. First, the organizers of this project
realized, more than organizers of most similar projects
have, that their undertaking would be complex, and
they resisted the temptation to compare all service
Behn counts eight purposes for performance measurement, but contends that one of the
eight, fostering improvement, is “the core purpose behind the
other seven.” Th ose other seven—to evaluate, control, budget, motivate, promote,
celebrate, and learn—are means to the desired end and core
purpose: to improve.
306 Public Administration Review • March | April 2008
functions. Instead, they started small and have only
gradually expanded to compare more than the original
seven functions targeted at the outset. Second, the
project has focused meticulously on cost accounting
issues and the uniform application of cost accounting
rules across participating municipalities. As a result,
project participants exhibit a greater than typical
degree of trust in effi ciency measures, typically unit
costs, developed through this project ( Ammons, Coe,
and Lombardo 2001 ). Th ird, the project has survived
for more than a decade — and only a few undertakings
of this sort can make that claim. Th e project’s
continuation is testimony to the project’s value as
perceived by the participating governments. By 2005,
the North Carolina project had grown to include 15
cities and towns (herein referred to simply as cities)
ranging in population from 24,357 to 599,771 resi-
dents. 5 Th e median population in 2005 was 144,333.
In what ways is the project valuable to participating
cities? Participants report a variety of benefi ts, both
tangible and intangible. Among the intangibles cited
are the importance of being among a group of cities
engaged in something regarded as a progressive man-
agement initiative, increased awareness of the practices
of other governments, and the project’s stimulating
eff ect in encouraging offi cials to consider service
delivery options and to make data-driven decisions.
Other reported benefi ts are more tangible and include
improved performance measurement and reporting,
handy access to better data for those instances when
the governing body or chief executive requests
comparisons, the ability to use project data in reports
and special studies, and improved service quality and
effi ciency. Perhaps the greatest test for a comparative
performance measurement project, as well as for per-
formance measurement in general, is whether the
performance data are being used to infl uence opera-
tions. A few such examples appeared early in the proj-
ect’s history. Many more have emerged in recent years.
Research Inquiry and Methodology Judging from the remarks of local government observers
who report minimal use elsewhere, the record of
performance data use by participants in the North
Carolina project seems reasonably good and probably
surpasses that of many other local governments. If
cities participating in the project make greater use of
performance measures, why is this so? And why do
some of the participants in the project use the data to
infl uence operations more than other participants do?
In an attempt to answer these questions, the authors
queried project offi cials in the 15 cities participating
in the North Carolina Benchmarking Project in 2005
regarding their experiences and the uses being made of
project data. Unlike a random sample of cities, where
claims of performance measurement use might be
diffi cult to confi rm, the participation of these cities in
a coordinated project made confi rmation of data use
claims relatively easy. Offi cials in the 15 cities were
queried by survey during the spring of 2005 and
subsequently by on-site interviews, followed in some
cases by telephone calls and e-mail correspondence for
clarifi cation and further details. Th e survey question-
naire inquired about broad applications of performance
measures (e.g., communication with elected offi cials
and citizens, uses in support of long-range planning,
use of measures in the budget process), preferences
among measures and analytic techniques (e.g., staff
reliance on outcome, effi ciency, or output measures
and the methods used to analyze the measures), and
documented examples of performance data being
used to alter performance to reduce costs or improve
service quality. Th e responses and supporting material
revealed extensive use in some cities, showed less use
in others, and suggested possible factors infl uencing the
diff erence.
Th e approach taken in this study has advantages over
the two more common methods of performance
measurement research: the single-city case study and
the multicity survey, usually without required docu-
mentation or follow-up to confi rm respondent claims.
Th e former typically lacks the breadth supplied by
a multicity study. Th e latter, usually in the form of
fi xed-response mail survey, often produces information
of questionable reliability and relevance to performance
measurement practice and has been criticized as
“methodologically inappropriate” ( Frank and D’Souza
2004, 704 ). Without the requirement of documenta-
tion or the promise of follow-up, many local offi cials
responding to such surveys are tempted to overstate
their organization’s adoption and use of management
techniques deemed to be progressive, such as perfor-
mance measurement ( Wang 1997 ). More intensive
and thorough review on a case-by-case basis provides
greater assurance of an accurate refl ection of conditions,
as well as an opportunity to verify claims of performance
measurement uses beyond reporting. Th is study’s set
of mini-case studies — less intensive individually than
a full-scale case study but much more intensive than a
simple survey — has the advantages of modest breadth
as well as relative depth and detail. Th is approach
provided investigators the opportunity to confi rm the
assertions of municipal offi cials.
Using Performance Data for Service Improvement Th e fi rst instance of major impact from the use of
data occurred early in the North Carolina project’s
history, when offi cials of one of the participating cities
examined the effi ciency measures for residential refuse
collection in other cities and found their own measures
to be far out of line. Th e measures indicated high unit
costs and low worker productivity. After fi rst challenging
but eventually acknowledging the accuracy of their
counterparts’ fi gures, offi cials in this city realized that
The Use of Performance Data to Improve Municipal Services 307
the measures revealed the underutilization of labor
and equipment. Because a large section of this com-
munity was served by a private hauler whose contract
would soon expire, the city was able to discontinue
private refuse collection and extend its own operation
into that area without adding equipment or labor. Th e
annual savings totaled almost $400,000 ( Jones 1997 ).
Another city used data from the benchmarking proj-
ect to avoid a price hike from its residential refuse
collection contractor. Th e contractor had initially
insisted on a 10 percent increase in its new contract;
however, the city used project data to argue convincingly
that the contractor’s effi ciency was low and its record
of complaints was high compared to the residential
refuse performance of other project participants. Th e
contractor backed off its price hike. Still another partici-
pating city, using data from the benchmarking project
to analyze service delivery options for refuse collection,
switched to automated equipment and one-person
crews. Th at city reduced its cost per ton for refuse
collection by 30 percent between 1996 and 2004.
One of the participating cities was persuaded by project
data to introduce changes in its recycling program that
increased its waste diversion rate from 14 percent to
24 percent over a fi ve-year period, thereby extending
the life of its landfi ll. Another, alarmed by recycling
ineffi ciencies relative to its counterparts, turned to
privatization and reduced the cost per ton of recyclables
collected by 24 percent, yielding a savings of approxi-
mately $75,000 per year (Ammons 2000). By 2004,
the savings relative to the base year had grown from
24 percent to 58 percent per ton.
Project data prompted other analyses involving diff erent
departments and services in various cities. Fire service
analysis in one case revealed underutilization of staff
resources and led to the expansion of operations into
emergency medical services. Relying on data from the
project, a police study in one city revealed a level of
staffi ng that was low relative to its counterparts and
insuffi cient to meet the department’s objectives re-
garding proactive patrols. Th is prompted the hiring of
33 new offi cers. Another study led to the establish-
ment of a telephone response unit to defl ect some of
the burden placed on police offi cers, as documented
by project data. Analyses in emergency communica-
tions and fl eet maintenance in other cities revealed
instances of overstaffi ng relative to actual service
demand and led to staff reductions in these functions.
Several cities used project data to help establish
performance targets in various operations.
What factors have contributed to the use of perfor-
mance data to improve operations in these cities,
when observers so often bemoan the failure of local
governments to use performance measures for any-
thing more than performance reporting? Th e evidence
from the North Carolina project is hardly conclusive,
given the small set of cities and our reliance on self-
reporting for some of the data. Nevertheless, the ex-
tent to which respondents provided facts and fi gures
to substantiate their claims convinces us that several of
the participating governments have indeed used per-
formance data to improve service delivery. Coupled
with information about performance measurement
and performance management practices in these cities,
the patterns of data use lead us to suggest three factors
that are especially infl uential: the collection of and
reliance on higher-order measures — that is, outcome
measures (eff ectiveness) and especially measures of
effi ciency — rather than simply output measures
(workload); the willingness of offi cials to embrace
comparison with other governments or service
producers; and the incorporation of performance
measures into key management systems.
Collection of and Reliance on Higher-Order Measures For more than half a century, local governments have
been encouraged to measure and report their perfor-
mance ( Ridley and Simon 1943 ). Th rough the years,
most of the city and county governments that heeded
this advice gravitated toward the collection and
tabulation of simple workload measures, now often
called output measures, the most rudimentary type
of performance measures. Th ese measures recorded
only the number of units of service produced — for
example, applications processed, meters read, arrests
made, or tons of asphalt laid. Workload measures
had the advantage of simplicity: Th ey were easy to
count and easy to report. If an audience or reader
could be impressed by the volume of activity under-
taken by a department or program, these measures
could serve that purpose. Workload measures answer
the easiest question: How many? However, they are ill
suited for answering more managerially challenging
questions: How effi ciently? How eff ectively? Of
what quality?
Local government offi cials who engaged in perfor-
mance measurement strictly to satisfy their obligation
for accountability could do so, at least in a narrow
sense, with the least expense and bother by focusing
on workload measures. Raw counts of governmental
activity would produce big, impressive numbers and
would demonstrate, perhaps, that departments and
employees were busy. Because they were easy to count
and compile, the collecting of workload measures
would impose minimal disruption and expense on
operating departments. Nevertheless, some operating
offi cials grumbled about devoting any time and
resources to the collection of these measures, for they
saw little use being made of them. More than a few
questioned whether their investment in performance
measurement, restricted entirely to workload mea-
sures, produced any operating benefi ts at all.
308 Public Administration Review • March | April 2008
As noted at the beginning of this article, the value of
performance measurement can be divided into two
broad categories. First, it supports accountability —
specifi cally, performance reporting — and second,
service improvement. Perhaps it is axiomatic that
performance measurement systems designed strictly
for the former (i.e., performance reporting), especially
when a premium is placed on ease of data collection,
are unlikely to yield much of the
latter. Systems intended solely to
assure elected offi cials, citizens,
and the media that the govern-
ment is busily engaged in a broad
array of high-volume activities
can be designed to achieve this
aim while imposing minimal
disruption and expense, if these
systems focus only on workload
measures. Unfortunately, such a
system produces feedback having
very little managerial or policy
value to operating offi cials or
government executives beyond merely documenting
whether demand for a service is up, down, or rela-
tively stable. Knowing that 45 citizens were enrolled
in the art class at the civic center, that the library had
32,000 visitors, that the water department repaired
600 meters, or that the police department made 200
arrests probably inspires few managers, supervisors,
and employees to consider strategies to improve ser-
vices. Raw workload counts simply do not inspire
much managerial thinking.
In contrast, measures focusing on service quality,
eff ectiveness, or effi ciency can cause offi cials and
employees to rethink service delivery strategies. For
instance, measures revealing that persons signing up
for a class at the civic center rarely re-enroll in an-
other, that the local library’s circulation per capita is
among the lowest in the region, that the cost per
repair is almost as much as the price of a new meter,
or that the local home burglary rate has reached an
historic high are measures of performance that are
much more likely to prompt the consideration of
alternate strategies to achieve better results. Unlike
workload measures, these measures of effi ciency and
eff ectiveness inspire managers, supervisors, and front-
line employees to diagnose the problem, if one exists,
and to devise strategies to correct it. In short, they
inspire managerial thinking.
Performance measurement systems that rely over-
whelmingly on workload measures tend to have been
designed only to satisfy a narrow view of accountability
and to do so at minimal cost in terms of resources and
disruption. Th ese systems either were not designed for
service improvement or, if service improvement was
their purpose, were poorly designed to achieve that
end. To charge them with failing to inspire performance
improvement — although true — is perhaps an excessively
harsh indictment of the offi cials who put these systems
in place, for it misconstrues the original purpose of
many of these most rudimentary attempts at perfor-
mance measurement and reporting.
Over the past few decades, the cities and counties that
are considered leaders in local government perfor-
mance measurement have supple-
mented their workload measures
with measures of effi ciency and
eff ectiveness. Th ese governments
have invested in systems designed
for accountability and service
improvement ( Halachmi 2002 )
and therefore are justifi ed in
expecting a higher return on
their investment in a more ad-
vanced system of performance
measurement. Good measures of
effi ciency and eff ectiveness are
more likely than output measures
to inspire managerial thinking about service
improvement.
Participants in a coordinated performance measurement
project, such as that in North Carolina, confront a
variety of challenges to achieving data comparability,
but they also enjoy some advantages over individual
cities or counties tackling performance measurement
alone. Project administrators and fellow participants
expose these governments to higher-order measures of
effi ciency and eff ectiveness and guide them away from
reliance on workload measures. Th ey demonstrate to
one another a variety of uses for the performance data
they collect. As a group, the city offi cials engaged in
the North Carolina project had little diffi culty respond-
ing to this study’s inquiry, easily rattling off many
examples of performance measurement’s infl uence on
local managerial recommendations and decisions. Th e
availability of higher-order measures helped make
performance measurement a more relevant management
tool in these cities than it appears to be in local govern-
ments in general, where many systems continue to
rely overwhelmingly on workload measures.
Th e importance of higher-order measures is amplifi ed
by a careful review of key distinctions among
participants in the North Carolina project, including
respondents’ comments about where they focus
their attention among the measures collected and
how they use performance data. Th e project coordi-
nators in some of the participating cities declared
that their organization focuses its attention on one
or both of the higher-order measures (effi ciency and
eff ectiveness); these offi cials did not even mention
workload measures. By and large, these were the
cities that accounted for most of the examples of
application of performance measurement for service
Over the past few decades, the cities and counties that are considered leaders in local government performance
measurement have supplemented their workload
measures with measures of effi ciency and eff ectiveness.
The Use of Performance Data to Improve Municipal Services 309
improvement. Th eir offi cials—
the ones most often and most
intensively engaged in the ap-
plication of performance mea-
sures in key management
systems and major management
decisions—also appeared to be
the ones who most fully grasped
the value of good effi ciency and
eff ectiveness measures in these
systems and decisions and who
most fully recognized the lim-
ited value of workload mea-
sures. In contrast, coordinators
who said that their cities rely on
all three types of measures, who
said that they rely on workload
and perhaps another type, or
who were unable to say which
types are most used tended to
represent cities with average or
less than average evidence of the
actual application of perfor-
mance measurement for service improvement. Th eir
inability or unwillingness to discount the value of
workload measures perhaps betrayed their limited
attempts to apply performance measures in major
management systems and decisions.
Effi ciency Measures in Particular Ideally, measures of effi ciency report with precision
the relationship between production outputs and the
resources consumed to produce these outputs (see,
e.g., Coplin and Dwyer 2000 ). Resources may be de-
picted as dollars or as some other representation of a
major resource element — for example, $8 per applica-
tion processed; 150 applications processed per $1,000;
2.2 applications processed per staff hour; 4,400
applications processed per full-time equivalent (FTE)
administrative clerk. Each of these examples relates
outputs to the dollars or human energy required to
produce them. Variations that also address effi ciency
include measures of utilization depicting the extent to
which equipment, facilities, and personnel are fully
utilized, and measures that gauge only roughly the
effi ciency of production processes (e.g., turnaround
time, average daily backlog, percentage completed
on schedule).
Th e pursuit of greater effi ciency has a prominent place
in the history of American government and public
administration in the 20th century, beginning with
the “cult of effi ciency” and extending to the current
insistence on accountability for the productive use of
resources ( Comptroller General 1988 ; GASB 1994;
Haber 1964; Hatry et al. 1990; Mosher 1968; Schachter
1989; Schiesl 1977 ). Typically, candidates for elective
offi ce promise to eliminate waste and administrators
at all levels of government swear allegiance to the
principles of effi ciency. In reality,
however, relatively few local
governments are particularly
adept at measuring their effi -
ciency with much precision, and
those that are have been accorded
something akin to celebrity status
by counterparts and admirers —
for example, the cities of Sunny-
vale, Indianapolis, Charlotte, and
Phoenix. Aggressive assaults on
ineffi ciency have less often been
prompted by precise measure-
ment and the desire to squeeze
another dime out of unit cost or
another half hour out of process-
ing time than by the more obvi-
ous alarms of idle employees in
full public view or budgets rising
far beyond historic levels while
vendors claim that they can do
the work more cheaply.
Privatization and managed competition, the celebrated
managing for results tactic in which municipal depart-
ments must compete with private companies or other
producers for the opportunity to deliver services, have
exposed vulnerabilities in many local government
operations that perhaps have arisen, in part, because
of the inadequate state of effi ciency measurement in
these governments. Unmeasured, untracked, and
therefore often undetected, small ineffi ciencies can
become large over a span of years, and eventually,
cost-saving alternatives for these operations become
understandably attractive.
Managed competition allows decision makers to skip
past many of the intricacies and complexities of measur-
ing effi ciency at the various stages of the production
process — stages and measures that should not be skipped
if one is truly managing performance. All that offi cials
need in order to make their managed competition
decision are a few quality-of-service standards or
measures and the bottom-line costs for the various
options. Managed competition is hardly a success
story for effi ciency measurement; instead, it signals a
surrender to the reality that many local governments
have not measured or managed their effi ciency very
well and now fi nd themselves vulnerable if offi cials are
ready to test the bottom line for selected operations.
Effi ciency measurement is not easy, even if the
concept seems simple. A measure that relates outputs
to resources with precision requires the accurate
measurement of outputs and inputs. Th e problem
for most governments lies primarily in accounting
for inputs. Th e cost accounting systems in many
local governments, if they exist at all, fail to capture
total costs. Perhaps they overlook overhead or other
Typically, candidates for elective offi ce promise to eliminate
waste and administrators at all levels of government swear
allegiance to the principles of effi ciency. In reality, however,
relatively few local governments are particularly adept at
measuring their effi ciency with much precision, and those that
are have been accorded something akin to celebrity
status by counterparts and admirers—for example,
the cities of Sunnyvale, Indianapolis, Charlotte,
and Phoenix.
310 Public Administration Review • March | April 2008
indirect costs, ignore the cost of employee benefi ts (at
least insofar as a particular program’s costs are con-
cerned), or fail to include annualized capital expenses.
In such instances, if unit costs are calculated at all,
they understate actual costs and mask ineffi ciency.
Some local governments desiring measures of
effi ciency cope with inadequate cost accounting
systems by using staff hours, labor hours, or FTE
positions to refl ect resources rather than dollars. Th is
strategy dodges many cost accounting issues within
their own system and has the additional advantage of
permitting effi ciency comparisons with other govern-
ments without worrying about diff erences in cost
accounting rules from one government to another.
Even this measure of effi ciency becomes complex,
however, when the time of a given employee must be
divided among multiple duties and diff erent outputs.
While time-logging systems introduce complications
that many operations resist, estimation techniques
introduce imprecisions that can reduce the value of
the measure as a diagnostic tool and as a reliable guide
for performance management eff orts.
In the face of these complexities, too many local
governments resort to reporting “FTEs per 1,000
population” or “cost per capita” for services overall or
for the services of a particular department. Th ese are
extremely crude measures of effi ciency, if they can be
called effi ciency measures at all. Comparisons of FTEs
per 1,000 population are favorites of local governments
that contract out one or more major functions; with
fewer of their own employees, they look good in such
comparisons, regardless of whether the privatization
strategy improves services or saves money. Costs per
capita for services overall are typically calculated by
dividing the total budget by the current population
and compared with similar fi gures for neighboring
jurisdictions or counterparts more broadly. Th ese
comparisons usually ignore diff erences in the quality
and array of services provided by the listed govern-
ments. A city government that has no responsibility
for parks or fi re services because these are handled by
a county government or special district will appear
more effi cient in a total cost per capita comparison
than its full-service counterparts that have responsibil-
ity for these costly functions. Per capita cost compari-
sons on a function-by-function basis reduce this
problem but often are plagued by cost accounting
variations from city to city.
For governments wishing to possess good effi ciency
measures and desiring to compare their effi ciency to
others, there are advantages in affi liating with a coop-
erative project that doggedly focuses on issues of cost
accounting. Most unaffi liated cities have to grapple on
their own with the problems noted in preceding para-
graphs. Some have overcome these problems and have
established good effi ciency measures that they can use
not only to track changes in their own effi ciency from
year to year but also to compare with others, although
with caution. Most, however, do not overcome the
problems noted here. Because of the inadequacies of
effi ciency measurement and lack of uniformity in cost
accounting rules, most cities and counties wishing to
compare their services with other jurisdictions are well
advised to focus primarily on measures of eff ectiveness
and quality, where cost accounting and the diff erentia-
tion of multiple duties are not at issue, and only
secondarily on measures of effi ciency.
Participants in the North Carolina project tell a
diff erent story. In this project, which focuses a large
portion of its attention on cost accounting rules and
uniformity in reporting, participants claim to rely on
effi ciency measures as heavily or in some cases more
heavily than on other categories of measures. Th e
project has produced effi ciency measures that partici-
pants consider reliable. Accordingly, project partici-
pants are less apt to ignore the messages they receive
from these measures. Because they have expended so
much eff ort on identifying costs precisely, when their
effi ciency measures suggest they are ineffi cient, they
are unlikely to dismiss the warning. Instead, they are
likely to focus on fi nding ways to correct the problem.
Th e broad array of performance management initiatives
reported in table 1 refl ects this tendency. Participating
cities are arrayed from left to right roughly according
to the level and signifi cance of their use of project data
to infl uence operations.
Among participants, some cities emphasize reliance on
effi ciency measures more than others do. Claims of
reliance on effi ciency measures appear to be necessary
but insuffi cient as predictors of extensive use of perfor-
mance measurement data. Some that claimed to use
effi ciency measures as much or more than workload or
eff ectiveness measures were not among the project
leaders in performance management applications;
however, others making this claim were among the
leaders. Participants that did not indicate use of
effi ciency measures tended not to be among the
performance management leaders.
Comparison with Others Local governments in general exhibit diff erent levels of
enthusiasm for comparing their own performance
statistics with the statistics of others. Some eschew
interjurisdictional comparisons or engage in them only
reluctantly; some are more receptive, but only if the
comparisons are carefully controlled; and others appear
to embrace comparisons wholeheartedly. For instance,
the city of Portland, Oregon, and others voluntarily
publishing Service Eff orts and Accomplishments
Reports at the urging of the Governmental Accounting
Standards Board have featured performance comparisons
prominently ( Portland City Auditor 2003 ). Th e
growth of the performance comparison project of the
The Use of Performance Data to Improve Municipal Services 311
International City Management Association, which
included 87 cities and counties in 2004 and more than
200 by 2007, is further evidence of an enthusiasm for
comparison. 6 Representatives of each of the three
groups — reluctant comparers, willing but cautious
comparers, and enthusiastic comparers — are present
among the 15 municipalities participating in the
North Carolina project.
Some local governments engage in performance mea-
surement but insist that it is not for the purpose of
interjurisdictional comparison. Offi cials of these
governments, including one or two in the North Caro-
lina project, contend that they are more interested in
reviewing their own year-to-year performance than in
comparing performance with others. While comparison
with one’s own performance at earlier periods of time
is important, reluctance to embrace external compari-
son is odd for a participant in a project designed primar-
ily for that purpose and may reveal an underlying
distrust of performance measurement, anxiety about
the numbers being produced and what they will sug-
gest about relative standing, or a lack of confi dence in
the organization’s ability to improve performance.
Representatives of one city (city L) have been outspoken
from the start about their greater interest in year-to-year
comparisons of their own performance data than in
external comparisons, even if their offi cial response to
this study’s inquiry indicated a willingness to compare
with cities of similar size. Th is city’s reticence about
comparison with other local governments appears to
extend also to its use of data for performance manage-
ment. Th e concerns that inhibit the former apparently
also inhibit the latter. Th ese are the reluctant
comparers.
A second group — the willing but cautious comparers —
includes cities that are more open to external
comparisons but strongly prefer comparisons only
to cities of similar size, perhaps only including a
select set of cities generally considered to be of a like
nature by community leaders or citizens in general.
Some offi cials are especially restrictive in their notions
regarding suitable comparisons, preferring that the
cities not only be similar in size but also similar in
other demographic characteristics and in mode of
service delivery for whatever function is being
compared.
Despite their preference for limiting comparisons by
size, general similarity, or even more restrictive
grounds, offi cials in this second category clearly are
more open to external comparison than those in the
fi rst category who would prefer to reject it altogether.
Nevertheless, even these offi cials reveal a degree of
caution that perhaps suggests a tendency to overesti-
mate the importance of economies of scale (hence
their reluctance to be compared to larger cities), a
sense of anxiety over the use of performance compari-
son as a management report card rather than a search
for best practices, or a more modest case of the
distrust of performance measurement and lack of
confi dence in organizational response attributed
to offi cials who prefer not to engage in external
comparisons at all.
Concern that service demands and the services
themselves are diff erent in fundamental ways in
large and small cities, and that economies of scale
will favor larger communities, fuels the reluctance
of many offi cials to engage in comparison across
population ranges. While the challenges of service
delivery and expectations of service recipients diff er
from community to community, the eff ects of scale
economies are less clear than many who reject com-
parison across population ranges assume. Studies of
economies of scale for local government services
report diff erent economy-of-scale rates and ceilings
across various municipal functions and are some-
times contradictory in their fi ndings ( Ahlbrandt
1973; Boyne 1995; DeBoer 1992 ; Deller, Chicoine,
and Walzer 1988 ; Duncombe and Yinger 1993;
Fox 1980; Gyimah-Brempong 1987; Hirsch 1964 ,
1965, 1968; Kitchen 1976; Newton 1982; Ostrom,
Bish, and Ostrom 1988; Savas 1977a , 1977b;
Travers, Jones, and Burnham 1993; Walzer 1972 ).
Nevertheless, most participants in the North Caro-
lina project prefer comparisons with cities of similar
size despite ambiguous evidence of population-
related eff ects on service quality or unit costs within
the project data. Th eir preference for comparison
only with cities of similar size, even when effi ciency
measures are standardized as unit costs, reveals a
latent belief in economies of scale stronger than
the evidence of the existence and impact of such
economies supports.
Th e desire to carefully control the comparison, not
only by population but also by other factors to ensure
similarity among the comparison group, suggests a
sense of anxiety among offi cials over the possibility
that the comparison will be used as a management
report card — that is, as a gauge for assessing how
well or how poorly department heads and other
managers are doing their jobs. Unfortunately, this
anxiety can completely displace the search for best
practices and produce a benchmarking design that
limits the likelihood of breakthrough discoveries. Two
characteristics of this group of offi cials hint at their
concern that performance comparisons will be used as
a management report card. First is their insistence on
removing the population or economy-of-scale factor
from the equation, even if scale economies are weak or
nonexistent for a given function, rather than simply
controlling for these eff ects. Th is suggests a preoccu-
pation with having a “level playing fi eld.” When
pressed, few local government offi cials will contend
that all the best ideas for service delivery reside only in
312 Public Administration Review • March | April 2008
Table 1 Reported Uses of Performance Data by Cities Participating in the North Carolina Benchmarking Project
City A City B City C City D City E
Claimed uses of project data, beyond reporting establishing performance
targets � � � � �
contracting decision/mgmt � � � � program evaluation � � � � � budget proposal/review � � � other (1) � � � Types of measures used workload (output) � � � effi ciency � � � � � effectiveness (outcome) � � � � Prefers comparison to
cities of similar size? Unrestricted (average, best,
worst, all) � � Prefers comparison
to project participant average and selected others
�
Reported applications of project data
Used to negotiate price & establish perf stds for refuse contract; to project service costs for annexation; to review staff/equipment requests; as gauge for redesign of service routes and monitoring perf; to monitor community policing perf and deployment results; infl uenced emergency comm work plans, leading to improved perf; infl uenced staffi ng decisions and development of work order system in asphalt maint; incorporated into fi re dept goals and objectives, perf appraisals, analysis of station locations, and analysis for fi re insp; used for analysis of fl eet maint., identifying opportunity for staff reduction and the need for revised vehicle replacement schedule; prompted review of HRM processes, goals, staffi ng, and employee benefi ts.
Data supported move to automated refuse trucks; used to monitor refuse collection effi ciency and effectiveness, and waste diversion rate; to evaluate requests for additional police personnel; low ratio of calls per telecommunicator prompted analysis of emerg comm.; to evaluate appropriate use of contractors in asphalt maint.; to evaluate fl eet maint. operation, vehicle replacement policy, and set perf targets for mechanics; to consider comparative employee turnover rates in compen- sation deliberations.
Project data used to identify opportunities for more effi cient deployment of refuse collection equipment and crews, yielding substantial budgetary savings; to assess the costs and benefi ts of backyard vs. curbside collection (leading to the introduction of voluntary curbside program).
Project data used to compare costs and workload in fi re services, especially fi re inspections.
Data confi rmed benefi ts of automated refuse collection; data used to evaluate contract costs; to analyze effects of service delivery options on waste diversion rates; to evaluate use of seasonal vs. permanent staffi ng; to evaluate perf and set work levels in police/emergency comm; to analyze equip options for asphalt maint, improving effi ciency; data analysis led to fi re dept taking role in EMS; infl uenced fl eet maint performance targets.
(1) “Other” uses noted by respondents included use of the project’s measures in annexation studies and as a reference source for responding to manager and council requests.
cities of their size, and none would concede that larger
municipalities are always more effi cient than medium-
sized or smaller ones. By insisting that their city be
compared only with similarly sized municipalities,
they willingly sacrifi ce the possibility of learning a
valuable lesson from a larger city or a smaller city to
the belief that comparison of like cities will be a fairer
comparison. Second, the preference of some that
comparison units have the same mode of operation
for the function being examined similarly emphasizes
the importance of a level playing fi eld. If, in fact,
the comparison will be used simply to judge the per-
formance of managers, then establishing a fair basis
of comparison is indeed important. However, if the
purpose is to fi nd new ideas for improving operations,
then omitting all but those operating in a similar
fashion defeats this purpose.
Project participants in this second category — open
mostly to comparison with “like” cities — occupied
the broad middle range of participating municipalities.
Th ey were large in number and varied in their perfor-
mance management activities, including some cities
that were among the project’s leaders and others that
The Use of Performance Data to Improve Municipal Services 313
City F City G City H City I City J City K City L City M City N City O
� � � �
� � � � � � � � �
� � � � � � � � � � � � � � � � � � � �� � � � Ultimately
restricted to like cities
Ultimately restricted to like cities
Depts prefer not to compare with others
Project data led to consideration of curbside collection and review of equipment type and crew confi guration for recycling services; used in evaluating police deployment strategies; in assessing supervisory staff size in emergency communications (staff increased); in workforce planning for fi re insp; in monitoring fl eet maint performance.
Project data used to assess police staffi ng & deployment; to adjust fi re dept work plan; to focus improvement efforts and work planning in building inspections.
Project data prompted shift from rear loaders for refuse collection to side loaders and smaller crews; used to assess needs for support staff in police services.
None Project data used to assess pros/cons of automated refuse collection; to push recycling vendor for improved performance reporting; to review asphalt maint strategies.
Data used to assess staffi ng & equipment needs in res. refuse & leaf/litter collection, including automation options; staffi ng needs in police/fi re svcs and building inspection; identifi ed and remedied inadequacies in perf info for emerg comm and asphalt maint; analysis of fl eet services.
Project data used to assess conversion from backyard to curbside collection of residential refuse; provided impetus to analyze emerg commun- ications.
Project data used to assess funding level for asphalt maint.; comparative stats for fi re service prompted scrutiny.
Project data used in refuse collection contract negotiation; to review asphalt maint costs; to analyze HRM centralization.
None
engaged in only a few data-driven management
initiatives.
A third category, occupied consistently by only one
project participant (city A) and intermittently by
another (city C), includes local governments that
embrace comparisons even when the initial results of
these comparisons reveal their own performance to be
disappointing. Th ese are the enthusiastic comparers.
For them, the comparisons are the fi rst step in a series
of steps that lead to performance improvement. Th e
fi rst step provides the impetus for the second and the
third. Th ese cities are more likely than others to use
performance measures to improve operations. Th eir
list of management initiatives tended to be longer or
more signifi cant in terms of documented service
improvement or magnitude of budgetary impact.
Incorporating Performance Measurement into Key Management Systems Performance measurement has long been promoted
as a method of achieving greater accountability in
local government. Th is point seems indisputable,
but some offi cials have defi ned accountability more
314 Public Administration Review • March | April 2008
narrowly than have others. For offi cials subscribing
to the narrowest defi nition, accountability means
performance reporting, plain and simple. Th ey
believe that an accountable city or county govern-
ment will keep the governing body, media, and
citizens informed about the government’s fi nancial
condition and the performance of its major func-
tions. Th ese governments often report performance
measures in their budget documents. Some produce
separate performance reports or post performance
measures on their Web site. Th ose perceiving
accountability most narrowly may be inclined to
view performance measurement as a necessary chore
that must be done to fulfi ll their accountability
obligation. In this view, expenditures of dollars,
time, and energy to collect and report performance
measures are a cost of doing business rather than an
investment in service improvement, and as such,
this cost should be kept at a minimal level, if pos-
sible. Accordingly, many of these cities and counties
load up their performance reports with raw counts
of workload (outputs). After all, these are the
simplest and cheapest measures to collect and
tabulate — and perhaps the elected offi cials and
citizens will be impressed by the number of transac-
tions being processed or the tons of garbage being
collected. Th e higher-order measures of effi ciency
and eff ectiveness are more diffi cult to compile
and often are not attempted by offi cials taking a
minimalist view of accountability.
A broader view of accountability includes the obliga-
tion for basic performance reporting but extends
beyond the raw workload counts into dimensions of
service effi ciency, quality, and eff ectiveness. Account-
able offi cials, in this view, are responsible stewards of
the government’s resources who understand both
their obligation to provide services that balance the
community’s desires for quality and effi ciency and
their obligation to produce evidence of their perfor-
mance on this score. In order to conscientiously man-
age their operations, offi cials taking this broader view
must be able to assure themselves and others that
they are achieving reasonable levels of effi ciency and
service quality. For this, they must have reliable
measures of effi ciency and eff ectiveness (outcomes)
that will either alert them to problems and prompt
the development of new management strategies or
reassure them that they are meeting their performance
targets.
Offi cials taking the narrow view of accountability
are less likely to venture beyond workload measures
and are unlikely to try to incorporate performance
measures into key management systems. For them,
it seems rational and prudent to collect only the
simplest measures and to divert as few resources as
possible from service delivery to the measurement
of performance. Given their narrow view of account-
ability and the minimal value of raw workload counts
for management or policy decisions, they are unlikely
to use performance measures meaningfully in strategic
planning or management systems, performance con-
tracts, departmental or individual work plans, perfor-
mance targets, performance audits, program
evaluations, service improvement strategies, cost –
benefi t analyses, annexation and other special studies,
or budget proposals. Th ese uses are much more likely
to be found in local governments where offi cials take
the broader view of accountability and where perfor-
mance measurement is considered an indispensable
ingredient in performance management. In such gov-
ernments, performance measurement is a tool that
provides reassurance to the manager or supervisor
when performance is on target and sounds an alarm
when performance falls short of expectations, signal-
ing the need for focused attention and perhaps a new
strategy and helping the organization fulfi ll its obliga-
tion for conscientious management that delivers qual-
ity services in an effi cient manner.
Participating municipalities in the North Carolina
project were questioned about their use of project data
for four management purposes beyond reporting: estab-
lishing performance targets; contracting and managed
competition, including analysis of options as well as
contract design and management; program evaluation;
and budget proposals and review. Two of the cities
(cities A and B) reported all four uses. For instance, city
A, the city mentioned previously for having used
benchmarking project data to avoid a price hike from
its refuse collection contractor, clearly benefi ted from
having incorporated these data into its performance
management, contract monitoring, and budgeting
systems. We would assert that cities A and B are among
the three or four in this set that have most fully adopted
the broader defi nition of accountability. Not coinciden-
tally, these two cities also provide some of the most
extensive examples of the application of performance
data to improve operations.
Two other cities (cities D and G), recognized in
other venues for the sophistication of their manage-
ment systems and their use of performance data in
general, have incorporated less of the data from this
project into their systems and report fewer applica-
tions of the data from this project than do a few of
their counterparts. Nevertheless, their level of use
places them on the left-hand portion of table 1 . Two
other cities that report three of the four uses beyond
reporting (cities C and E) are also among the project
leaders in the tangible application of project data for
operations improvement.
Th e incorporation of performance data into manage-
ment systems is not a perfect predictor of the actual
use of performance measurement to adjust operational
processes or to improve the quality or effi ciency of
The Use of Performance Data to Improve Municipal Services 315
services. Nor is the failure to incorporate performance
data into key management systems an absolute guar-
antee that the organization will not use its measures
for service improvement. Some of the North Carolina
cities that have been slow to incorporate project data
into their management systems nevertheless have been
able to report benefi cial applications of project data.
However, even among the small set of cities engaged
in the North Carolina project, a positive relationship
between the incorporation of performance data in key
management systems and the application of these data
for service improvement is evident.
Conclusions As the collecting of performance measures by city
and county governments has become more common,
observers have increasingly noted with disappoint-
ment the meager use of these measures to improve
the quality or effi ciency of services. As researchers seek
explanations for the use or nonuse of performance
data in local government, they might look to the
experience of the cities participating in the North
Carolina Benchmarking Project for three possibilities.
Th e experience of 15 participating municipalities
suggests that the likelihood that performance data will
be used to infl uence operations is enhanced by the
collection of and reliance on higher-order measures,
especially effi ciency measures, rather than simply work-
load or output measures; the willingness of offi cials to
embrace comparison with other governments or service
producers; and the incorporation of performance
measures into key management systems.
Acknowledgments Th e authors gratefully acknowledge the assistance
of Dale J. Roenigk, director of the North Carolina
Benchmarking Project, in helping compile the infor-
mation for this article.
Notes 1. Although reviews of performance reporting docu-
ments have revealed the tendency of some local
offi cials to overstate their government’s measure-
ment status in surveys ( Ammons 1995; Hatry
1978; Usher and Cornia 1981 ), it is nevertheless
safe to conclude that the practice of collecting
basic measures — especially workload or output
indicators — is widespread.
2. Common failure to use performance measurement
for purposes beyond reporting is not confi ned to
state and local governments. A National Academy
of Public Administration panel examining early
federal eff orts to implement the Government
Performance and Results Act found “little evidence
in most plans that the performance information
would be used to improve program performance”
(NAPA 1994, 8).
3. Grizzle notes the common complaint “that deci-
sion makers seldom use performance information
to make decisions” (2002, 363). Berman writes
that many managers see performance measurement
as “a required management chore with few poten-
tial advantages” (2002, 349). Streib and Poister
detect only “a narrow range of benefi ts,” “few
substantial impacts,” and no signifi cant eff ects on
“bottom line issues” (1999, 119). Bouckaert and
Peters observe that the costs of performance
measurement are readily apparent, while
the “expected (or hoped for) benefi ts from
performance-based management” are “sometimes
invisible” (2002, 360). Poister notes that interest in
performance measurement waned in the 1980s
“because measures were increasingly perceived as
not making meaningful contributions to decision
making” and that lingering “skepticism remains
about both the feasibility and the utility of mea-
surement systems” (2003, 6, 272). Coplin, Merget,
and Bourdeaux contend that most government
agencies do not have systems in place that make
performance data “part of the decision-making
processes and have not made a serious commit-
ment to do so, whether they profess to or not”
(2002, 700). Weitzman, Silver, and Brazill write
that, despite the assumption that good perfor-
mance data will lead to improved decision making,
“the evidence to support the leap from better
information to better policy is not yet substanti-
ated” (2006, 397). Dubnick found “nothing in the
existing literature . . . that would provide a logical
(let alone a theoretical or empirical) link between
account giving and performance” (2005, 403).
Kelly reports, “We know a lot about how to con-
struct and report performance measures, but we
cannot say specifi cally why we go to all the trouble.
According to our best evidence, nothing much
changes as a result of adopting performance
measurement systems” (2002, 375).
4. Th ough we readily acknowledge that reporting
measures is an important use of performance mea-
surement for the purpose of accountability, the focus
of this study is the use of performance measures to
infl uence decisions and improve services. Simply
reporting measures does not necessarily refl ect
reliance on these measures for decisions. Similarly,
although we agree that performance measures should
be instrumental in the monitoring of operations,
vague assertions of that use are easily overstated and
therefore are dismissed in this study.
5. Th e 15 cities are Asheville, Cary, Charlotte,
Concord, Durham, Gastonia, Greensboro,
Hickory, High Point, Matthews, Raleigh, Salisbury,
Wilmington, Wilson, and Winston-Salem, North
Carolina. As a project participant, each city agrees
to commit administrative resources necessary to
compile its data in a timely manner and to pay an
annual fee to off set the costs borne by the univer-
sity in managing the project. Any North Carolina
municipality may join the project. For more
316 Public Administration Review • March | April 2008
information on this project, see http://www.sog.
unc.edu/programs/perfmeas .
6. See information about the International City
Management Association’s Center for Performance
Measurement at http://www.icma.org .
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