2 pages due Monday 12 noon
Centralia+Asthma+Society+Case.docx
Centralia Asthma Society [CAS]: Meeting the Urban Challenge
Kathryn Benn smiled indulgently as the last of her children finally went off to bed. It had been a great day – tiring but exciting – as she and her three youngsters had spent the afternoon at the circus followed by a dinner dominated by French fries and ice cream. The kids really got into the Big Top, even her 13-year old who was usually ‘too cool’ to show enthusiasm about anything. It was too bad that Mark was away on business, but she could certainly use the quiet time to reflect on the day that faced her tomorrow at the office.
As Katie thought about the state of affairs at the Centralia Office of CAS, she couldn’t get the image of the circus juggler out of her mind. She remembered thinking, “That’s me out there – right down to the fancy costume – with all those balls, plates, bowling pins, and knives spinning over my head and me trying to keep them from crashing. Well, tomorrow may be the day!”
Her first meeting of the day was with Tim Gorham, District Manager for a major technology firm and her outgoing Board President. Tim wasn’t supposed to be ‘outgoing’; in fact, he was just in the third month of his second year as President. But a little over a week ago, Tim had told her that the company was transferring him to its headquarters on the coast and that, because of a critical situation there, he would be moving in two weeks. They had had several emergency meetings since then to talk about the future of the Society and, particularly, of the need to replace him. They had narrowed the list of possible candidates down to three finalists, and Tim was expecting Katie to inform him of her choice so he could take it to the Executive Committee – and also so he and she could approach the individual selected. Tim had said:
Let’s face it, Katie, the Executive Committee is made of great people, but they are all focused on their own areas. They’re used to me and you giving them direction, and they will be expecting you to select and recruit the next President, especially since it looks like we will have to reach outside our current leadership. I didn’t think that we would have to face this until late next year, but I guess we can’t always control events.
Katie had been Executive Director of the Centralia Society for fifteen months and had been looking forward to the coming year’s efforts. While the Society had performed well in her first year, she knew that a lot of the groundwork had been laid by her predecessor, Marge Rice, who had gone on to a senior development position at a major university. Initial projections did suggest that the coming year should also be good, but she was concerned about the longer run performance of the Society.
The overall CAS strategy called for the Society to achieve double-digit growth in its fundraising efforts in order to keep pace with the growing costs of its community service programs and its fair share of the National Society’s advocacy for improved environmental quality regulations.
By Thomas P. Ference. Copyright © 2011. The Institute for Not-for-Profit Management, Columbia University. All rights reserved.
While Centralia was essentially an independent community-based organization, it had been a charter member of the National Asthma Society [NAS]. NAS was a confederation of local agencies and societies and, in effect, served as the lobbying and research funding arms of the urban asthma prevention movement. As with other member Societies, Centralia has consistently committed to an annual contribution to the National to support its efforts and to underwrite certain member services such as fundraising guides, staff training, and a national ad [branding] campaign. While normally stated in terms of an annual dollar amount, the contribution has been substantial and generally is around 10% of annual Centralia revenues.
The National Society, keenly aware of the growing competition for the charitable dollar in the face of the continuing economic downturn, has been urging the member societies to increase their contribution levels substantially for the coming year and has offered to provide enhanced support services for fundraising and donor development. Local Executive Directors are being encouraged to direct their staff and volunteer efforts to building significant major new donor and corporate relations programs while continuing to meet targets in the Society’s’ more traditional activities [The Fresh Air Walk, The Asthma Gala, etc.].
Katie, along with most of her colleagues, had found the idea of increased advocacy and public education to be exciting and motivating in concept when it was presented at the Annual Leadership Conference, but the implications in terms of priorities, activities, costs, and the like at the local level were unclear. Katie felt that a continued focus on traditional fundraising was questionable and that greater emphasis should be put on increasing CAS’s earned revenues from its Childrens Lifestyle Clinics and its mobile School Asthma Fairs. She was also concerned that the growing costs associated with her local programs and the declining levels of public funding might make it impossible to sustain, let alone increase, Centralia’s contribution to National.
Katie realized that the successful achievement of all of these ambitious goals would require a balancing act that went well beyond ‘business as usual.’ As she contemplated the many opportunities and challenges confronting her Society, not the least of which was the selection of a new Board President, she envied the circus juggler’s apparent poise and confidence.
CAS of Centralia
When Katie had interviewed for the Centralia position, she had been highly impressed with the CAS mission to, as one her predecessor had expressed, “push for a recognition of the almost epidemic increase in the incidence of asthma among the children in our urban neighborhoods.” She found the enthusiasm and commitment – and sense of conviction – expressed by almost everyone that she spoke with to be refreshing and contagious. After she had accepted the position, her predecessor, Marge Rice, had told her in one of their first major transition meetings:
You’ve really got it made. This is a great cause and a great organization, and our Society is one of the best. We have a good track record of hitting our numbers. You will be inheriting a solid professional staff and a core of dedicated volunteers, some of them with years of experience in their particular activities. Most importantly, you are getting a great Board President. Tim Gorham is a gem! He’s high energy, knows everyone in town, and is always available when you need something. He takes the worry about managing the Board out of your hands and does it all. He pushes the right buttons and they respond. Fortunately, he has agreed to stay on for a second term as President and, if things work out between you and him, he would probably be willing to stay longer.
His presence will let you focus your attention on expanding the community Clinics and School Fairs. You’ll find that the volunteers and the events staff are experts in their particular activities, especially the Fresh Air Walk and the Asthma Gala. There are always new ideas coming down from National, but you should be in great shape – our events practically run themselves. We have always been able to count on the special events, which the Board loves, to cover our contribution to National and to throw off enough surplus to take care of the overhead for our community programs.
In her first months, Katie found Marge’s observations to be sound, but she wasn’t sure that she ‘had it made.’ CAS had two major community programs: the Childrens Lifestyle Clinics and the school-based Mobile Asthma Fairs – both of which faced serious challenges.
The Clinics, of which there presently seven spread around the city, are aimed primarily at families with infants and pre-schoolers. The Clinics provide a series of diagnostic, preventive, and acute treatment services for children and are conducted by a staff comprised of board-certified nurse practitioners and physician assistants. Nurse Practitioners have a college degree along with two additional years of graduate-level training in family practice medicine, and are licensed to prescribe medicines. The Clinics are supported by a Medical Director, and a doctor is on call during all hours of operation.
Clinics fees are eligible for Medicaid reimbursement and are also accepted by most major insurers, including the Municipal Health Plan, which covers most public employees. The four original clinics are located in the more depressed areas of Centralia and most patients seen are either covered by Medicaid or uninsured. The remaining three clinics are in the older working class neighborhoods. As Katie had indicated to Tim:
The Clinics are really the soul of the Society, but they are becoming harder and harder to support. Our professional costs are rising as we try to retain high quality staff, and our Medicaid rates are simply too low. Moreover, we are seeing more and more uninsured in the four center city Clinics – and even a growing number of the parents of the children that we see in the other sites are out of work and have lost their coverage. We won’t turn any child away – but we have to balance the budget somewhere. I am thinking of opening new sites outside the city in some of the more affluent suburbs, where we might be able to charge higher fees – but I’m not sure they would generate enough revenue to subsidize the rest. I feel that we are going to have to apply more of the charitable dollars that we raise to supporting our operations – and sending less to National.
The school-based Mobile Asthma Fairs are present a different challenge. This program, which includes a series of mobile vans that do onsite screenings of children through Grade 8 and also provides a repertoire of programs for school assemblies and conducts annual Asthma Fair environmental science project competitions through Grade 12, has been funded through a contract with the Centralia Board of Education. The contract is renewable annually and has historically covered all direct costs of the Fairs along with a modest allowance for overhead recovery. As CAS entered the contract renewal process, the Board informed the Society that it was moving to a Pay for Performance [P4P] basis for all contracts. The Board’s initial position is that it will guarantee the first 85% of the contract, with the remaining 15% being awarded in three increments of 5% each based on an evaluation of the Society’s performance. The Board also indicated that it would determine the metrics and standards by which performance would be evaluated and would be using an independent evaluator. As Katie told Tim:
I understand the P4P concept and don’t disagree with it in principle – and I certainly see that it is the wave of the future. In practice, I see this as a very risky situation for us. The swing between earning 85 % and 100 % of the contract is major. While I have great confidence in our program, a poor evaluation could put the entire Society in a significant deficit position. I think we have to consider seriously whether we can take the risk of accepting this contract.
On current performance, the Society was doing well. In her first year, total revenues had increased by 10% [as compared to 17% the previous year], but Katie was concerned about some of the realities beneath the numbers. First, and perhaps most importantly, the numbers for the Fresh Air Walk had flattened over the past few years. A number of charities in the health care arena had instituted walks, often with strong corporate and/or celebrity sponsorship and heavy publicity, in the last several years. While the most notable of these was the Susan G. Komen Race for the Cure with its familiar pink ribbons, there were now several ‘walks’ clamoring for public support. Katie was concerned that potential participants, other than those who had a direct connection to children with asthma, might be having a difficult time distinguishing one walk from another and that the overall market might well be becoming saturated.
She had raised these concerns with her Staff Walk Coordinator, Helen O’Hara, and the volunteer Walk Committee Chair, Leigh Poach, who also sat on the Board. Both had been quick to assure her that they were well aware of these challenges and were confident that they could achieve higher growth in the coming year. “Leigh and I make a great team,” Helen said. “We have been doing this for years. Everybody in the community knows Leigh, and I have the company contacts. We’re putting this year’s Walk Committee together now, and we’ll make sure that our ‘old reliables’ pull in some new workers.”
The Asthma Gala, a more recent addition to the Society’s portfolio, had grown rapidly for several years but was now pushing on the occupancy capacity of the Country Club where it had traditionally been held. Bob Cox, who has been Gala Chair since its inception and sees the event as ‘his baby’, is a prominent member of the Club and has been able to arrange for the Club to waive its normal facilities usage fees. He sees the Gala as bringing prestige to both the Society and the Club and has told Katie, “The CAS Gala at the Club has become a Centralia tradition – the event of the fall season – and it would be a tragedy to move it. If you are concerned about profits, we could always push the ticket price up. But to my mind, the Gala is more important to making contacts and advancing our reputation and our image.”
Katie felt that the Society’s Major Gifts effort, launched last year, was really still in its infancy. For example, one major gift had accounted for over two-thirds of the first year’s results. She also had some reservations about her Major Gifts Chair, Rita Whelan. Rita, a prominent attorney whose husband was Chair of the Oncology Department at Centralia Hospital, truly did know everyone in Centralia. A major donor to several causes herself and a long-time volunteer [her now 23-year old daughter had been diagnosed at four], Rita was a treasure trove of knowledge of who had money, what their favorite causes were, and how available they might be to an approach from CAS. With few exceptions, however, she showed considerable reluctance in making introductions or approaches to these prospects or even in going along on solicitation calls.
Since the Board felt that the Society could not afford to hire a development professional, Katie had found that she had had to lay her own groundwork, almost to the point of cold-calling, and build her own relationships. This cultivation effort, while potentially rewarding, had proven extremely time-consuming. Katie knew that major donors required the investment of a lot of time before making a commitment and often a comparable amount of contact time, particularly with the Executive Director, on an ongoing basis afterward. With everything else on her plate, she wondered how she could find the necessary time.
Centralia – High Potential/High Challenge
Centralia was clearly a city – and a metropolitan region – in transition. The challenge to Katie and CAS, as well as to all of the other major charities that had targeted Centralia for growth, was that the transition was moving in several directions at the same time and the final outcome was not clear. Centralia had been built initially on an industrial base. Many of the original firms that had been the foundation of the City’s economy had moved away to less expensive areas and many of the industries that had given Centralia its original momentum had migrated overseas in search of cheaper labor, tax concessions, and all the other remedies to a maturing market. Fortunately, the city remained a center of intellectual activity marked by both independent and university-based research centers and a strong health care component. The rest of the local economy, much of it now based in suburban rings outside the Centralia City limits, was comprised of a few major firms, many branch operations of national companies, and a vibrant entrepreneurial sector.
There was still considerable ‘old money’ in Centralia, represented by the families of the founders of the City’s industrial and financial roots, all of whom were visibly active on the society pages of the newspapers and in the City’s many renowned cultural activities. The more recent growth of the research community and of the entrepreneurial firms had given rise to a highly educated, highly mobile upper-middle class of managers and professionals whose employers moved them frequently. Finally, there was a sizable working class population, now aging, that populated the city’s center and older north side and had remained when the old firms had closed or moved.
CAS of Centralia had been founded over twenty years ago by several prominent families who were environmental activists and who saw the effect that urban pollution was having on the health and development of children, particularly those living in the older industrial areas. Many of these families were drawn from what had been the city’s professional and cultural leadership, including a well-respected physician at Centralia University Hospital who had guided much of the group’s early work and served as the initial Board Chair for over ten years. Still resident in many of the most prestigious neighborhoods of the city, many of these families continued as active volunteers and were also heavily represented on the Board.
Most of the current active volunteer base, especially those doing the hands-on work at events, however, were now being drawn from the newer - and younger – corporate and professional families who lived outside the city in the burgeoning suburbs. Many were directed or attracted to CAS through their company’s support of employees ‘getting involved’ in the community. These new volunteers brought with them considerable energy and enthusiasm, a lot of new ideas, and a sense of impatience. They also frequently had short stays in Centralia as their careers took them elsewhere. Tim Gorham was the first of this new generation of CAS activists to assume a major leadership role in the Centralia Society.
The landscape in Centralia, in terms of competition for the charitable dollar, had also grown intense in recent years. Public attention to such visible issues as breast cancer, diabetes, Alzheimer’s, and AIDS, and the continuing search by traditional charities such as the American Cancer Society, The March of Dimes, and the American Diabetes Association for new and innovative fundraising vehicles also presented challenges to CAS’s efforts. The public was often justifiably confused in distinguishing one worthy cause from another and increasingly overwhelmed by the sheer number of appeals. Centralia had, moreover, a deep cultural tradition and a vibrant arts community in need of financial support and, as a consequence of its industrial history, a strong active concern for the environment, both of which had large appetites for contributions. All of these coupled with the ongoing efforts of local hospitals, universities, and social service agencies to produce a highly competitive marketplace.
As Katie reviewed the structure and dynamics of Centralia in her mind, she kept coming back to a message that she read recently in a philanthropic journal; the author’s main thesis claimed:
With the plethora of charities and causes competing for the charitable dollar, with four or five appeals in the mail every day, with monthly or even more frequent appeals from the same charities, it is small wonder that the donor, whether large or small, individual or organizational, is becoming increasingly confused and exhausted. Moreover, the impatience with long-term projects, with promises of outcomes that will occur ‘someday’, brought on by our culture of instant access and full information, supported by everything from the Internet to the ‘quick-fix’ politicians, is changing the terrain of private philanthropy, personal and institutional.
The donor is asking, “What about me? What about my needs? What’s in it for me? What are you doing with my money and where are the tangible results?” No matter what we believe should be true, the charitable dollar is inevitably limited, and the donor wants something for his or her dollar.
This may explain the dramatic impact of such highly visible and highly emotional events such as 9/11, the Tsunami, and Katrina on giving patterns. While each of these clearly added some new funds to the overall, they also drew off significant funds from the more traditional, ongoing charities – in part because of the true importance and urgent necessity of the events, but also in part because of the promise to the donor of immediate and direct impact and results. We could ‘see and feel’ what our money was doing. More tellingly, as the immediate urgency of these events lessened, funds have not flowed back to the traditional charities as was anticipated. Instead, the donors seem to be looking or primed for the next high impact cause.
The successful service organization going forward will be the one that learns to earn its way through demonstrated achievement and to deal most effectively with this ‘new breed’ of high-touch, instant gratification, demanding supporters.
Katie thought that the author was being a bit over-dramatic in the stating of her case and was not certain that the data that she had seen fully supported the author’s conclusion. Nevertheless, there was a sobering message implicit in the argument that the not-for-profit world was changing and that traditional fundraising was going to be playing a smaller and more difficult part of the total resource development picture going forward.
New Leadership – the Options
Turning from the broader philosophical issues of the future of organized philanthropy, Katie began to review the three individuals that she and Tim had agreed were the best possibilities to step into the Board President role. As Tim had laid out the situation, the choice was particularly unclear because the Board did not have a ready successor to Tim waiting in the wings:
You know, Katie, it is really too bad that Nancy Simmons [former Chair of the Program Committee of the Board] was rotated back to the Home Office by her company. She was the only one of the current Board leadership that seemed to me to have both an aptitude and a willingness to take my place. I’d never spoken to her about it, but I’m sure she would have jumped at the chance. Also, since she’s been gone, that Committee has really been floundering.
We have too many oldtimers, too many individual professionals, too many willing workers. Right now, we have 28 people more or less on the Board, but you could only call about nine of them truly active. It’s a little better than the 80-20 rule but not much. Don’t get me wrong. They’re great people, and, as long as I stay on top of them, they get their individual tasks done – but I’m not sure that there is a strong president in the mix.
Katie found it difficult to disagree with Tim’s assessment. She really liked most of her Board members. In little more than a year, she had come to know many of them well and to value their dedication and commitment. But she had to admit to herself that the most common comments she heard from Board members were more along the lines of:
I’m more than willing to help out [or to buy a ticket] but I’m really too busy [or” I don’t think I’m the right person …”] to take the chair.
or
I’m sure that’s a great idea and it may have worked in [ ], but I don’t think it would work as well here as the way we have always done it,
than
I’ll be happy to take the lead. I’m not sure whether it will work – but I’ll be happy to take a shot at it.
Despite these concerns, Tim and Katie had come up with three candidates, two of whom were currently involved with CAS and one who was not but was a very active person in the community and well-known to Tim from their service together in another organization. They both agreed that Liz Clougherty, an original Board member and former Board President and now the present President-Elect, was not a good choice. As Tim put it, “She has really paid her dues to CAS but is much more concerned with taking care of her husband who is quite ill. She has been President-Elect for some time now and, in fact, asked to defer assuming the position two years – which led to my becoming President. I can assure you that she does not want the job. We should offer her the position as a matter of courtesy, but I can guarantee that she will decline.”
The three candidates who are now being considered include:
· Sandra “Sissy” Bentley – Sissy is everybody’s favorite volunteer and has Centralia’s most envied Rolodex. As she told Katie when they first met, “You need five more pairs of hands – give me a half-hour and I’ll get them for you.” A former Junior Leaguer and long-time social activist, Sissy has a distinguished track record of public service. She has served as volunteer coordinator of the University Hospital Auxiliary, was elected to two terms on the School Board, and is still active with Planned Parenthood and the League of Women Voters. She became active with CAS over six years ago when fellow Country Club member, Bob Cox, recruited her to help launch the CAS Gala. She has since successfully promoted the growth of Family Teams for three walks and organized and trained the volunteers for the Society’s first golf outing. She has never held a leadership position with CAS but is just finishing a four-year stint as President of the local Sierra Club;
· Edgar Purcell – Edgar recently retired as the Director of his firm’s [Centralia’s leading local bank] charitable foundation. As Tim told Katie, “When Robinson Winslow [former CAS member] introduced me to Edgar, he described him as ‘knowing where every dollar in Centralia is and how it got there.’ He’s never been involved with CAS other than to approve the small grant that we got from the Bank every year, but he is connected!” In response to an initial phone call from Tim intended to explore Edgar’s interest in the CAS position, he had commented that, “I have a great deal of respect for CAS and for what you are trying to do, but I would be concerned that your message can get lost amidst all the worthy causes striving for the spotlight. I can see that you are well-known within the childhood asthma community, but do you have a clear identity in the larger arena?”
· Ronnie Wexler – Ronnie has spent several years as a CAS volunteer. Ronnie has undertaken several complex tasks on behalf of the Society including developing a complex logistics and scheduling model for the Asthma Fairs and setting up an integrated Society database that includes all volunteers and donors and allows for multiple search and data mining options. Ronnie has consistently shied away from any direct leadership role. Marge Rice had described her as “one of the most organized people that I know. She can really see the big picture and connect the dots, but she is rather quiet and often gives the impression that she would rather do it herself than try to bring a working team together.”
The Choice
As she was trying to bring some order to the issues facing the Society and sort out the three presidential candidates, the phone rang. It was Mark, calling at the end of his business day to check in on her and the kids. After they had gone over the normal family business, she laid out her major concerns to get his reaction:
I’m meeting with Tim first thing tomorrow morning, supposedly to pick a new Board President, whom I will then have to recruit [hopefully with his help] before he leaves for his new assignment. I’m just not comfortable that we are ready to do this. We need a clearer sense of the issues facing the Society and the appropriate strategies for dealing with them in order to know what sort of person we will need in the Presidency – and yet our time is running short – and I don’t think we can really be without a President for any length of time.
I am really concerned about our ability to sustain our service programs. Centralia is getting saturated with walks and galas – and the foundations are getting inundated with grant applications. The local economy is still floundering – more people who need our services aren’t covered – and the Board of Ed wants to tighten the screws on performance. National is requesting even more funds – and I am not convinced we are getting a fair return on our ‘fair share’ as it is. I fear that some of our oldest and best volunteers are getting fatigued – and are certainly not clamoring for leadership roles. The public is distracted by the attention surrounding immediate crises and maybe losing its patience with long-run efforts such as ours. Tim is certain that all of these matters can be resolved if we pick the right President, but I think there is more to it than that. We have a great mission, great people, and great programs – and it is going to take every bit of these to achieve our goals. Tomorrow is certainly going to be interesting.
Centralia Asthma Case Preparation
Based on the Centralia Asthma Case prepare a 2-3 page length write-up that addresses the following items. This assignment is due by midnight on the day before your next Leadership session. Assignments should be submitted in 12-point, Times New Roman font, with 1” margins. Late assignments will be docked one letter grade.
Items to Address
· Develop a 2-3 year vision for CAS of Centralia
· Identify the major issues that must be resolved in order to pursue this vision
· Identify potential strategies for resolving these issues
· Recommend a specific strategy
· Identify 3-5 major initiatives that must be undertaken to implement this strategy
· Identify 3-5 priority actions that must be taken in the next 2-4 weeks
· How should the issue of the Board Presidency be resolved?
10
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Leading Change - Why Transformation Efforts Fail - Kotter.pdf
VER THE PAST DECADE, I have watched more than 100
companies try to remake themselves into significantly
better competitors. They have included large organiza-
tions (Ford) and small ones (Landmark Communications),
companies based in the United States (General Motors) and else-
where (British Airways), corporations that were on their knees
(Eastern Airlines), and companies that were earning good money
(Bristol-Myers Squibb). These efforts have gone under many ban-
ners: total quality management, reengineering, rightsizing, re-
structuring, cultural change, and turnaround. But, in almost
every case, the basic goal has been the same: to make fundamen-
tal changes in how business is conducted in order to help cope
with a new, more challenging market environment.
A few of these corporate change efforts have been very suc-
cessful. A few have been utter failures. Most fall somewhere in be-
tween, with a distinct tilt toward the lower end of the scale. The
lessons that can be drawn are interesting and will probably be rel-
evant to even more organizations in the increasingly competitive
O
Leading Change Why Transformation Efforts Fail Leaders who successfully transform businesses do eight things right (and they do them in the right order).
by John P. Kotter
Editor’s Note: Guiding change may be the ultimate test of a leader – no business survives over the long term if it can’t reinvent itself. But, human nature being what it is, fundamental change is often resisted mightily by the people it most affects: those in the trenches of the business. Thus, leading change is both absolutely essential and incredibly difficult.
Perhaps nobody understands the anatomy of organizational change better than retired Harvard Business School professor John P. Kotter. This article, originally published in the spring of 1995, previewed Kotter’s 1996 book Leading
Change. It outlines eight critical success factors – from establishing a sense of extraordinary urgency, to creating short-term wins, to changing the culture (“the way we do things around here”). It will feel familiar when you read it, in part because Kotter’s vocabulary has entered the lexicon and in part because it contains the kind of home truths that we recognize, immediately, as if we’d always known them. A decade later, his work on leading change remains definitive.
THE TESTS OF A LEADER | BEST OF HBR | 1995
96 Harvard Business Review | January 2007 | hbr.org
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hbr.org | January 2007 | Harvard Business Review 97
business environment of the coming
decade.
The most general lesson to be
learned from the more successful cases
is that the change process goes through
a series of phases that, in total, usually
require a considerable length of time.
Skipping steps creates only the illusion
of speed and never produces a satisfy-
ing result. A second very general lesson
is that critical mistakes in any of the
phases can have a devastating impact,
slowing momentum and negating hard-
won gains. Perhaps because we have
relatively little experience in renewing
organizations, even very capable people
often make at least one big error.
Error 1: Not Establishing a Great Enough Sense of Urgency Most successful change efforts begin
when some individuals or some groups
start to look hard at a company’s com-
petitive situation, market position, tech-
nological trends, and financial perfor-
mance. They focus on the potential
revenue drop when an important pat-
ent expires, the five-year trend in declin-
ing margins in a core business, or an
emerging market that everyone seems
to be ignoring. They then find ways to
communicate this information broadly
and dramatically, especially with re-
spect to crises, potential crises, or great
opportunities that are very timely. This
first step is essential because just get-
ting a transformation program started
requires the aggressive cooperation of
many individuals. Without motivation,
people won’t help, and the effort goes
nowhere.
Compared with other steps in the
change process, phase one can sound
easy. It is not. Well over 50% of the com-
panies I have watched fail in this first
phase. What are the reasons for that
failure? Sometimes executives under-
estimate how hard it can be to drive
people out of their comfort zones.
Sometimes they grossly overestimate
how successful they have already been
in increasing urgency. Sometimes they
lack patience: “Enough with the prelim-
inaries; let’s get on with it.” In many
cases, executives become paralyzed by
the downside possibilities. They worry
that employees with seniority will be-
come defensive, that morale will drop,
that events will spin out of control, that
short-term business results will be jeop-
ardized, that the stock will sink, and
that they will be blamed for creating
a crisis.
A paralyzed senior management
often comes from having too many
managers and not enough leaders.
Management’s mandate is to mini-
mize risk and to keep the current sys-
tem operating. Change, by definition,
requires creating a new system, which
in turn always demands leadership.
Phase one in a renewal process typi-
cally goes nowhere until enough real
leaders are promoted or hired into
senior-level jobs.
Transformations often begin, and
begin well, when an organization has a
new head who is a good leader and who
sees the need for a major change. If the
renewal target is the entire company,
the CEO is key. If change is needed in a
division, the division general manager
is key. When these individuals are notLa w
re nc
e Ze
eg en
new leaders, great leaders, or change
champions, phase one can be a huge
challenge.
Bad business results are both a bless-
ing and a curse in the first phase. On the
positive side, losing money does catch
people’s attention. But it also gives less
maneuvering room. With good business
results, the opposite is true: Convincing
people of the need for change is much
harder, but you have more resources to
help make changes.
But whether the starting point is
good performance or bad, in the more
successful cases I have witnessed, an
individual or a group always facilitates
a frank discussion of potentially un-
pleasant facts about new competition,
shrinking margins, decreasing market
share, flat earnings, a lack of revenue
growth, or other relevant indices of a
declining competitive position. Because
there seems to be an almost universal
human tendency to shoot the bearer of
bad news, especially if the head of the
organization is not a change champion,
executives in these companies often
rely on outsiders to bring unwanted in-
formation. Wall Street analysts, custom-
ers, and consultants can all be helpful
in this regard. The purpose of all this ac-
tivity, in the words of one former CEO
of a large European company, is “to
make the status quo seem more danger-
ous than launching into the unknown.”
In a few of the most successful cases,
a group has manufactured a crisis. One
CEO deliberately engineered the largest
accounting loss in the company’s his-
tory, creating huge pressures from Wall
Street in the process. One division pres-
ident commissioned first-ever customer
satisfaction surveys, knowing full well
that the results would be terrible. He
then made these findings public. On the
surface, such moves can look unduly
risky. But there is also risk in playing it
too safe: When the urgency rate is not
pumped up enough, the transformation
process cannot succeed, and the long-
term future of the organization is put in
jeopardy.
When is the urgency rate high
enough? From what I have seen, the
answer is when about 75% of a com-
pany’s management is honestly con-
vinced that business as usual is totally
unacceptable. Anything less can pro-
duce very serious problems later on in
the process.
Error 2: Not Creating a Powerful Enough Guiding Coalition Major renewal programs often start with
just one or two people. In cases of suc-
cessful transformation efforts, the lead-
ership coalition grows and grows over
time. But whenever some minimum
mass is not achieved early in the effort,
nothing much worthwhile happens.
It is often said that major change is
impossible unless the head of the orga-
nization is an active supporter. What
I am talking about goes far beyond that.
In successful transformations, the chair-
man or president or division general
manager, plus another five or 15 or 50
people, come together and develop a
shared commitment to excellent perfor-
mance through renewal. In my experi-
ence, this group never includes all of the
company’s most senior executives be-
cause some people just won’t buy in, at
least not at first. But in the most success-
ful cases, the coalition is always pretty
powerful – in terms of titles, informa-
tion and expertise, reputations, and
relationships.
In both small and large organiza-
tions, a successful guiding team may
consist of only three to five people dur-
ing the first year of a renewal effort. But
in big companies, the coalition needs to
grow to the 20 to 50 range before much
progress can be made in phase three
and beyond. Senior managers always
form the core of the group. But some-
times you find board members, a repre-
sentative from a key customer, or even
a powerful union leader.
Because the guiding coalition in-
cludes members who are not part of se-
nior management, it tends to operate
outside of the normal hierarchy by def-
inition. This can be awkward, but it is
clearly necessary. If the existing hierar-
chy were working well, there would be
no need for a major transformation. But
since the current system is not working,
reform generally demands activity out-
side of formal boundaries, expectations,
and protocol.
A high sense of urgency within the
managerial ranks helps enormously in
putting a guiding coalition together.
But more is usually required. Someone
needs to get these people together, help
them develop a shared assessment of
their company’s problems and opportu-
nities, and create a minimum level of
trust and communication. Off-site re-
treats, for two or three days, are one
popular vehicle for accomplishing this
task. I have seen many groups of five to
35 executives attend a series of these re-
treats over a period of months.
Companies that fail in phase two usu-
ally underestimate the difficulties of
producing change and thus the impor-
tance of a powerful guiding coalition.
Sometimes they have no history of
teamwork at the top and therefore un-
dervalue the importance of this type of
coalition. Sometimes they expect the
team to be led by a staff executive from
human resources, quality, or strategic
planning instead of a key line manager.
No matter how capable or dedicated
the staff head, groups without strong
line leadership never achieve the power
that is required.
Efforts that don’t have a powerful
enough guiding coalition can make ap-
parent progress for a while. But, sooner
or later, the opposition gathers itself to-
gether and stops the change.
Error 3: Lacking a Vision In every successful transformation ef-
fort that I have seen, the guiding coali-
tion develops a picture of the future
that is relatively easy to communicate
and appeals to customers, stockhold-
ers, and employees. A vision always
goes beyond the numbers that are
typically found in five-year plans. A vi-
98 Harvard Business Review | January 2007 | hbr.org
THE TESTS OF A LEADER | BEST OF HBR | Leading Change: Why Transformation Efforts Fail
Now retired, John P. Kotter was the Kono-
suke Matsushita Professor of Leadership at
Harvard Business School in Boston.
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sion says something that helps clarify
the direction in which an organization
needs to move. Sometimes the first
draft comes mostly from a single in-
dividual. It is usually a bit blurry, at
least initially. But after the coalition
works at it for three or five or even
12 months, something much better
emerges through their tough analytical
thinking and a little dreaming. Eventu-
ally, a strategy for achieving that vision
is also developed.
In one midsize European company,
the first pass at a vision contained two-
thirds of the basic ideas that were in the
final product. The concept of global
reach was in the initial version from
the beginning. So was the idea of be-
coming preeminent in certain busi-
nesses. But one central idea in the final
version–getting out of low value-added
activities – came only after a series of
discussions over a period of several
months.
Without a sensible vision, a transfor-
mation effort can easily dissolve into
a list of confusing and incompatible
projects that can take the organization
in the wrong direction or nowhere at
all. Without a sound vision, the reengi-
neering project in the accounting
department, the new 360-degree per-
formance appraisal from the human re-
sources department, the plant’s quality
program, the cultural change project
in the sales force will not add up in a
meaningful way.
In failed transformations, you often
find plenty of plans, directives, and pro-
grams but no vision. In one case, a com-
pany gave out four-inch-thick note-
books describing its change effort. In
mind-numbing detail, the books spelled
out procedures, goals, methods, and
deadlines. But nowhere was there a
clear and compelling statement of
where all this was leading. Not surpris-
ingly,most of the employees with whom
I talked were either confused or alien-
ated. The big, thick books did not rally
them together or inspire change. In
fact, they probably had just the oppo-
site effect.
In a few of the less successful cases
that I have seen, management had a
sense of direction, but it was too
complicated or blurry to be useful. Re-
cently, I asked an executive in a midsize
company to describe his vision and re-
ceived in return a barely comprehensi-
ble 30-minute lecture. Buried in his an-
swer were the basic elements of a sound
vision. But they were buried – deeply.
A useful rule of thumb: If you can’t
communicate the vision to someone in
five minutes or less and get a reaction
hbr.org | January 2007 | Harvard Business Review 99
EIGHT STEPS TO TRANSFORMING YOUR ORGANIZATION
Establishing a Sense of Urgency
• Examining market and competitive realities • Identifying and discussing crises, potential crises, or major opportunities
Forming a Powerful Guiding Coalition
• Assembling a group with enough power to lead the change effort • Encouraging the group to work together as a team
Creating a Vision
• Creating a vision to help direct the change effort • Developing strategies for achieving that vision
Communicating the Vision
• Using every vehicle possible to communicate the new vision and strategies • Teaching new behaviors by the example of the guiding coalition
Empowering Others to Act on the Vision
• Getting rid of obstacles to change • Changing systems or structures that seriously undermine the vision • Encouraging risk taking and nontraditional ideas, activities, and actions
Planning for and Creating Short-Term Wins
• Planning for visible performance improvements • Creating those improvements • Recognizing and rewarding employees involved in the improvements
Consolidating Improvements and Producing Still More Change
• Using increased credibility to change systems, structures, and policies that don’t fit the vision
• Hiring, promoting, and developing employees who can implement the vision • Reinvigorating the process with new projects, themes, and change agents
Institutionalizing New Approaches
• Articulating the connections between the new behaviors and corporate success
• Developing the means to ensure leadership development and succession
1
2
3
4
5
6
7
8
that signifies both understanding and
interest, you are not yet done with this
phase of the transformation process.
Error 4: Undercommunicating the Vision by a Factor of Ten I’ve seen three patterns with respect to
communication, all very common. In
the first, a group actually does develop
a pretty good transformation vision and
then proceeds to communicate it by
holding a single meeting or sending out
a single communication. Having used
about 0.0001% of the yearly intracom-
pany communication, the group is star-
tled when few people seem to under-
stand the new approach. In the second
pattern, the head of the organization
spends a considerable amount of time
making speeches to employee groups,
but most people still don’t get it (not
surprising, since vision captures only
0.0005% of the total yearly communi-
cation). In the third pattern, much
more effort goes into newsletters and
speeches, but some very visible senior
executives still behave in ways that are
antithetical to the vision. The net result
is that cynicism among the troops goes
up, while belief in the communication
goes down.
Transformation is impossible unless
hundreds or thousands of people are
willing to help, often to the point of
making short-term sacrifices. Employ-
ees will not make sacrifices, even if they
are unhappy with the status quo, unless
they believe that useful change is possi-
ble. Without credible communication,
and a lot of it, the hearts and minds of
the troops are never captured.
This fourth phase is particularly
challenging if the short-term sacrifices
include job losses. Gaining understand-
ing and support is tough when downsiz-
ing is a part of the vision. For this rea-
son, successful visions usually include
new growth possibilities and the com-
mitment to treat fairly anyone who is
laid off.
Executives who communicate well
incorporate messages into their hour-
by-hour activities. In a routine discus-
sion about a business problem, they
talk about how proposed solutions fit
(or don’t fit) into the bigger picture.
In a regular performance appraisal,
they talk about how the employee’s
behavior helps or undermines the vi-
sion. In a review of a division’s quarterly
performance, they talk not only about
the numbers but also about how the
division’s executives are contributing
to the transformation. In a routine
Q&A with employees at a company
facility, they tie their answers back to
renewal goals.
In more successful transformation
efforts, executives use all existing com-
munication channels to broadcast the
vision. They turn boring, unread com-
pany newsletters into lively articles
about the vision. They take ritualistic,
tedious quarterly management meet-
ings and turn them into exciting dis-
cussions of the transformation. They
throw out much of the company’s
generic management education and
replace it with courses that focus on
business problems and the new vision.
The guiding principle is simple: Use
every possible channel, especially those
that are being wasted on nonessential
information.
Perhaps even more important, most
of the executives I have known in suc-
cessful cases of major change learn to
“walk the talk.” They consciously at-
tempt to become a living symbol of the
new corporate culture. This is often not
easy. A 60-year-old plant manager who
has spent precious little time over 40
years thinking about customers will not
suddenly behave in a customer-oriented
way. But I have witnessed just such a
person change, and change a great deal.
In that case, a high level of urgency
helped.The fact that the man was a part
of the guiding coalition and the vision-
creation team also helped. So did all the
communication, which kept reminding
him of the desired behavior, and all the
feedback from his peers and subordi-
nates, which helped him see when he
was not engaging in that behavior.
Communication comes in both words
and deeds, and the latter are often the
most powerful form. Nothing under-
mines change more than behavior by
important individuals that is inconsis-
tent with their words.
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Error 5: Not Removing Obstacles to the New Vision Successful transformations begin to in-
volve large numbers of people as the
process progresses. Employees are em-
boldened to try new approaches, to de-
velop new ideas, and to provide leader-
ship. The only constraint is that the
actions fit within the broad parameters
of the overall vision. The more people
involved, the better the outcome.
To some degree, a guiding coalition
empowers others to take action simply
by successfully communicating the
new direction. But communication is
never sufficient by itself. Renewal also
requires the removal of obstacles. Too
often, an employee understands the
new vision and wants to help make it
happen, but an elephant appears to be
blocking the path. In some cases, the
elephant is in the person’s head, and
the challenge is to convince the indi-
vidual that no external obstacle exists.
But in most cases, the blockers are
very real.
Sometimes the obstacle is the orga-
nizational structure: Narrow job cate-
gories can seriously undermine efforts
to increase productivity or make it
very difficult even to think about cus-
tomers. Sometimes compensation or
performance-appraisal systems make
people choose between the new vision
and their own self-interest. Perhaps
worst of all are bosses who refuse to
change and who make demands that
are inconsistent with the overall effort.
One company began its transforma-
tion process with much publicity and
actually made good progress through
the fourth phase. Then the change ef-
fort ground to a halt because the officer
in charge of the company’s largest divi-
sion was allowed to undermine most of
the new initiatives. He paid lip service
to the process but did not change his
behavior or encourage his managers to
change. He did not reward the uncon-
ventional ideas called for in the vision.
He allowed human resource systems to
remain intact even when they were
clearly inconsistent with the new ideals.
I think the officer’s motives were com-
plex. To some degree, he did not believe
the company needed major change. To
some degree, he felt personally threat-
ened by all the change. To some degree,
he was afraid that he could not produce
both change and the expected operat-
ing profit. But despite the fact that they
backed the renewal effort, the other of-
ficers did virtually nothing to stop the
one blocker. Again, the reasons were
If you can’t communicate the vision to someone in five
minutes or less and get a reaction that signifies both
understanding and interest, you are not done.
THE TESTS OF A LEADER | BEST OF HBR | Leading Change: Why Transformation Efforts Fail
complex. The company had no history
of confronting problems like this. Some
people were afraid of the officer. The
CEO was concerned that he might lose
a talented executive. The net result was
disastrous. Lower-level managers con-
cluded that senior management had
lied to them about their commitment
to renewal, cynicism grew, and the
whole effort collapsed.
In the first half of a transformation,
no organization has the momentum,
power, or time to get rid of all obstacles.
But the big ones must be confronted
and removed. If the blocker is a person,
it is important that he or she be treated
fairly and in a way that is consistent
with the new vision. Action is essential,
both to empower others and to main-
tain the credibility of the change effort
as a whole.
Error 6: Not Systematically Planning for, and Creating, Short-Term Wins Real transformation takes time, and a
renewal effort risks losing momentum
if there are no short-term goals to meet
and celebrate. Most people won’t go on
the long march unless they see com-
pelling evidence in 12 to 24 months that
the journey is producing expected re-
sults. Without short-term wins, too
many people give up or actively join the
ranks of those people who have been
resisting change.
One to two years into a successful
transformation effort, you find quality
beginning to go up on certain indices or
the decline in net income stopping. You
find some successful new product intro-
ductions or an upward shift in market
share. You find an impressive productiv-
ity improvement or a statistically higher
customer satisfaction rating. But what-
ever the case, the win is unambiguous.
The result is not just a judgment call
that can be discounted by those oppos-
ing change.
Creating short-term wins is different
from hoping for short-term wins. The
latter is passive, the former active. In a
successful transformation, managers ac-
tively look for ways to obtain clear per-
formance improvements, establish goals
in the yearly planning system, achieve
the objectives, and reward the people
involved with recognition, promotions,
and even money. For example, the guid-
ing coalition at a U.S. manufacturing
company produced a highly visible and
successful new product introduction
about 20 months after the start of its re-
newal effort. The new product was se-
lected about six months into the effort
because it met multiple criteria: It
could be designed and launched in a
relatively short period, it could be han-
dled by a small team of people who
were devoted to the new vision, it had
upside potential, and the new product-
development team could operate out-
side the established departmental struc-
ture without practical problems. Little
was left to chance, and the win boosted
the credibility of the renewal process.
Managers often complain about
being forced to produce short-term wins,
but I’ve found that pressure can be a
useful element in a change effort. When
it becomes clear to people that major
change will take a long time,urgency lev-
els can drop. Commitments to produce
short-term wins help keep the urgency
level up and force detailed analytical
thinking that can clarify or revise visions.
Error 7: Declaring Victory Too Soon After a few years of hard work, manag-
ers may be tempted to declare victory
with the first clear performance im-
provement. While celebrating a win is
fine, declaring the war won can be cat-
astrophic. Until changes sink deeply
into a company’s culture, a process that
can take five to ten years, new ap-
proaches are fragile and subject to
regression.
In the recent past, I have watched a
dozen change efforts operate under the
reengineering theme. In all but two
cases, victory was declared and the ex-
pensive consultants were paid and
thanked when the first major project
was completed after two to three years.
Within two more years, the useful
changes that had been introduced
slowly disappeared. In two of the ten
cases, it’s hard to find any trace of the
reengineering work today.
Over the past 20 years, I’ve seen the
same sort of thing happen to huge
quality projects, organizational devel-
opment efforts, and more. Typically, the
problems start early in the process: The
urgency level is not intense enough,
the guiding coalition is not powerful
enough, and the vision is not clear
enough. But it is the premature victory
celebration that kills momentum. And
then the powerful forces associated
with tradition take over.
Ironically, it is often a combination
of change initiators and change resis-
tors that creates the premature victory
celebration. In their enthusiasm over
a clear sign of progress, the initiators
go overboard. They are then joined by
resistors, who are quick to spot any
opportunity to stop change. After the
celebration is over, the resistors point to
the victory as a sign that the war has
been won and the troops should be sent
home. Weary troops allow themselves
to be convinced that they won. Once
home, the foot soldiers are reluctant to
climb back on the ships. Soon there-
after, change comes to a halt, and tradi-
tion creeps back in.
After a few years of hard work, managers may be tempted to declare victory with the first
clear performance improvement.While celebrating a win is fine, declaring the war won can
be catastrophic.
102 Harvard Business Review | January 2007 | hbr.org
Instead of declaring victory, leaders
of successful efforts use the credibility
afforded by short-term wins to tackle
even bigger problems. They go after sys-
tems and structures that are not consis-
tent with the transformation vision and
have not been confronted before. They
pay great attention to who is promoted,
who is hired, and how people are devel-
oped. They include new reengineering
projects that are even bigger in scope
than the initial ones. They understand
that renewal efforts take not months
but years. In fact, in one of the most
successful transformations that I have
ever seen, we quantified the amount
of change that occurred each year over
a seven-year period. On a scale of one
(low) to ten (high), year one received
a two, year two a four, year three a
three, year four a seven, year five an
eight, year six a four, and year seven a
two. The peak came in year five, fully
36 months after the first set of visible
wins.
Error 8: Not Anchoring Changes in the Corporation’s Culture In the final analysis, change sticks when
it becomes “the way we do things
around here,” when it seeps into the
bloodstream of the corporate body.
Until new behaviors are rooted in social
norms and shared values, they are sub-
ject to degradation as soon as the pres-
sure for change is removed.
Two factors are particularly impor-
tant in institutionalizing change in cor-
porate culture. The first is a conscious
attempt to show people how the new
approaches, behaviors, and attitudes
have helped improve performance.
When people are left on their own to
make the connections, they sometimes
create very inaccurate links. For exam-
ple, because results improved while
charismatic Harry was boss, the troops
link his mostly idiosyncratic style with
those results instead of seeing how their
own improved customer service and
productivity were instrumental. Help-
ing people see the right connections re-
quires communication. Indeed, one
company was relentless, and it paid off
enormously. Time was spent at every
major management meeting to discuss
why performance was increasing. The
company newspaper ran article after ar-
ticle showing how changes had boosted
earnings.
The second factor is taking suffi-
cient time to make sure that the next
generation of top management really
does personify the new approach. If
the requirements for promotion don’t
change, renewal rarely lasts. One bad
succession decision at the top of an or-
ganization can undermine a decade of
hard work. Poor succession decisions
are possible when boards of directors
are not an integral part of the renewal
effort. In at least three instances I have
seen, the champion for change was the
retiring executive, and although his
successor was not a resistor, he was
not a change champion. Because the
boards did not understand the trans-
formations in any detail, they could
not see that their choices were not good
fits. The retiring executive in one case
tried unsuccessfully to talk his board
into a less seasoned candidate who bet-
ter personified the transformation. In
the other two cases, the CEOs did not
resist the boards’ choices, because they
felt the transformation could not be
undone by their successors. They were
wrong. Within two years, signs of re-
newal began to disappear at both
companies.
• • •
There are still more mistakes that peo-
ple make, but these eight are the big
ones. I realize that in a short article
everything is made to sound a bit too
simplistic. In reality, even successful
change efforts are messy and full of
surprises. But just as a relatively sim-
ple vision is needed to guide people
through a major change, so a vision of
the change process can reduce the
error rate. And fewer errors can spell
the difference between success and
failure.
Reprint R0701J; HBR OnPoint 1710
To order, see page 127. YY EE
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“Firing Back should be read by anyone
who has success on their agenda.”
Donald Trump
“I strongly recommend it.”
Clayton M. Christensen, author, The Innovator’s Dilemma and The Innovator’s Solution
“Filled with ideas and methods that can
help any company.”
Jong-Yong Yun, Vice Chairman and CEO, Samsung Electronics
Available wherever books are sold.
www.HBSPress.org
Open up to great ideas
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__MACOSX/._Leading Change - Why Transformation Efforts Fail - Kotter.pdf
Why hospitals dont learn from failure - Tucker and Edmondson.pdf
Why Hospitals Don't Learn from Failures: ORGANIZATIONAL AND
PSYCHOLOGICAL DYNAMICS
THAT INHIBIT SYSTEM CHANGE
Anita L. Tucker Amy C. Edmondson
T !ie importance of hospitals learning from tlieir failures hardly needs to be stated. Not only are matters of life and death at stake on a daily basis, but also an increasing number of U.S. hospitals are operating in the red.' Organizational learning is thus an imperative.
Recent research suggests there are plenty of problems, errors, and other learning opportunities lacing these complex service organizations. In 2000, the Institute of Medicine issued a report estimating that 44,000 to 98,000 people die each year as a result of medical errors.^ Other studies suggest, in addition, that med- ical errors with less serious consequences are pervasive in hospitals.^
Hospitals historically have relied on a dedicated and highly skilled profes- sional workforce to compensate for any operational failures that might occur during ihe patient care delivery process. Great doctors and nurses, not great organization or management, have been seen as the means for ensuring that patients receive quality care. Recently, however, the medical community has responded to increased public awareness of shortcomings in health care delivery by calling for systematic, organizational improvements to increase patient safety. Examples of such initiatives include creating shared databases of medical errors to facilitate widespread learning from mistakes and focusing renewed attention on hospital processes, culture, and reporting systems.•*
Front-line employees in service organizations are well positioned in these efforts to help their organizations learn, that is, to improve organizational
We wish to thank the participating hospitals and nurses and Harvard Business School's Division of Research who supported this research. We are grateful to H. Kent Bowen and Steven J. Spear for engaging the participation of two of the study sites and for advice and guidance on using observa- tional methods to study the management of operations. Rogelio Oliva's comments were extremely helpful in clarifying our model of problem solving. Jennifer Chalfin's assistance with the model graphics is gratefully acknowledged.
CALIFORNIA MANAGEMENT REVIEW VOI. 4S, NO 1 WINTER 2001 SS
Why Hospitals Don't Leam from Failures
outcomes by suggesting changes in processes and activities based on their knowledge of what is and is not working.^ Identifying and resolving causes of problems that arise during the course of work is one method for achieving orga- nizational learning. By catching, correcting, and removing underlying causes, front-line employees can contribute to changes that help avoid erosion of quality and customer satisfaction in the future. In this way, through initiative taking and problem solving at the front lines, organizational systems and procedures can be changed to avoid many of the most prevalent recurring problems (sometimes referred to—perhaps overly optimistically—as "low hanging fruit").
We conducted a detailed study of hospital nursing care processes to inves- tigate conditions under which nurses might respond to failures they encounter in their hospital's operational processes by actively seeking to prevent future occurrences of similar failures. Our research suggests that, in spite of increased emphasis on these issues, hospitals are not learning from the daily problems and errors encountered by their workers. We also find that process failures are not rare but rather are an integral part of working on the front lines of health care delivery.
Although this study focused on hospital nurses, the lessons learned have implications for managers in other service organizations as well The tasks car- ried out by nurses are knowledge-intensive, highly variable, and performed in the physical presence of customers, which heightens the worker's focus on the current customer's comfort and safety and can detract from awareness of the need to improve the organizational system through which care is delivered. These aspects are similar to work environments of other service providers who
perform complex physical and mental tasks Amy C. Edmondson is an Associate Professor j ^ ^^e presence of customers, such as com- of Business Administration at Harvard Business Schooi. <[email protected]> P^ler help-desk operators, repair techni- . . I T - , - . ., I J J . . Lj J cians, airline crews, fire fighters, police Anita L, Tucker is a doctoral candidate at Harvard ° '
Business School. <[email protected]> officers, teachers, beauticians, and some . customer service representatives. Further,
hospitals have many features in common with other service organizations, notably time pressure, unpredictability in the workload, the relatively low status of nurses as front-line employees, and their reliance on others for supplies and information. These features contribute both to the emergence of failures and to barriers to learning from them.
I
Process Failures on the Front Lines of Hospital Care Delivery Our research identified two types of process failures—problems and
errors. We define an error as the execution of a task that is either unnecessary or incorrectly carried out and that could have been avoided with appropriate distri- bution of pre-existing information. For example, we observed a patient who had been urmecessariiy prepared for colonoscopy at significant expense to the hospi- tal and discomfort to the patient before the specialist reviewed her case—reveal- ing that the patient was not an appropriate candidate for the procedure—and cancelled it.
56 CALIFORNIA î ANAGEMENT REVIEW VOL 45, NO. 2 WINTER 2003
Why Hospitals Don't Leam from FeUlures
Hospital errors have received considerable nationwide attention recently; however, an emphasis on only those errors that lead to severe consequences such as the death of a patient has perhaps obscured the subtler phenomenon of errors that take place within the care delivery process everyday—such as an unnecessary pre-operative preparation. Thankfully, most errors are caught and corrected before patients are harmed; however, a lack of attention to the process errors that precede more visible, consequential failures may limit opportunities for organizational learning.
The second type of failure is a problem, which we define as a disruption in a worker's ability to execute a prescribed task because either: something the worker needs is unavailable in the time, location, condition, or quantity desired and, hence, the task cannot be executed as planned; or something is present that should not be, interfering with the designated task/' Examples of problems include missing supplies, information, or medications. Unlike errors, work- process problems have received little atten- tion in the literature or press. Like errors. Whereas workers can take action problems are a valuable source of informa- , , ,
lion about ways in which the system is not *° ^°'^^ problems, prevention
working. of errors necessarily requires workers are well aware of the prob- management involvement
lems they encounter. In contrast, by derini- tion, people are unaware of their own errors to redesign WOrk Systems. while making them. Not surprisingly, given that we observed the work processes from the viewpoint of front-line workers, the majority (86%) of the failures we observed in the care delivery process were problems rather than errors. Both kinds of failures require some kind of action for patient care to continue effectively. Whereas workers can take action to solve problems—due to their intense awareness of them—prevention of errors neces- sarily requires management involvement to redesign work systems in ways that make errors less likely to occur.
Research Base
In this article, we summarize findings from an in-depth study of work system failures on the front lines of care delivery in hospitals. We analyzed qualitative data from 239 hours of observation of 26 nurses at nine hospitals to develop understanding of and recommendations for organizational learning from process failures.^ After completing the observations, we conducted inter- views with twelve nurses at seven of the hospitals studied.'̂
Nursing units provide a rich context for studying problem solving. First, nurses are typically experienced and capable problem solvers because their pro- fession requires a high level of cognitive reasoning and discretionary decision making.'' For example, nurses coordinate patients' care with support functions such as diagnostic tests and physical and respiratory therapy, pulling together and interpreting data to recognize ominous patterns that warrant contacting
CALIFORNIA MANAGEMENT REVIEW VOL 45, NO, 2 WINTER 2003 57
Why Hospitals Don't Learn from Failures
physicians to intervene when a patient takes a turn for the worse. In addition, they provide direct patient care, including assessing patients' condition, adminis- tering medications, bathing and moving patients to prevent bed sores, providing treatments (e.g., blood transfusions, dressing changes), and educating patients (and their families) about their medical conditions. Nurses usually have multiple patients and meeting all of their physical and emotional needs is challenging, if not impossible. Consequently, nurses continually evaluate what needs to be done, reprioritizing their tasks to meet patients' changing needs. Second, the unpredictable nature of health care and the high level of interdependence among service-providing employees'" {e.g., nurses, doctors, pharmacy, central supply, and laboratory) make it likely that nurses will encounter failures in the course of their day-to-day work.
With the exception of the first hospital, a community hospital actively engaged in an organizational change effort, we purposely sought hospitals with reputations for nursing excellence by asking nursing governing boards for refer- rals to such hospitals and by searching nursing magnet literature for hospitals nationally recognized for nursing excellence. Our goal was not gather a repre- sentative sample of hospitals, but instead to assess how excellent nursing hos- pitals handled service failures, while also ensuring that our findings were not biased by results from only one organization. By including multiple excellent organizations, we were able to discern that the basic pattern of problem-solving behavior was similar across these nine across hospitals, with only modest varia- tion from site to site. These hospitals are described in Table 1, using pseudonyms to protect their confidentiality."
Failures on the Front Lines of Care Delivery
We characterized the nature of the failures we observed on the front lines of patient care delivery, and subsequently we examined nurses' responses to them. We encountered 194 failures during our observations. Problems consti- tuted the majority (166) of these data. Nurses experienced five broad types of problems: missing or incorrect information; missing or broken equipment; wait- ing for a (human or equipment) resource; missing or incorrect supplies; and simultaneous demands on their time.'^ Problems were most likely to surface while nurses were preparing for patient care {88% of the problems) and/or as a result from a breakdown in information or material transfer to the nurse (91 % of the problems), highlighting the boundary-crossing nature of this kind of process failures. This finding is further reinforced in interviews. Five of the twelve nurses interviewed noted that although nurses should take responsibility for trying to improve how things work, many problems stem from other groups and departments. An oncology nurse commented on her perception that down- stream, internal support departments were the source of many disruptions:
"The daily problems we face are from outside of our own unit—central supply and housekeeping, for example. It is not ihc people on the unit. It is not what we do or don't order for our supplies. It is a system problem."
58 CALIFORNIA MANAGEMENT REVIEW VOL. 45. NO. 2 WINTER 2003
Why Hospitals Don't Leam from Failures
T A B L E I , An Overview of Hospitals where Observation ofWorkers Occurred
Hospital
1
2
3
5
6
7
8
9
Total
Type of Hospital
Small Community
Specialty, Urban, Teaching
Rural Community
Community, Private Not-For-PnDfrt
Community, Government
Community, Government
Teaching, Urban
Bsdiatric, Teaching, Urban
Teaching, Tertiary Care
Number
of Beds
47
98
134
243
292
250
198
163
433
Nursing
Units
Observed
Intensive Care Unit
Surgical
Medical/ Surgical
Surgical and Maternity
Oncology & Medical/ Surgical
Cardiac
Oncology
Oncology
Intensive Cane Unit
Unionized
Nurses
Non-Union
Non-Union
Union
Non-Union
Union
Union
Non-Union
Union
Non-Union
Observation
Time
(hours:min)
82:35
7:45
27:19
34:30
15:35
1:30
20:30
9:11
40:30
239:25
% of Total
Observation
Hours
34%
3%
11%
14%
1%
\%
9%
4%
17%
# of Nurses
Interviewed
0
0
2
1
3
1
2
1
2
12
Second, we observed 28 errors, which fell into three categories: incorrect actions made by the nurse (39%), errors made by other people (18%), and unnecessary execution of tasks resulting from faulty process flows (43%). Exam- ples of these three categories respectively include a nurse who forgot to give a patient his medications for the entire shift, nurses having to correct mistakes made by the previous shift's nurse (i.e., a patient's diet entered incorrectly in the computer system), and nurses beginning to transfer a patient to another unit before receiving information from surgeons (and in two cases, family members) that reversed the transfer decision.
Distinguishing between problems and errors highlights the different roles front-line employees can play in improvement. The relative visibility and frequency of problems, compared to errors, makes them accessible to front-line workers who are well positioned to suggest important changes that managers would not be able to identify. Second, problems carry less stigma than errors, making discussion of them less interpersonally threatening." Understanding how front-line employees respond to problems is thus important for efforts to improve work systems and processes.
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Why Hospftals Don't Leam from Faiiures
First-Order Problem Solving
Research on quality improvement has distinguished between two types of response to problems—short-term remedies that "patch" problems and more thorough responses that seek to change underlying organizational routines to prevent recurrence."* We make a similar distinction between first- and second- order problem-solving behavior in service organizations.'^ First-order problem- solving behavior occurs when the worker compensates for a problem by getting the supplies or information needed to finish a task that was blocked or inter- rupted. The worker does not address underlying causes, thus not reducing the likelihood of a similar problem in the future. In our research, we found that nurses implemented a short-term fix for the overwhelming majority ol the fail- ures observed, enabling them to continue caring for their patients, without tak- ing any action to try to prevent recurrence of similar failures—that is, without prompting organizational learning. For example, an oncology floor nurse who worked on the night shift ran out of clean linen to change her patients' beds. She walked to another unit that had linen in stock and took from their supply.
At first glance, first-order problem solving seems successful: the nurse was able to obtain linen. The cost to the nurse and to the hospital was minimal; it only took a few minutes of her time and was inexpensive. Notably, this nurse did not pay for a taxi to deliver the linen from an off-site linen cleaning service, which nurses at other hospitals reported as how they often handled the problem of running out of certain supplies, including linen. Seven out of nine nurses whom we interviewed reported feeling gratified when they figured out a way to work around an obstacle enabling them to continue patient care. The nurse missing linens commented,
"Working around problems is just part of my job. By being able to get IV bags or whaiever else I need, it enables me to do my job and to have a positive impact on a person's life—like being able to get them clean linen. And I am the kind of per- son who does not just get one set of linen, I will bring back several for the other nurses." I
Upon further reflection, it appears that first-order problem solving can be counterproductive. It keeps communication of problems isolated so that they do
not surface as learning opportunities. Work- First-order problem solving can ers rarely inform the person responsible for
be counterproductive. It keeps '^ ^ ^ from learning that their processes could be
communication of problems improved. Sometimes, first-order problem , . . iL A xi_ J J. solving creates new problems elsewhere, as
isolated so that they do not , \ ^ , ' when the above nurse took several sets of
surface as learning opportunities. linens from another area. Moreover, consid- erable time (of highly paid professionals) is
wasted on tasks and rework that would not otherwise be necessary. We found that, on average, 33 minutes were lost per eight-hour shift due to coping with system failures that could have been addressed and removed. Thus, first-order
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problem-solving behavior, ironically, can preclude improvement by obscuring the existence of problems and errors and preventing operational and structural changes that would prevent the same failures from happening again.
Our analysis identified two implicit strategies, or more colloquially, rules- of-thumb that exemplify first-order problem solving. The first rule of thumb is as follows: when you encounter a problem, do what it takes to continue ihe patient-care task—no more, no less. When nurses used this rule—which they did for 93% of the problems—their behavior involved securing the information or material they needed to do their jobs without probing into what caused the problem to occur. After the nurses were able to resume caring for the patient, they did not expend further effort on the incident; that is, they neither commu- nicated that il occurred to others nor sought to investigate or change causes. This strategy served several purposes. It allowed a nurse to meet the require- ments of the current patient—a responsibility that the nurses we observed did not take lightly. It also reduced the amount of time the harried nurse spends away from patient care duties; engaging in extra activity beyond the immediate fix would be a further drain on the care current patients received.
The second rule of thumb was—when necessary for continuity of patient care—to ask for help from people who were socially close rather than from those who were best equipped to correct the problem. The second rule of thumb helped to preserve the nurse's reputation regarding his or her competence at handling the daily rigors of nursing. In addition, it allowed nurses to avoid unpleasant encounters with cantankerous physicians or managers as long as possible. At the same time, it all but precluded addressing underlying causes that might improve tlie system. The nurses followed this rule for 42% of the prob- lems and deviated from it for only 7% problems (e.g., they contacted a physician or other hospital personnel rather than attempting to solve the problem on their own)."" The appeal and power of rules of thumb upon which one can tacitly rely in a time-pressured situation may help explain the high level of consistency of nurses' responses to problems.
Second-Order Problem Solving
Second-order problem-solving behavior occurs when the worker, in addition to patching the problem so that the immediate task at hand can be completed, also takes action to address underlying causes. Second-order problem solving includes: communicating to the person or departtnent responsible for the problem; bringing it to managers' attention; sharing ideas about what caused the situation and how to prevent recurrence with someone in a position to imple- ment changes; implementing changes; and verifying that changes have the desired effect. Given that nurses have so little spare time for extensive second- order problem-solving behavior such as tracking the problem to its source and making system changes to prevent recurrence, we categorized any behavior that called attention to the situation—thereby starting a legitimate process of inquiry into root cause which could then transpire over a period of time—as indicative
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Why Hospitals Don't Leam from Failures
of second-order problem-solving behavior. Nonetheless, only 77o of nurse responses met even these lenient criteria.
To illustrate second-order problem solving in this context, we observed an inexperienced in tensive-care unit (ICU) nurse transfer a two-year old patient to the oncology floor by mistakenly leaving the sleeping child on his ICU bed rather than moving him onto the standard hospital bed in his new room, despite the protests of the oncology nurse that the highly-specialized ICU beds had to be returned. Not unexpeaedly, the ICU nurse manager called the oncology unit secretary 30 minutes later, asking for the ICU bed. The oncology nurse—instead of simply returning the bed—did something that was unusual, and certainly not necessary for the immediate care of her patient. She called the ICU nurse man- ager, explaining, "I don't want to get anyone in trouble, but I want you to know what happened so you can talk to the nurse so that it does not happen again."
In this example, the nurse took care of the immediate situation—getting the ICU bed back to the unit—and also took action to try to remove the underly- ing cause of the error—the new ICU nurse's mistaken belief that it was worse to move a sleeping child than to leave an ICU bed on another unit. The ICU nurse manager could then ensure that all ICU nurses were aware of this requirement. The oncology nurse's apologetic introduction, when calling the ICU to engage in system-correcting behavior, is perhaps indicative of how counter-normative such behavior can be in hospitals. Instead of being governed by tacit rules-of-thumb that everyone seems to follow without explicit decision, second-order problem solving seemed to take conscious effort.
Second-order problem solving can have positive consequences for work- ers and the organization. If the worker's action is successful and the problem does not recur, they will not have to face similar obstacles in the future. As a result, second-order problem solving is a way that real change is achieved. The organization can benefit from higher productivity, customer satisfaction (because service is not interrupted), and worker satisfaction (feelings of competence from improving their work systems and less frustration with completing their tasks).
Three Positive Human Resource Attributes that Prevent Learning
Why aren't hospitals—and we suspect many other service organizations as well—learning all they can from daily problems encountered by their work- ers? Our research suggests that it is not because problems are highly complex or difficult to solve, nor is it because nurses are unmotivated—two plausible explanations. The problems we observed, while often requiring some sort of system change for resolution, were neither ill defined nor technically challeng- ing. Instead, they were relatively straightforward and embedded in routine processes; typical examples included missing medications, regular-diet food trays being delivered for diabetic patients, insufficient supplies, and a lack of necessary medical orders for patient care. i
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Why Hosprtals Don't Leam from Failures
It is also not because nurses are uncommitted, lazy, or incompetent. The nurses studied were extremely dedicated and capable, often possessing advanced degrees and all had worked more than three years on their unit. Nine out of ten nurses whom we observed for an entire shift stayed an average of 45 minutes after their shift had ended—without extra pay—to complete their patient care duties. They ate their lunches in much less time than allotted and postponed taking personal breaks in order to provide the care they felt their patients deserved. One nurse, who worked from
7:00 A.M. until 7:00 P.M. called the unit at The lack of organizational learning 4:00 A.M. after waking up, suddenly * ^ .• . . . , remembering something she had forgotten ^^°^ ^ '̂'"''65 Can be explained by to tell the nurse who took over caring for an emphasis on individual her patients.
.̂ , , , . ,, . vigilance, unit efficiency concerns, The lack of organizational learning " '
from failures can be explained instead by and empowerment. three less obvious, even counterintuitive, reasons: an emphasis on individual vigilance in health care, unit efficiency con- cerns, and empowerment (or a widely shared goal of developing units thai can function without direct managerial assistance). These three factors, while seem- ingly beneficial for nurses and patients alike, can ironically leave nurses under- supported and overwhelmed in a system bound to have breakdowns because of the need to provide individualized treatments for patients.
First, individual vigilance—an industry norm that encourages nurses and other health care professionals to take personal responsibility to solve problems as they arise—is explicitly developed and highly valued in health care organiza- tions. Counterintuitively, this can create barriers to organizational improvement because, in addition to encouraging individuals to be alert to things that can go wrong and to quickly take action, norms of individual vigilance encourage inde- pendence. Each caregiver thus tends to work on completing her or his own tasks without altering common underlying processes. Nurses are allowed, and even encouraged, to resolve problems independently without having to consider the impact on the system. In this way, problems of missing supplies or equipment tend to be resolved by taking the necessary items from somewhere else, hence creating another problem downstream. We found that nurses' problem-solving action tended to be directed at meeting immediate needs of patients; its scope rarely included assessing or remedying underlying causes—even when similar problems were confronted consecutively—making the chances of spurring orga- nizational improvement and change through such efforts remote.
Second, nursing units were designed to maximize individual unit effi- ciency. Nursing labor is expensive and in short supply. Understandably, hospitals can ill afford to have nurses routinely working with slack resources. This staffing model leads to an organizational design where workers do not have time to resolve underlying causes of problems that arise in daily activities. Instead, nurses are barely able to keep up with the required responsibilities and are in essence forced to quickly patch problems so they can complete their immediate
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Why Hospitals Don't Learn from Failures
responsibilities. Thus, in this situation it is possible for an individual worker to be working non-stop while tbe content of the work technically adds little value to the customer's experience because of the amount of rework and unnecessary steps.
Third, empowerment of workers has been cited as a solution for quality and productivity problems.'^ The flip side of empowerment, however, is the removal of managers and other non-direct labor support from daily work activi- ties, leaving workers on their own to resolve problems that may stem from parts of the organization with which they have limited interaction. Reducing the degree to which managers are available to front-line staff can be a loss for improvement efforts, especially when workers are already overburdened by existing duties. Managers tend to have a broader perspective than line workers, possess status necessary to resolve problems that cross organizational bound- aries, and are capable of implementing solutions on a wider basis. This is not to say that nurses are not capable of engaging in such activities, but rather that the immediate nature of their duties precludes them from spending large amounts of time away from patient care. Without a readily available nurse manager, they are left without anyone to assist them in making these connections.
An Illusory Equilibrium Created by Responses to Process Failures
when a problem arises, a worker needs to engage in first-order problem solving merely to be able to continue his or her duties. First-order problem solv- ing, however, does not alter the underlying conditions that gave rise to barriers to task completion, and so the failure, or one just like it, is likely to recur. This means that although the behavior appears to provide a solution, the solution, in fact, is a temporary measure. As a model of this dynamic phenomenon. Figure 1 depicts the causal relationships between these constructs.
The iterative relationship between problems (recognized by workers on the job as "barriers to task completion") and worker response (first-order prob- lem-solving effort) is a dynamic structure of the type that researchers who study the dynamic properties of organizational systems have called a "balancing loop."'^ How it works is that the emergence of a problem (some disruption or barrier that would otherwise preclude the continuity of patient care) increases the chances (indicated by a plus sign in the thick arrow at the top of Figure 1) of a particular response—a first-order problem-solving effort. In turn, when this response successfully patches the problem, it reduces or removes the barrier (indicated by a minus sign next to the other thick arrow), allowing the caregiver to continue the patient care task.
This is a system in apparent balance. A problem shows up, action is taken, and the obstacle is gone—at least temporarily. As depicted in Figure 1, however, an increase in first-order problem solving actually reduces the likelihood that underlying causes will be addressed. First, the more effort expended in first- order problem solving, the less likely he or she is to have and take time to
r Al IFORNiA MANAGEMENT REVIEW VOL 45. NO, 2 WINTER 2003
Why Hospitals Don't Leam from Failures
F IGURE I . Modelof First-Order and Second-Order Problem-Solving Behavior
Barriers to Task Completion
Norms of Individual Vigilance
. ^ Efficiency Concerns
+ Empov/erment ^ +
"*• First-order Problem
Solving Effort
Latent Failures
Effectiveness of First- order Problem Solving
Effectiveness of Second-order
Problem Solving Second-order Problem
Solving Effort
Organization
(Responsiveness
Management
Support
Psychological Safety
engage in second-order problem-solving behavior. Because first-order problem solving takes time, it can leave workers with less flexibility to investigate causes and negotiate potential countermeasures.
A more subtle mechanism through which second-order problem-solving effort is reduced is the feelings of gratification that nurses report when effec- tively overcoming problems on their own. One nurse expressed her satisfaction when she was able to resolve issues that were preventing her from caring for her patients, "I have a lot of job satisfaction when I go home and I feel like I did everything that a patient needed and was entitled to. Even the little things." Ironically, this rewarding feeling of competence and self-sufficiency tends to further decrease the chances of expending effort to get others involved, as needed for second-order problem solving—and so the rate of failure emergence is not reduced. This is also depicted in Figure 1, in the positive link between effective first-order problem solving and worker feelings of gratification.
In most hospitals, organizational culture and management behaviors tend to reinforce this already-robust system of individual vigilance. Seventy percent of the nurses we interviewed commented that they believed their man- ager expected them to work through the daily disruptions on their own. Speak- ing up about a problem or asking for help was likely to be seen as a sign of incompetence. As one nurse interviewed explained, "My manager is not inter- ested in hearing about things if they are small. If I went to her with a small problem, she would say, 'Solve it yourself.' To get any attention from managers.
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Why Hospitats Don't Leam from Failures
problems have to be something that is out of your hands—something you can't solve on your own."
Further, to those directly involved, things seem to be working reasonably well. It is stressful, but basically in balance. The catch is—because first-order problem solving is time-consuming and tiring—over time, burnout begins to take its toll on the system. This time delay is represented in Figure 1 by two slash marks between first-order problem-solving effort and burnout. This symbol indicates that first-order problem-solving behavior leads to burnout—but not immediately. Frustration and exhaustion accumulate over time. Not suri)risingly, worker burnout then further decreases the chances of effortful engagement in
second-order problem solving (another Over time, therefore, the apparent causal arrow marked by a minus sign in . , * .L. . - 1 J Figure 1). In addition, less effort on second- balance of this system is revealed ^ ' , , . « ..
' order problem solving means its effective- as illusory. Workers experience an ness or ability to reduce latent failures also
- , . .. goes down. To illustrate this, in our study, increasing sense of frustration, ^ -T „ . K ^ *
° one nurse said, I am quite burned out as a exhaustion and, in some cases, whole with nursing. I would quit tomorrow
if I could find decent work with health leave the organization-worn out insurance-even for less pay/
by the task of swimming Over time, therefore, the apparent . • X • 1. balance of this system is revealed as illusory.
upstream against an incessant ,., , . . . / ^ ° Workers experience an increasing sense of
tide of small, annoying problems. frustration, exhaustion and, in some cases, leave the organization—worn out by the
task of swimming upstream against an incessant tide of small, annoying prob- lems. Across the health care delivery industry, this phenomenon is contributing to unacceptably high levels of turnover in many organizations and to widespread nursing shortages.'^ Levers for Change
The process of developing a causal feedback model suggests the location of leverage points for change. The model shown in Figure 1 depicts first-order problem-solving behavior as a "fix that fails,"^" that is, it illustrates the all too human response to take action expediently when things go wrong in such a way that the situation seems to improve, in the short term. Over time, however, as shown by the model, the situation gradually worsens. Thus, the power of a causal feedback model such as this is that it calls attention to variables that are well positioned for creating more fundamental, long-term change. These lever- age points constitute specific ways that managers can foster organizational learn- ing efforts by front-line workers in hospitals and other service organizations.
As the model shows, the situation can only be improved in a real rather than illusory manner through second-order problem-solving behavior. To make this happen, managerial intervention is likely to be essential. Thus, a first lever
66 CALIFORNIA MANAGEMENT REVIEW VOL 45, NO, 2 WINTER 2003
Why Hospitals Dont Leam from failures
for change is management support, which can work deliberately to increase effort spent on second-order problem solving by front-line workers. This poten- tial influence is depicted on the right side of Figure 1.
What do we mean by management support? To begin with, managers must make an effort to be regularly available for at least part of all shifts. We observed that the physical presence of managers increased the likelihood of managers being informed of problems occurring on the unit; this, in turn, allowed managers to investigate and support possible work system changes. Next, managers can counteract time pressure by providing assistance for front- line problem-solving efforts. In addition, by acting as role models of second- order problem solving, managers can teach workers to think about what could be done to prevent similar problems from occurring in the future.^'
Second, to learn from failures, people need to be able to talk about them without fear of ridicule or punishment. Managers can help create an environ- ment where workers feel safe taking the interpersonal risks that second-order problem-solving entails, thereby making this behavior more psychologically feasible (see Figure TO learn trom failures,
1). Creating a psychologically safe work environ- people need tO be able tO ment does not require managers be excessively warm and friendly, but instead that they invite talk abOUt them Without fear others u, express .lu-ir concerns and model fallibil- ^^ ^̂ j^^^ig ^ ity by admittmg their own errors.
Third, managers and others in the organization must respond to initiative by following through on these suggestions and facilitating boundary-crossing improvements that help reduce the rate of problem emergence. In short, if sec- ond-order problem-solving effort does not lead to any positive changes, workers will be discouraged about spending their time on this in the future. One nurse commented, "I know nurses on our floor used to come up with suggestions for change. No one seems to listen and now no one bothers trying." Conversely, if the effort is effective (because the organization is responsive), workers' motiva- tion to engage in second-order problem solving in the future will be strength- ened. The left side of Figure 1 thus shows organizational responsiveness to nurses' attempts at second-order problem solving as a positive influence on the effectiveness of the effort.
Are these solutions feasible in the budget conscious world of health care? After all, most involve additional expenses, whether freeing up a manager to assist front-line workers with resolving failures, promoting more discussion of (and time devoled lo) tracking down causes of problems, or implementing cotin- termeasures. Further analysis suggests that the extra expense would pay off. Although second-order problem solving requires an investment in developing bolh human resources and organizational routines, overtime the reduction in lailures could pay for themselves. At a bare minimum, we can estimate that worker time wasted in work-arounds to cope with system failures was 8% of a shift. Even with conservative estimates, this amounts to $256,000 per year in lost nursing time for a 200-bed hospital.'' Further, many nurses are currently
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Why Hospitals Don't Leam from Failures
"subsidizing" the hospital by working through their breaks, lunch time, and working unpaid overtime in order to make up the time they lost because of sys- tem failures and inefficiencies. This generosity backfires when nurses leave the profession due to burnout.
The savings due to reductions in patient complications could be even greater. For example, we observed one patient who stayed in the intensive-care unit for an additional night because a preparatory medication did not arrive on the floor in time and his procedure had to be delayed until the following day. Such discharge delays are extremely expensive for the hospital as they are reim- bursed for a category of services provided, not by their actual costs of providing each service.^* Moreover, many hospitals are capacity constrained, and so an extra day is a day that could have been provided to another patient.
The burden of learning from failures does not lie solely with managers. Workers must take specific actions, suggesting a list of desirable behaviors by front-line workers that differs in important ways from conventional wisdom about the ideal employee. For example, most managers would identify an ideal employee as one who can handle with ease any problem that comes along, without bothering managers or others. From an organizational learning perspec- tive, this is questionable wisdom. The ideal employee is instead a noisy com- plainer, who speaks up to managers and others about the situation, thereby running the risk of being seen as someone who lacks self-sufficiency. Similarly, instead of quietly correcting others' errors without making a fuss, a front-line worker should be a nosy troublemaker, actively pointing out colleagues' mis- takes. Third, the ideal employee for organizational learning does not convey an impression of flawless performance but rather openly acknowledges his or her own errors. This self-aware error-maker not only facilitates correction but also speaks up about process failure and thus contributes to a climate of openness in which others can do likewise. Finally, the ideal employee is a disruptive ques- tioner who won't leave well enough alone. This person is constantly question- ing, rather than accepting and remaining committed to, current practices. These differences are summarized in Table 2.
Conclusions
Our study shows that it is difficult for hospital workers to use problems as opportunities for improvement. The dynamic pattern described in this article is not unique to hospitals, although it may be exaggerated in health care by the task variability, the extreme time pressure faced by workers, and the increasing cost pressures faced by hospitals. Other service contexts present similar features. For example, many service workers are motivated by the rewarding sense of self-sufficiency that led some of the nurses we observed to avoid reporting or getting help for fixing system failures.
Many service organizations are not learning all they can from their fail- ures. Complex systems, like the ones used by most organizations to provide the services their customers buy, are bound to suffer from failure and poor design.
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Why Hospitals Dont Leam from Failures
T A B L E 2 . Comparison ofTradrtional and Learning Views of Desirable Employee Behaviors
When the Employee Faces:
Missing materials or infonnation
Others' errors
"Ideal Employee" Behaviors
Adjust to shortcomings in materials and supplies vi/ithout bothering managers or others.
Seamlessly corrects for emors of others - without confronting the person about their error
Employee Behaviors Conducive to Organizational Learning
Noisy Complainer. Remedies immediate srtuation but also lets the manager and supply department know when the system has failed.
Nosy Troublemaker. Lets others know when they have made a mistake with the intent of creating learning, not blame.
Own errors and problems
Creates an impression of never making mistakes.
Self-Aware Error-Maker. Lets manager and others know \^en they have made a mistake so that others can leam from their error Communicates openness to hearing about their errors discovered by others.
Subtle opportunities for improving the system
Committed to the current way of doing business-—understands the 'way things work" around here.
Disruptive Questioner who won't let well enough alone'. Questions why do we do things this way? is there a better way of providing the service to the patient?
Therefore, not hearing anything about what kinds of failures workers are experi- encing is more likely to mean that managers are not present and receptive enough for workers. The lack of communication does not mean there are no problems. The clues managers can look for include worker frustration that input is not heard and a resigned sense that "nothing ever changes around here." As one nurse mused, "1 do not feel that my voice is heard. Often 1 am discouraged, so I don't input my ideas. Where would my ideas go? We are not asked for input." Over time, this leads to a sense of futile resignation that the problems are going to always be there because nothing gets resolved.
Even in the most successful service organizations, work system failures will occur. Both errors and problems can be detected and used as launching points for organizational learning and improvemeni by motivating changes to avoid recurrence. Front-line service providers are in the best position to discover and remove this type of work system fail- ure. Managers have an essential role: assist- ing with problem-solving efforts, providing support for workers who attempt to improve their work systems, and valuing them as motivated employees. By reframing workers' perceptions of failures from sources of frustration to sources of learning, managers can engage employees in system improvement efforts that would otherwise not occur.
By reframing workers' perceptions
of failures from sources of
frustration to sources of learning,
managers can engage employees
in system improvement efforts
that would otherwise not occur.
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Notes t. For a report the poor financial state of hospitals in general, see for example, C. Kramer and
D. Dalmand, "Ernst & Young/HCIA-Sachs Study Finds Continued Financial Woes for Hospi- tals on May Day," Ernst t^ Young/HCIA-Sachs [Electronic] (2001), accessed on Oaober 8, 2002.
2. This often cited statistic comes from L.T. Kohn, J.M. Corrigan. M.S. Donaldson, "To Err Is Human: Building a Safer Health System,•• (Washinsion, D.C.: National Academy Press, Committee on Quality of Health Care in America, Institute of Medicine. 2000).
3. Many researchers have written about the pervasiveness of medical errors in hospitals. For one of the most influential studies, see L.L. Leape, D.W. Bates, D.J. Cullen, et al, 'Systems Analysis of Adverse Drug Events." Journal of the American Medical Association. 11AI\ (1995): 35-43.
4. Both the popular press [J.P. Shapiro, "America's Best Hospitals," U.S. News and World Report (2000)1 and ihe medical community [E,C, Nelson. P,B. Bataldeii, T.P. Htiber, et al., "Microsystems in Health Care: Part I, Learning from High-Performing Front-Line Clinical Units," Joint Commission Journal of Quality Improvement. 28 (September 2002): 472-4971 bave ttirned their attetition to flaws in the operational systems through which care is provided.
5. Sim Sitkin has argued that small failures are excellent sources of learning because they indicate that current processes can be improved upon, without causing organizations to respond defensively as large failures are likely to do. whicb would inhibit effective learnitig. S. B. Sitkin, "Learning throtigh Failure: The Strategy of Small Losses," in L.L, Cimimings and B.M. Staw, eds.. Research in Organizational Behavior. 14 (1992): 231-266, For articles that discuss the role of froni-litie workers in solving operational problems, see J,P. MacDuffie, "The Road to 'Root Cause': Shop-Floor Problem-Solving at Three Auto Assembly Plants," Management Science. 43/4 (1997): 479-502; A. Mukherjee, M. Lapre, and L.N, Van Wassen- hove. "Knowledge Driven Quality Improvement," Management Science. 44/11 (1998): S35- S49; S.J. Spear, "The Essence of Jusi-in-Timc: Imbedding Diagnostic Tesis in Work-Systems to Achieve Operational Excellence," Production Planning d' Control (forthcoming).
6. The piifnomenon of workers lacking supplies at ihc poini and linit* at which they need it has been studied in depth by Steven Spear. His research into the Toyota Production System epitomized careful ethnographic observation of operating systems and the findings demon- strated the insight that this method can produce. See S. J. Spear, "The Toyota Production System: An Example of Managing Complex Social/Technical Systems: 5 Rules for Designing, Operating, and Improving Activities, Activity-Connections, and Flow-Path." unpublished doctoral dissertation. Harvard Business School, 1999.
7. For a more detailed explanatioti of the research methods used in this study, see A.L. Tucker, A.C. Edmondson, and S.J. Spear, "When Problem Solving Prevents Organizational Learn- ing," Jowrna/ii/Or̂ dw/zfl/wnfl/OjflH^eMaMtĴ ^wim;, 15/2 (2002): 122-137.
8. Given the time that bad elapsed, we were unable to gain additional access to two of the hospitals.
9. The nursing literature has emphasized the importance of critical thinking, the cognitive component of nursing work. For examples, see R. Hansten and M. Washburn, "Individual and Organizational Accountability for Development of Critical Thinking," Journal of Nursing Administration, 29/11 (1999J: 39-45; J.L. Lee. B.L. Chang, M,L. Pearson, K.L. Kahn, and L.V. Rubenstein, "Does What Nurses Do Affect Clinical Outcomes for Hospitalized Patients? A Review of the Literature," Health Serx'ices Research. 34/5 (1999): 1011-1032; C. Taylor. 'Prob- lem Solving in Clinical Nursing Practice," Journal of Advanced Nursing. 26 (1997): 329-336.
10. The complications caused by the interdependence of healthcare workers are discussed in S. Glouberman and H. Mintzberg, "Managing the Care of Health and the Cure of Disease—Part 1: Differentiation," Health Care Management Review. 26/1 (2001): 56-69.
11. The close proximity of Hospital 1 to our oflices, combined with the willingness of its inten- sive-care unit manager to allow us extensive access, led to more hours of observaiion ai Hospital 1 than was possible witb ibe other institutions. In addition. Hospital 1 was the first site in which nurses were observed in this study. We thus spent considerable time at this site to develop a deep understanding of and ability to decipher hospital care processes before approaching other hospitals for access. Despite spending more time at this site than any other, however, by tbe end of data analysis, we were able to conclude tbat tbe incidents and behaviors observed at Hospital 1 were typical of tbose observed at the other eight sites. Further Hospital 1 was solidly in the 'middle of the road" in terms of both problems and
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nurse responses. In sum, our over-sampling of problems at this site does not pose a serious threat to the generalizabilUy of our findings.
12. To compute inter-rater reliability for the types of problems, a random sample of ten observa- tion days was evaluated independenrly by two non-nurse reviewers. The kappa statistic, which adjusts the rating downward to compensate for the probability that raters could assign items to the same category by chance, was appropriate to use in this situation. The kappa value was 0.88 for judgments about problem type, which is considered almost perfect by Landis and Koch. See J.R. Landis and G.G. Koch, 'The Measurement of Observer Agree- ment for Categorical Data." Biometrics. 33 (1977): 159-174.
13. Previous research has established a positive relationship between the degree to which work- ers fee! safe taking interpersonal risks and the amount of errors that are reported. See A.C. Edmondson, "Learning from Mistakes Is Easier Said than Done: Group and Organizational Influences on the Detection and Correction of Human Error," Journal of Applied Behavioral Science, 32/1 (1996): 5-28, and A.C. Edmondson, "Psychological Safety and Learning Behav- ior in Work Teanas," Administrative Science Quarterly. 44/2 (1999): 350-383.
14. This pattern of simply fixing the problem rather than doing something to prevent its recur- rence is also reminiscent of reactive versus preventive control, as discussed in R.H. Hayes, S.C. Wheelwright, and K.B. Clark, Dynamic Manufacturing: Creating the Learning Orijanization (New York, NY: Free Press, 1988). Similarly, John Carroll and his colleagues explore this phenomenon with regards to accident reviews undertaken by nuclear power plant employ- ees, see J.S. Carrol!, J.W. Rudolf, and S. Hatakenaka, "Learning from Experience in High- Hazard Organizations," Research in Organizational Behavior ({onhQamm'^). Nelson Repenning and John Sterman contrast two types of process improvement, first-order improvement and second-order improvement, see N. Repenning and J.D. Sterman, "Capability Traps and Self- Confirming Attribution Errors in the Dynamics of Process Improvement." Administrative Science Quarterly. 47 (2002): 265-295.
1 5. Our concept of first and second-order problem solving is analogous to Argyris and Schon's notion of single and double loop learning. C. Argyris and D, Schon, Organizational Learning; A Theory of Aaion Perspective (Reading, MA: Addison-Wesley Publishing Company, 1978). It also draws from problem-solving literature in which a distinction is made between patching problems and actually removing underlying causes.
16. The reluctance to contact others about problems was common across all types and sizes of hospitals, including teaching hospitals where one might expect nurses to feel more comfort- able exerting their expertise given the substantial population of inexperienced physicians-in- training and students. In fact, for the twelve instances when nurses did contact the source, live (42%) were from Hospital 1—a non-teaching hospital and the smallest in our sample— with another three (67% in total) from non-teaching hospitals 4 and 5. The remaining four occurred at teaching hospitals 2. 7, and 9. Furthertnore, doaors were contacted immediately for only two problems, both times at community hospitals. Therefore, we conclude that reluctance to confront physicians does not systematically vary by hospital size or teaching status.
17. Linda Aiken and her colleagues found that empowerment of nurses is associated with high- quality care and low nursing turnover. L.H. Aiken, and P.A. Patrician, "Measuring Organiza- tional Traits of Hospitals: The Revised Nursing Work Index," Nursing Research. 49/3 (2000): 146-153.
18. For a detailed explanation of system dynamic models, see P.M. Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (New York, NY: Doubleday Currency, 1990). Two excellent articles that utilize system dynamics models to explain how organizations become trapped in self-reinforcing patterns of sub-optimal behaviors and, thus, poor performance are E.K. Keating, R. Oliva, N.P. Repenning, S. Rockart, and J.D. Sterman, 'Overcoming the Improvement Paradox," European Management Journal, \1I2 ('1999): 120-134; Repenning and Sterman, op. cit.
19. The connection between organizational factors—including the quality of hospital work processes—and the nursing shortage is discussed in R.C. Coile, Jr., 'Magnet Hospitals Use Culture, Not Wages, to Solve Nursing Shortage,' Journal of Healthcare Management, 46/4 (2001): 224-227.
20. Senge, op. cit. 21. For more on the role of the manager or a dedicated problem-solving support person in a
hospital, see S.J, Spear, "Deaconess-Glover Hospital Case (B)," case no. 9-601-023, Harvard Business School, 2001.
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22. For a discussion of leader behaviors associated with high psychological safety, and thus high team learning, see A.C. Edmondson, R. Bohmer, and G.P. Pisano, "Speeding Up Team Learn- ing," Harvard Business Review, 79/9 (2001): 125-134.
23. Assuming average annual salary of $40,000 per nurse, the wasted nursing time is $3,200 per full-time nurse. For a 200-bed unit—the average size hospital in our sample—at 80% occu- pancy and a 6:1 staffing ratio operating 3 shifts per day, this amounts to $256,000 per year.
24. Industry expens estimate that it costs between $ 1500 and $2000 per day to keep a patient in the ICU.
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