English Researched Argument Assignment

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ENG102_MH_V5 | Writing Assignment 5: Researched Argument

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English Composition II

Researched Argument

2 October 2021

Regulate Facebook

Sometime in the second quarter of 2021, Facebook acquired its 2.89 billionth user. This means the religion of Facebook has

more devotees than Christianity, and the nation of Facebook has more citizens than the earth’s two most populous real

countries, China and India, combined.(1) Roger McNamee, an early Facebook investor turned Facebook critic, asserts that a

corporation of Facebook’s scale and influence is unprecedented since the Dutch East India Company (Tucker). Like that 17th

and 18th-century trading behemoth, Facebook has spawned and toppled political movements and transformed nations. Yet, the

platform operates with negligible oversight. Regulation, Facebook’s lobbyists have effectively argued, threatens the culture of

“permissionless innovation” to which it attributes its remarkable growth. Indeed, over the decade that saw Facebook become

the world’s most powerful social media platform, it and the other tech giants lobbied Washington with a relentless lethality that

killed even the limpest regulatory efforts at their first stirrings. Today, it is fair to state that Facebook and the other social media

networks enjoy regulatory freedom afforded to no other major contemporary industry. These conditions, while beneficial to

Facebook’s bottom line, have had disastrous consequences for humanity. Growing calls to regulate Facebook, voiced by

lawmakers on both ends of the political spectrum, must be heeded.(2) Facebook needs regulation because its continued

inability to prevent fake accounts and content abuse on its platform has caused political unrest, humanitarian catastrophe, and

violence against political and ethnic minorities so significantly that without regulation, Facebook will continue to destabilize

democracies and contribute to violence against society’s most vulnerable populations. (3)

Facebook has proven useful to autocrats seeking to unfairly influence elections and to suppress political opposition.(4)

Repeatedly, dishonest campaigns and regimes exploit Facebook’s inability to police fake accounts, its unwillingness to censor

fake news, and its content algorithms, which promote conversation-generating material without regard for its veracity, to amplify

propaganda.(5)This was true in the case of the Philippines, and its president Rodrigo Duterte, a leader linked with death squads

and extrajudicial assassinations (Lamb). In the 2016 election, fake accounts linked with Duterte’s campaign flooded Facebook

with oceans of spurious pro-Duterte content. Thanks to Facebook’s algorithms and non-existent fact-checking, Duterte’s

campaign snowballed on a momentum of amplified falsehoods. According to Laurie Etter, in Bloomberg, in the weeks preceding

the election, Duterte accounted for 64% of all Filipino conversation on the site, even though much of the conversations were

predicated on manifest lies, many originating from Duterte’s own campaign — one promulgated lie, that Pope Francis had

endorsed the candidate, achieved enough saturation to require a statement of denial from the Catholic Bishops of Philippines

(Etter). After using the platform to win the presidency, Duterte turned Facebook against opponents to his domestic agenda. His

online Facebook army spread lies about political rivals, while journalists who covered him unfavorably were targeted for

harassment. Accounts linked to the president, and reportedly funded by his government, attacked one reporter, Nobel recipient

Maria Ressa, with threats of rape and murder. At the height of the operation against her, Ressa reported receiving as many as

90 such messages per hour. (Etter). Duterte’s methods in the Philippines have served as a playbook for leaders in other parts

of the world. For example, Cambodian Prime Minister Hun Sen used Facebook similarly to quell domestic opposition, and the

Irish Times reports accusations of the leader buying fake accounts to boost support in the run up to the 2018 election (Hayden).

Also, in 2020, the Supreme Court of Brazil ordered Facebook to dismantle a disinformation network tied to the Bolsonero

administration (Stubbs and Menn).(6) Facebook claims real-time ignorance of these abuses and points out it stops them when

they are uncovered. (7)These claims are simply not credible. The Guardian reports that Facebook knew for eleven months

before acting that Honduran leader Juan Orlando Hernández was inflating, through fake accounts, the popularity of his posts

(Wong and Ernst). Indeed, in the run-up to the Filipino election, three Facebook officials travelled to the Philippines to teach the

Duterte campaign exactly how to best make use of its platform (Etter). Rather, these abuses persist because of what Roger

McNamee refers to as Facebook’s political imperative to align itself with power (Tucker.) We see this not only in Facebook’s

willingness to allow politicians to turn the platform into a disinformation machine but in the company’s complicity in censoring

oppositional content in autocracies like China, Russia, and Turkey (Isaac). In other words, if bad faith political leaders will not

weaponize the platform to distort reality, Facebook will do it for them. (8)

In addition to political crises, Facebook’s repeated failure to curtail hate speech and to police fake accounts has created

humanitarian catastrophes. (4) The platform defines seven types of attacks that fall under the hate speech rubric: calls for

exclusion, calls for violence, calls for segregation, degrading generalization, dismissing, cursing and slurs. Facebook’s

guidelines are clear and sensible enough, but the company inconsistently enforces its own rules.(5) A ProPublica investigation

of over 900 user-submitted examples found an enforcement pattern riddled with inconsistencies and astonishing lapses in

judgement. A user who reported a post showing a photograph of a dead body and the caption “the only good Muslim is a

fucking dead one” received the automated reply: “We looked over the photo, and though it doesn’t go against one of our

specific Community Standards, we understand that it may still be offensive to you and others.” According to the investigation,

over a dozen users reported an antisemitic page called “Jewish Ritual Murder” to no avail. In total, ProPublica presented forty-

nine posts to Facebook and asked the company to defend its judgements; the company acknowledged that its content

reviewers had made the wrong call on twenty-two of them. (Tobin et al.) The ProPublica study is damning, but only examined

English-speaking Facebook. Indeed, the company’s track record is even worse in the developing world. This is particularly so in

parts of the world where global languages, like English, Spanish, or Mandarin, are not used: Facebook’s hate-speech

algorithms only work with a few dominant languages (Perrigo). Elsewhere, hate speech policing is left entirely to users, and

Facebook’s erratic application of its own hate speech rules are further confounded by issues of translation. Worse than

Facebook’s inconsistency is its refusal to act on speech that is clearly leading to violence. Such was disastrously true in

Myanmar, where in 2017 the ruling military junta, running an operation very much like the one led by Rodrigo Duterte in the

Philippines, created a legion of fake accounts to inspire violence against the country’s Rohingya Muslim minority. Users posing

as fans of pop stars and actors spammed the platform with anti-Muslim content that Facebook permitted — despite the fact that

material overtly encouraged violence and that Facebook could see that many of the posts were originating from the military’s

operating headquarters (Mosur). The operation led to ethnic cleansing — rape, mass murder, and a campaign of mass arson.

Hundreds of thousands of Rohingya fled Myanmar to encampments in neighboring Bangladesh. Sadly, the Myanmar crisis is

not unprecedented. Facebook is implicated in inciting ethnic violence in, among other countries, Cameroon, Sudan, and India.

Nor is Facebook’s irresponsibility confined to fake accounts and harmful language; its live streaming safeguards could not

prevent Brenton Harrison Tarrant from broadcasting, in real time, the murder of fifty-one Muslims during the 2019 massacres at

two mosques in Christchurch, New Zealand. (6)Facebook’s response to these scandals is fairly predictable: the company will

acknowledge “falling short” or “failing to meet challenges” and change some bit of language in its hate speech definitions or a

new protocol to make reporting violations easier(7) –nothing like the sort of fundamental, systemic changes needed to fix these

problems. Only federal oversight will bring real solutions.(8)

Philippines and Myanmar serve as sobering examples of the sort of chaotic societies that America risks becoming if

Facebook is continued to allow American geopolitical rivals exploit and widen our domestic political divisions.(4)News networks

have made much hay over American intelligence’s consensus that Russia influenced the 2016 election on behalf of then-

candidate Donald Trump, when best estimates state that as many as 126 million people, or one-third of the U.S. population,

saw materials posted on Facebook by Russian troll farms (Weise). However, less attention has been given to Russia’s ongoing

efforts to exploit and widen America’s political division. America’s rivals want us angry and incapable of agreeing about

anything, and exploiting Facebook remains a central method for accomplishing this.(5)In 2020, Facebook removed a network of

fake accounts trying to influence US politics and linked with the Russian Internet Research Agency, the group that very same

group behind the troll farms that influenced the 2016 election (Overly). Russian Fake accounts widen American discord by

feeding false information to whip both ends of the political spectrum into a lather over an astonishingly broad range of subjects.

In 2021, Facebook dismantled another Russian network, this one devoted to disseminating false vaccine information. Russia’s

successes encouraged other American rivals to follow suit: in 2020, China was revealed to be behind a network of fake

accounts using advanced AI to create profile pictures that would evade detection. Chinese intelligence operatives,

masquerading as civilians, created groups boosting American politicians of various party affiliations, where inflammatory, often

false, material was circulated among real American users (Hatmaker) (6). Facebook applauds its efforts against foreign

networks when it uncovers these operations and cites their dismantling as evidence that the company is winning the war on

fake news and troll farms,(7) but the content of these claims is belied by their frequency, which verges on comedy. A police

force force repeatedly arresting arsonists is not evidence of effective policing but of a burning city.(8)

Facebook and its defenders attribute problems of fake accounts and fake news to the company’s size. The business of

Facebook, goes the argument, is open twenty-four hours a day, seven days a week, serving its 2.89 billion users at once.

Operating at that scale, mistakes tend to look pretty big — part of the problem is perspective. Yet Facebook acknowledges fake

news, fake accounts, and hate speech are challenges. In testimony before Congress, Facebook expresses sorrow for the harm

wrought by the abuses on its site but posits itself as a well-intentioned facilitator of connection. They, too, in a sense, its

representatives suggest, are victims: these crimes violate the spirit of what Facebook is all about. “I hear your frustration,”

company representatives say, “these are hard problems, but we’re committed to solving them” (Jankowicz). Invariably, these

solutions take the form of a new transparency or security feature. (7) Inevitably, these solutions fail. They fail because these

abuses involve transparency problems and security lapses but do not fundamentally arise from them. These problems arise

because Facebook is not a well-intentioned facilitator of connection: it is designed to capture human attention and hold it as

long as possible for the purpose of selling advertisements. To that end, Facebook algorithms promote whatever content that is

most likely to provoke a response, be it hateful or funny or false. These problems arise because the spirit of Facebook is that of

any company with a $1.21 trillion dollar market cap: perpetual growth. To that end, Facebook subjects advertisements to risible

scrutiny: in 2018, two years after Russian fake accounts purchased ads on Facebook to influence the election, Vice News

posed as senators, Vice President Pence, and even the Islamic State and attempted to buy one-hundred ads; Facebook took

money for all one hundred (Turton). Facebook allows abuses by the world’s Putins, Dutertes, and Bolsoneros because

company’s wishing to operate in autocracies cannot afford to alienate autocrats.(8)

It is a challenging time for Facebook. The company’s involvement in the high-profile geopolitical scandals and humanitarian

catastrophes mentioned in this paper have battered the platform’s reputation; owing to brand damage, Facebook’s growth in

North America, its most valuable market, has stagnated, and particularly among young users, its most coveted demographic,

who see the platform as a hive of squabbling olds. In the spring of 2020, Facebook founder and CEO Mark Zuckerberg travelled

to Europe. Before audiences at the Munich Security Conference, and in Brussels, lobbying EU lawmakers behind closed doors,

as well as in a coinciding Op Ed published by London’s Financial Times, and in a subsequent Facebook-published white paper,

Zuckerberg began Facebook’s pivot from opposing regulation to calling for it — a move most observers see as a sign of

Facebook bending to the inevitable. Unfortunately, what a cursory reading makes plain is that Zuckerberg’s editorial and

Facebook’s white paper are less a serious plan for averting the platform abuses that have led to human suffering and increased

instability than a cynical attempt to redefine regulation on Facebook’s own terms: a set of unenforceable recommendations with

no legal backing that ensure the platform maintains wholesale immunity while making no changes that threaten its business

model. This is a funhouse mirror version of regulation that benefits none but Facebook. (9)The United States must not accept

Facebook’s version of collaborative regulation but should subject it to meaningful, legally binding oversight because if it does

not, Facebook’s practices will continue to breed mass violence and social unrest, to disseminate false information, to undermine

democracies and elections. (10)Washington must act while Facebook is vulnerable. It might not get another chance.(11)

Works Cited

Etter, Lauren. “What Happens When the Government Uses Facebook as a Weapon?” Bloomberg.com, Bloomberg, 7 Dec.

2017, https://www.bloomberg.com/news/features/2017-12-07/how-rodrigo-duterte-turned-facebook-into-a-weapon-with-

a-little-help-from-facebook.

Isaac, Mike. “Facebook Said to Create Censorship Tool to Get Back into China.” The New York Times, The New York Times, 22

Nov. 2016, https://www.nytimes.com/2016/11/22/technology/facebook-censorship-tool-china.html.

Hatmaker, Taylor. “Chinese Propaganda Network on Facebook Used Ai-Generated Faces.” TechCrunch, TechCrunch, 22 Sept.

2020, https://techcrunch.com/2020/09/22/facebook-gans-takes-down-networks-of-fake-accounts-originating-in-china-

and-the-philippines/.

Jankowicz, Nina. “Opinion | It's Time to Start Regulating Facebook.” The Washington Post, WP Company, 1 Apr. 2019,

https://www.washingtonpost.com/news/democracy-post/wp/2018/11/15/its-time-to-start-regulating-facebook/.

Lamb, Kate. “Thousands Dead: The Philippine President, the Death Squad Allegations and a Brutal Drugs War.” The Guardian,

Guardian News and Media, 2 Apr. 2017, https://www.theguardian.com/world/2017/apr/02/philippines-president-duterte-

drugs-war-death-squads.

Mozur, Paul. “A Genocide Incited on Facebook, with Posts from Myanmar's Military.” The New York Times, The New York

Times, 15 Oct. 2018, https://www.nytimes.com/2018/10/15/technology/myanmar-facebook-genocide.html.

Overly, Steven. “Facebook Removes Russian Accounts That Targeted Left-Leaning Americans.” POLITICO, POLITICO, 1 Sept.

2020, https://www.politico.com/news/2020/09/01/facebook-removes-russian-accounts-left-americans-407167.

Perrigo, Billy. “Facebook's Hate Speech Algorithms Leave out Some Languages.” Time, Time, 28 Nov. 2019,

https://time.com/5739688/facebook-hate-speech-languages/.

Stubbs, Jack, and Joseph Menn. “Facebook Suspends Disinformation Network Tied to Staff of Brazil's Bolsonaro.” Reuters,

Thomson Reuters, 8 July 2020, https://www.reuters.com/article/us-facebook-disinformation-brazil/facebook-suspends-

disinformation-network-tied-to-staff-of-brazils-bolsonaro-idUSKBN2492Y5.

Tobin, Ariana, et al. “Facebook's Uneven Enforcement of Hate Speech Rules Allows Vile Posts to Stay Up.” ProPublica, 28 Dec.

2017, https://www.propublica.org/article/facebook-enforcement-hate-speech-rules-mistakes.

Tucker, Ian. “Roger McNamee: 'Facebook Is a Threat to Whatever Remains of Democracy in the US'.” The Guardian, Guardian

News and Media, 26 July 2020, https://www.theguardian.com/technology/2020/jul/26/roger-mcnamee-facebook-is-a-

threat-to-whatever-remains-of-democracy-in-the-us.

Turton, William. “We Posed as 100 Senators to Run Ads on Facebook. Facebook Approved All of Them.” VICE, 30 Oct. 2018,

https://www.vice.com/en/article/xw9n3q/we-posed-as-100-senators-to-run-ads-on-facebook-facebook-approved-all-of-

them.

Weise, Elizabeth. “Russian Fake Accounts Showed Posts to 126 Million Facebook Users.” USA Today, Gannett Satellite

Information Network, 1 Nov. 2017, https://www.usatoday.com/story/tech/2017/10/30/russian-fake-accounts-showed-

posts-126-million-facebook-users/815342001/.

Wong, Julie Carrie, and Jeff Ernst. “Facebook Knew of Honduran President's Manipulation Campaign – and Let It Continue for

11 Months.” The Guardian, Guardian News and Media, 13 Apr. 2021,

https://www.theguardian.com/technology/2021/apr/13/facebook-honduras-juan-orlando-hernandez-fake-engagement.

1. Hook

2. Background/context

3. Thesis

4. Reason

5. Warrant

6. Evidence

7. Counterclaim

8. Rebuttal

9. Revisit argument

10. Restate thesis

11. Clincher

Last modified: Tuesday, June 7, 2022, 2:28 PM

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