Architecture Assignment
RayanMakki
ArchitecturalPracticeBusinessDevelopmentPartI.pdf
11/5/20
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ARCHITECTURAL PRACTICE I
Architectural Practice I_AR 451 Daniela Deutsch / Rich Mitchell
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
Business Development and Marketing Part I
Architectural Practice I_AR 451 Daniela Deutsch / Rich Mitchell
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
11/5/20
2
Business Development and Marketing Part I
² Overview: ² Definition of Business Development ² Strategic Intelligence ² Client Relationships ² Developing Opportunities ² Marketplace Expertise ² Business Performance ² Strategic Business/Market Segments
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Business Development and Marketing Part I
² Individual Benefits ² Develop your ability to connect dots ² Understand how to build business ² Learn what it takes to bring in a client or project ² Personal satisfaction ² Increase your value
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
11/5/20
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Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Business Development and Marketing Part I
² Benefits To The Company That Employs You: ² Increase positive “chatter” about the company ² Develop a client-centric approach to projects ² Grow and support entrepreneurial culture ² Organized and focused business development efforts
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
11/5/20
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Business Development and Marketing Part I
² Definition of Business Development: ² Activities that promote our company in the marketplace and positions the firm to
win opportunities ² Strategic and competitive intelligence ² Building/maintaining relationships ² Developing opportunities to create projects ² Establishing and maintaining marketplace expertise ² Performing well for current clients
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Business Development and Marketing Part I
² First Steps: Invest In Yourself ² Strategic Intelligence ² Fluent on what our company offers ² Awareness of the economic conditions and impacts on marketplace ² Competitive Intelligence ² Well-informed on competitors’ activities ² Know your clients “hot buttons” ² Alert to business topics and issues: be prepared to share knowledge with clients.
“Think like clients do.”
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
11/5/20
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Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Business Development and Marketing Part I
² Get Involved In The Community ² Industry-specific organizations ² CREW, ICSC, NAIOP, ULI, BOMA ² Business organizations ² Local Economic Development ² Neighborhood/Civic organizations
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
11/5/20
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Business Development and Marketing Part I
² How To Contribute And Build Relationships ² Industry, business, and neighborhood organization board member and committee
participation ² NAIOP event committee ² ICSC local event contributor ² Charity event participation ² Networking at events (meeting people)
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Business Development and Marketing Part I
² Groundwork For New Projects: ² Identify a need for a potential client that you can fulfill ² Provide quick test fits for interior space or site study ² Develop quick conceptual sketches to promote a project ² Provide site-specific intelligence ² Develop a hypothetical project for a new client, then present your ideas ² Test/explore new technology and present it to a potential client
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
11/5/20
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Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Business Development and Marketing Part I
² Create/Maintain Market Expertise ² Professional organizations ² AIA, ACEC, AFO, ASLA, APA, SAME ² Present as speaker ² Published article or white paper ² Attend conferences ² Maintain credentials (licenses, certification, and registrations) ² Emerging service offerings
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
11/5/20
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Business Development and Marketing Part I
² Most Effective Way To Build Credibility ² Provide extraordinary client-focused service ² Help your client look good! ² Think ahead of your client ² Develop a sense of empathy for the client ² Perform each task at a high level ² There is no substitute for knowledge-based expertise ² Prepare for and take the ARE as soon as possible to become a registered architect
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Business Development and Marketing Part I
² Engage With Company Business Development Strategies ² Corporate Strategic Plan: Roadmap for improving firm performance in the
marketplace ² Business Development: Targeted activities identified in Market Segment
Action Plans tied directly to company strategic plan, market conditions, and resources available
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
11/5/20
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Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Business Development and Marketing Part I
² Market Segments ² Municipal ² State/Federal ² High Tech/Bio Tech ² Industrial ² Mixed Use ² Retail ² Commercial Office ² Educational ² Medical
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
Business Development and Marketing Part I
² Ethics: ² Maintain professional decorum and behavior ² Align strengths against competitor’s weaknesses without bashing ² Don’t overpromise ² Keep confidences ² Participate in appropriate meetings, venues, and events
Architectural Practice I / AR 451 – Daniela Deutsch / Rich Mitchell May 25, 2020 1
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
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QUESTIONS?
Architectural Practice I_AR 451 Daniela Deutsch / Rich Mitchell
Image Credit: Integrated Design Studio WI 2017 – Daichi Saito / Anthony Mull
