project

Our products-1.docx

Our products it's about (self-scan Grocery Cart) more info, we create a cart that needs to add a small machine on it. to use a scan when you are shopping at supermarkets as Walmart, Target, Costco. That machine can be scan any staff on that supermarkets and at the same time have a button to help you when you need help for more info about any products or can someone come to you in that supermarket to help you. also, that machine has an application to pay you staff that will let you finish that shopping in the supermarkets and you don't need to wait in the cashier.

PROJECT

You must be confident and believe in your product or service in order for it to be successful. So, choose your product or service wisely.

1. Choose a tangible product or an intangible service (an original idea)

2. Provide a prototype or sample of your product or service

3. Create a marketing plan for your product or service

4. Develop a presentation to market your product/ service to the class

5. Develop a commercial and or radio advertisement

6. Present your product/ service to the class in 15-20 minutes

A marketing plan should include but not be limited to all aspects of this course from advertising, finance, SWOT analysis, budgeting, market research, pricing, target markets, staffing as well as a forecast of sales for the 1st and 5th year. You are required to come up with a commercial or radio advertisement for your product or service. This works best if the commercials or radio ads are posted to you tube at www.youtube.com

You will need to collect data for your product, create flyers, and advertisements. Your group is also responsible for bringing in a prototype or sample of what you are marketing. This is a key ingredient to this project. Be creative.

The concept must be sold to the class within 15-20 minutes. Everyone must attend the presentations, failure to do so will result in a deduction in your class participation points for the year. Have fun with this project, it may seem like a lot of work, however you will learn a lot from this experience.

** In the first meeting with your group you will need to select a captain or a leader that will be responsible for delegating for the group. There will also be an opportunity to “fire” any group member that is not pulling their weight and contributing the progression of the project.

MP-1: MARKETING PLAN OUTLINE

A. Cover Page

1. Marketing Plan for Organization/Company name:

2. Proposed by:

3. Submitted to:

4. Date:

B. Table of Contents Pages

1. Executive Summary…………………………………………………………………………………….…………………….2.0

2. Company Description……………………………………….……………………………….………………………….0.5

3. Strategic Focus and Plan………………………………………………………………………………….….………..1.5

a. Mission/Vision

b. Goals

c. Core competency and Sustainable Competitive Advantage

4. Situation Analysis………………………………………………………………………………………………………………3.0

a. SWOT analysis

· Internal S trengths and W eaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R&D)

· External O pportunities and T hreats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

b. Industry Analysis

c. Competitor Analysis

d. Company Analysis

e. Customer Analysis

5. Market-Product Focus…………………………………………………………………………………..…..…….…..3.0

a. Marketing and Product Objectives

b. Target Markets

c. Points of Difference

d. Positioning

6. Marketing Program…………………………………………………………………………………………….……………..8.0

a. Product Strategy

b. Price Strategy

c. Promotion Strategy

d. Place (Distribution) Strategy

7. Financial Data and Projections………………………………………………………….……………..…………..1.0

a. Past sales Revenues

b. Five-Year Projections

8. Organizational Structure……………………………………………………………………………………..…………….1.0

9. Implementation……………………………………………………………………………………………………………..….1.5

10. Evaluation and Control………………………………………………………………………………………………………0.5

Total Pages in Marketing Plan Excluding Appendices…………………………………………….…….22.0

Marketing Project Rubric	Exceptional	Good	Fair	Poor	Comments
Points	3	2	1	0
Organization of the presentation.  Included an opening/mission statement that indicated a clear purpose and objectives, purpose of product or service.	Ideas are well organized from introduction to conclusion	Sequence of ideas are moderately organized	Organization of ideas need work	Ideas are presented randomly in no order
Content.  All key points were covered to present a clear picture of the topic.  Information was clear, specific and consistent with the topic.  Ie SWOT analysis, target markets, pricing, staffing etc	Key points are presented clearly, and content is clear, specific and consistent with the subject	Key points are presented moderately clearly, and content is somewhat clear, specific and consistent with the subject	Key points are less than clearly presented, and content is not specific and consistent with the subject	Key points are vague; and content is not clear, specific, or consistent with the subject
Handed out samples, advertisements, created commercial, radio ad, packaging that fit with product/service, also created a 1st and 5th year budget clearly.	Clarity is evident in the presentation, including details of product, service, budget and ads	Clarity is moderately evident in the presentation, including details of product, service, budget and ads	Clarity is somewhat evident in the presentation, including details of product, service, budget and ads	Clarity is not evident in the presentation, including details of product, service, budget and ads
General presentation skills:  Eye contact with the audience, emphasis of key points, voice tone and inflection.	Effective speaking skills are evident	Effective speaking skills are somewhat evident.	Speaking skills require improvement	Speaking skills are poor; presentation is ineffective
Effective use of visual aids. Effectively answered questions from audience and professor in a professional manner.	Effectively incorporated into the presentation	The presentation used some visuals to convey the message	Use of visuals or multimedia was weak	The presentation failed to make use of visuals
Clearly marketed aspects of the product/service with little or no question to their purpose. Utilized all time granted.	The ideas are clearly applied and supported	The ideas are moderately applied and supported	The ideas are less than adequately applied and supported	The ideas are not applied and supported