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Ad Subject: Aromatic Fragrant Spray for Men

Ad Problem: Many Men have a hard time deciding to buy since they do not know what the product is and how it smells. They want a unique smell

Product Characteristics:

· Authenticity

· Subtle strength

· Affordable price $40

· Guarantees freshness

· New attractive look

· Uniqueness with three flavors

· Does not leave any mark after use

· Sweet and attractive

Advertising Objectives: Let target market know this is a new, unique and affordable cologne.

Target Market: Men 18-70

Competition: Many perfumes ads are less qualified. Most of them leave marks and the scent fades few hours after apply.

Statement of benefit or appeal: You will be smart, passionate and confident.

Creative Theme: Freshness all-time!

Supportive Selling Points: Get value for your money.