bus599 business plan
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ARABICANCCOFFEECOMPANY.pptm
ARABICANC COFFEE COMPANY BUS599 Strategic Management Omar Alzyoud Professor: Henry Kerich
Arabicana is a NAB company dealing specifically in non-alcoholic beverages including espresso, gourmet coffee, and ice cream
What We Do
provide consumers with a healthy product that meets
Arabicana Coffee Company will exclusively aim at reaching people between ages 15-55 to improve their lifestyle
Arabicana aims to:
Reach newer market segments
Increase its sales margin
Position itself as a healthy product company in the market
producing energy drinks that integrates healthy ingredients with good taste to achieve a productivity that ensures consumer satisfaction by matching the consumer preferences.
The Opportunity
Opportunities
Expanding the sale of the coffee industry
A big growth potential
Partnerships with suppliers and other key players in the industry
The coffee beverage industry can also capture the weight loss market
Increasing health awareness in the community
Investors invest in our company because
our product in high demand
Product readiness
Reach different states providing our product and services
Go over seas within 5 years
It’s your job to show them that your company will make that goal happen for them.
we have different idea from what other competitors offer(healthy)
Our business is ready
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Target Market
Baltimore city and near by areas
Target age 15-55
Median age 30.1
Small businesses like convivence store and medium stores like Safeway and Giants
Hospitals and Institutions
1,244 establishments businesses in the targeted area
Market Size
Population of the market size 6.7 million
Average income $47,131
Coffee Market is growing at a CAGR of 5.5% during the forecast period (2019 - 2024)
Available online,carry out, and dine in
Competition
Main competitors
Enerbee, Root9, Monster and Redbull
Competitive advantage:
Arabicana Coffee Company will seek to gain competitive advantage by way of producing energy drinks that integrates healthy ingredients with good taste to achieve a productivity
Arabicana Coffee: healthy beverage at low costs
Other products have side effects: heart palpitations, headaches, tremors, dizziness, chest pain
The Team
Arbicana coffee found by two people CEO Omar Alzyoud who has a master degree in Business Management
The CO-CEO Rima Alamoush (spouse) has experienced opening and managinf a business which was a private school in Jordan
Both founders gained skills to run small business, attract investors, and find funding institutes
Two of their family members joined the business management:
Rasha Alzyoud – CPA Accounting financing manager
Rana Alzyoud- Operating Manager
With the first year we will hire HR manager
Business Model
1. Milestone
April 2019 launched
October 2019 reach local region
First year
140,300 revenue
31,050 cup of coffee sold
Five years
Open 5 branches in different locations
Financial
2019-2020 $33,441 cash balance
2020-2021 $65,301 cash balance
2021-2022 $90,920 cash balance
2022-2023 $155,774 cash balance
Pricing tech= cost plus pricing involves adding a mark-up percentage to costs; this will vary between products, businesses and sectors. Value-based pricing is determined by how much value your customers attach to your product
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Funding
We collect money to fund our business in different ways
family and friend $55,000
financial institution(Banks) $200,000
Business Lines of Credit $30,000
Business Credit Cards $15,000
Equipment Financing $10,000
Invoice Financing $7,000
Global Opportunity , Advantage competitive
The Upside
Moral, legal and economic responsibilities towards customers and society through the provision of alcohol-free drinks
Healthy and clean to suit all the spectrum of society from children, students, employees, pregnant women, the elderly, athletes and diabetics.
Company sets an appropriate strategy to ensure that a suitable commodity is available for the customer's payment.
References
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