BSBMKG621 Develop organisational marketing strategy
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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 1 of 56
Candidate Assessment Tool
STUDENT NAME:
STUDENT ID:
ASSESSOR NAME:
UNIT CODE AND TITLE: BSBMKG621 Develop organisational marketing strategy
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 2 of 56
About this booklet
This Candidate assessment booklet has been designed for students undertaking face-to-face
mode of study to provide information before they undertake these assessments. It also contains
assessment tools to assess the skills and knowledge required from you to be deemed competent
in this unit.
Please read all the information given to you when you receive this assessment booklet. If you do
not understand any part of this booklet, please inform your trainer/assessor.
The assessment booklet contains three (3) parts:
PART 1: Assessment information: This part contains information on the assessment for this unit of
competency and how an assessment will be conducted throughout this unit to achieve the
competency. It includes:
• Application of the unit of competency
• Purpose of assessment
• Elements, performance evidence and knowledge evidence requirements of the unit
• Conditions, context, required resources and location of the assessment
• Assessment tasks
• Outline of evidence to be collected
• Administration, recording and reporting the requirements including special adjustments,
appeals, reasonable adjustments and assessors’ intervention.
PART 2: Assessment tasks: This part contains the information to undertake the assessment task
successfully. In each assessment task, students will find the following information:
• Task instructions
• Role play/Practical Demonstration information
• Information on resources required, where applicable.
PART 3: Appendix: This part contains the documents/templates required to complete the
assessment tasks (Part 2).
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 3 of 56
PART 1
Application of the unit of competency:
Assessment Information
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 4 of 56
This unit describes the skills and knowledge required to conduct a strategic analysis to develop
an organisational marketing strategy. This involves identifying the organisation’s strategic
direction, evaluating marketing opportunities and formulating a marketing strategy.
The unit applies to individuals who are senior marketing professionals responsible for providing
strategic direction to the marketing function of an organisation. Their responsibilities include
analysing information on internal and external business and marketing environment; examining
current marketing performance; identifying new marketing opportunities arising from emerging
trends; and devising a marketing strategy. Individuals operating at this level generally conduct
these activities using information gathered by people working under their direct and indirect
supervision at lower levels of the organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Purpose of assessment:
The primary objective of assessment is to support and encourage your learning.
Assessment results give the assessor an indication of how well you learnt in class and or areas you
may need extra support.
Performance evidence:
The candidate must demonstrate the ability to complete the tasks outlined in the elements,
performance criteria and foundation skills of this unit, including evidence of the ability to:
develop at least one organisational marketing strategy.
Knowledge evidence:
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the
elements, performance criteria and foundation skills of this unit, including knowledge of:
• cost-benefit analysis techniques
• key provisions of relevant legislation, codes of practice and national standards affecting
marketing operations
• organisational structure, policies, procedures, products or services and overall strategic
plans of organisation
• principles and concepts of marketing and evaluation methodologies
• situational analysis
• strengths, weaknesses, opportunities and threats (SWOT) analysis
• risk management strategies
• strategic, operational and tactical analysis techniques
Context and conditions for assessment:
To comply with the assessment conditions of this unit:
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 5 of 56
• Skills for this unit of competency will be demonstrated in Australian School Of Commerce
classroom/Computer lab located at Level 5, 123 Lonsdale Street, Melbourne, Victoria 3000.
• You will have access to suitable facilities, equipment and resources, including template
documentation, policies and procedures to undertake the assessment tasks for this unit of
competency (refer Templates)
Resources required:
The assessor will ensure that assessment is conducted in a safe environment, and you have
access to the following resources for the unit:
• PowerPoint presentation
• Access to other learning materials such as textbooks
• Access to a computer, the Internet and word-processing system such as MS Word
• Computer technology and documentation as required
• Codes of practice and standards issued by government regulators or industry groups
• Student assessment booklet
• Australian School Of Commerce Learners’ resources for the unit BSBMKG621 Develop
organisational marketing strategy
Clustering/holistic assessment:
There is no provision for clustering of assessments in this unit.
AQF Level
AQF levels and the AQF levels criteria are an indication of the relative complexity and/or depth
of achievement and the autonomy required to demonstrate that achievement.
All assessment tasks must ensure compliance with the requirements of AQF level and the AQF
level criteria. For more information, please visit http://www.aqf.edu.au/
Relevant Legislation
• Australian Human Rights Commission Act 1986
• Age Discrimination Act 2004
• Disability Discrimination Act 1992
• Racial Discrimination Act 1975
• Sex Discrimination Act 1984
• Code of ethics and codes of conduct
• Ethical Principles in the Workplace
• Codes of practice
• The Privacy Act 1988 (Privacy Act) and Australian Privacy Principles (APPs)
• Occupational Health and Safety Act 2004 – Applicable in Victoria
• Work Health and Safety Act 2011
Competency requirements:
To be judged competent in this unit, you must satisfactorily complete all assessment tasks to be
Competent (C) in the unit. Students with unsatisfactory completion of any of the assignment
tasks will be deemed Not Yet Competent (NYC).
Assessors will ensure that the evidence collected meets the requirements of the Rules of
Evidence (authentic, current, sufficient and valid) prior to entering results into the competency
record sheet.
Students unsuccessful at achieving “Satisfactory” for any assessment at the first attempt will be
given two opportunities for reassessment. If the student is still deemed Not Yet Competent (NYC)
after two reassessments in a unit of competency, student will be required to repeat the unit as
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 6 of 56
per the scheduled delivery of the course. For further details, refer to Australian School Of
Commerce Assessment Policy and procedures.
Assessment tasks:
To achieve competency in this unit, you must satisfactorily complete all the following assessment
tasks within the date and time specified by your trainer/assessor. This will demonstrate that you
have all the required skills and knowledge for this unit.
Simulated Environment:
The simulated environment will provide students with all the required resources (such as the
equipment and participants, etc.) to complete the assessment task. The simulated environment
is very much like a learning environment where a student is able to practice, use and operate
appropriate industrial equipment, techniques, and practices under realistic workplace
conditions.
The simulated environment consists of the following:
• The training organisation is the workplace where the student will be required to complete
their job-related tasks and activities.
• The standard operating/workplace procedures.
• You will provide the student with assistance throughout the assessment activity. The
simulated environment must meet the following criteria:
- Follow standard operating/workplace procedures.
- Use up-to-date software and equipment.
- Work within stated timelines to meet deadlines.
- Gain experience in the challenges and complexities of dealing with multiple tasks.
- Experience prioritising competing tasks and dealing with contingencies.
- The simulated environment to work with others in a team.
- The simulated environment is sufficient to communicate, contribute and participate in tasks
and activities.
Assessment tasks Assessment description Location of
assessment
Assessment Task 1
(AT1):
Knowledge
Test
Students are required to complete the
knowledge test to be deemed competent. The
learners are required to answer in brief. They
must answer all the questions correctly to be
marked satisfactory.
ASOC CAMPUS
Assessment Task 2
(AT2):
Case study
and
presentation
This assessment is case study-based assessment,
where you are required to read the brief
provided as a case study and complete the
task.
ASOC CAMPUS
Assessment Task 3
(AT3):
Project
This assessment task requires students to
complete a series of tasks which includes report
writing. ASOC CAMPUS
Assessment Task4
(AT4):
Project and
presentation
This assessment task requires students to
complete a series of activities which includes
project and report writing.
ASOC CAMPUS
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 7 of 56
- The simulated environment is sufficient to work independently and manage workload.
Outline of evidence to be collected:
You must submit the following evidence to be marked competent for this unit. Your assessor
willensure that the evidence submitted meets the Rules of Evidence which are valid, sufficient,
current and authentic.
You must read and follow this information carefully while completing assessments for this unit of
competency and if you are unsure of any instruction, please contact your Trainer/assessor to
clarify.
The assessments are intended to be equitable, fair and flexible.
Instruction for learner
Prior to the commencement of the assessment:
The assessor will explain the Assessment Conditions and advise you prior to conducting
observation/assessment:
o what will occur throughout the assessment process
o when the assessment will occur (Date and Time)
o the level of competency expected
• Prior to the commencement of the assessment, you will be given the copy of the
Candidate Assessment Pack.
During the assessment:
• During role play/ practical demonstration, your trainer may be required to act as a student,
where required, but trainer/assessor will not interfere with the assessment.
• If the assessment activities might impact your safety or that of others, trainer/assessor will
stop the assessment immediately.
Assessment Task 1
(AT1):
Knowledge Test
• Answer all questions correctly in the Written Knowledge Questions and
submit to your assessor electronically.
• Complete and sign the cover sheet for assessment task
Assessment Task 2
(AT2):
Case study
and
presentation
• Completed Appendix 2
Completed and signed Assessment cover sheet for assessment task.
Assessment Task 3
(AT3):
Project
• Completed Appendix 3, Appendix 4 and Appendix 5.
• Completed report in Word format to be printed
Completed and signed Assessment cover sheet for assessment task
Assessment Task4
(AT4):
Project and
presentation
• Completed Appendix 6, Appendix 7 and Appendix 8.
• Completed and signed Assessment cover sheet for assessment task.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 8 of 56
• Your trainer/assessor will confirm assessment submission details for each assessment task.
• You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.
Submission of assessment:
You must ensure that the completed assessment tasks are submitted along with the assessment
cover sheet:
• ALL tasks must be completed in legible English. It is preferred that the tasks submitted for
assessments are typed.
• You must submit all assessments on or before the due date specified by the assessor as per
the training plan.
• Extensions for individual assessment tasks may be negotiated in specific circumstances with
your assessor/trainer. However, you need to provide genuine evidence documents when
seeking an extension to due date (e.g. extensions due to illness will require a medical
certificate). To arrange an extension, you must speak to your assessor prior to the due date.
Extensions must be confirmed by the trainer in writing.
• You are permitted to use dictionaries and to seek support (as required) unless it puts in
jeopardy the integrity of the assessment, your assessor will let you know if this is the case.
• Unless the assessment task specifically allows pair work or group activities such as
brainstorming, you must submit your own original work and must not copy the work of other
students. Plagiarism is unacceptable.
• You must complete the student’s declaration.
After Submission of assessment:
• Once you have completed and submitted assessment to trainer/assessor, your
trainer/assessor will mark the submitted assessment and will arrange a time with you for the
feedback discussion and to advise if there are any further steps for them to take.
• You will be provided with:
o clear and constructive feedback based on the assessment decision
o information on ways of overcoming any identified gaps in competency revealed by
the assessment
o the opportunity to discuss the assessment process and outcome
o information on reassessment and the appeals process
o an opportunity for reassessment, if appropriate
• This unit is not graded, and the student must complete and submit all requirements for the
assessment task for this unit of competency to be deemed competent.
Assessment outcomes: -
For unit of competency:
There are two outcomes for assessments: C = Competent and NYC = Not Yet Competent
(requires more training and experience).
You will be awarded C = Competent on completion of the unit when the assessor is satisfied that
you have completed all assessments and have provided the appropriate evidence required to
meet all criteria in line with the Rules of Evidence. If you fail to meet this requirement, you will
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 9 of 56
receive the result NYC = Not Yet Competent and will be eligible to be re-assessed in
accordance with the Australian School Of Commerce Assessment Policy and Procedures.
For assessment task:
There are two assessment outcomes for tasks. S = Satisfactory and NS = Not Satisfactory.
On the individual assessment cover sheet for assessment tasks you will be marked Satisfactory, if
you have completed the task successfully, submitted all evidence and satisfied the assessment
criteria and Not Satisfactory, if you have not completed the task, the evidence is not sufficient or
does not meet the requirements of the assessment criteria.
Recording an assessment result:
Once the assessments have been completed, the assessor will record the assessment results on
the student assessment record sheets and all results will be approved by the Training Manager.
Assessors will check that you have completed the signed student declaration prior to filling out
the assessment sheet.
Retaining assessment records:
Australian School Of Commerce will securely retain all completed student assessment items for
each student for a period of six months from the date on which the judgement of competence
for the student was made. Australian School Of Commerce
will also retain sufficient data to be able to reissue AQF certification documentation for a period
of 30 years.
The assessor will ensure that the student records are securely retained and stored in accordance
with the Australian School Of Commerce record management policy accessible by the Student
Administration Officer.
Re-assessment:
If you are unsuccessful at achieving competency at the first attempt, you will be given two
further opportunities for re-assessment at a mutually agreed time and date. For further details,
refer to the Australian School Of Commerce Assessment Policy and Procedures. As this is a
competency-based program, the assessment continues throughout the program until you either
achieve Competency in the assessment tasks or a further training need is identified and
addressed.
Student access to records:
You have the right to access current and accurate records of your participation and results at
any time. You can request a copy of your records (results or attendance progress) by
contacting the student administration or assessor.
Support:
You may seek clarification about the assessment information and the instructions and tasks at
any time from the assessor.
Reasonable adjustments and special learning needs:
Australian School Of Commerce works to ensure that students with recognized disadvantages
can access and participate in education and training on the same basis as other students.
Disadvantages may be based, for example, upon age, cultural background, physical disability,
limited or non-current industry experience, language, numeracy or digital literacy issues.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 10 of 56
Where pre-training interviews and LLN assessments reveal that a student may require special
support or where, after enrolment, it is made apparent that the student requires special support,
reasonable adjustments will be made to the learning environment, training delivery, learning
resources and/or assessment tasks to accommodate the particular needs of the student. An
adjustment is reasonable if it can accommodate the student’s particular needs, while also
taking into account factors such as the student’s views, the potential effect of the adjustment
on the student and others and the costs and benefits of making the adjustment.
Any adjustments made must:
• be discussed, agreed and documented in the assessment record
• benefit the student
• maintain the integrity of the competency standards and course requirements as stipulated
in the training package
• be reasonable to expect in a workplace.
Reasonable adjustment may consist of:
• providing additional time for students to complete learning and assessment tasks
• presenting questions orally for students with literacy issues
• asking questions in a relevant practical context
• using large print material
• extending the course duration
• Presenting work instructions in diagrammatic or pictorial form instead of words and
sentences.
Complaints and appeals:
If you are dissatisfied with an assessment outcome, you may appeal the assessment decision. In
the first instance, you are encouraged to appeal informally by contacting the assessor and
discussing the matter with them. If you are dissatisfied with the outcome of such discussion, you
may appeal further to training manager. If you are still dissatisfied, you may appeal formally and
in writing to have the result reviewed. For more information, refer to the Assessment Policy and
the Complaints and Appeal Policy and Procedure available in Australian School Of Commerce
Website.
Assessor intervention:
Assessors will check if you are ready for the assessment and defer the assessment if you are not.
Feedback will be given to you at the completion of the assessment. During role play, the
assessor may act as a client or employer, where required, but the assessor will not interfere with
the assessment. If the assessment activities might impact on your safety or that of others, the
assessor will stop the assessment immediately.
Plagiarism, cheating and assessment dishonesty:
Australian School Of Commerce considers plagiarism and cheating as a serious misdemeanor.
Evidence of plagiarism and cheating is treated on a case by case basis and the consequences
for students engaging in such practices may include failure of the assessment or unit or exclusion
from the course. For more information, refer to Australian School Of Commerce’s Assessment
Policy and Procedures.
Note: Referencing is a way of acknowledging the source of information that a person uses to
research your assignment. References should be provided whenever someone else’s words.
Ideas or research is used. One should also provide references for any information used. Website,
journals, Research paper, Blogs, article and any other online sources needs to be referenced.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 11 of 56
Assessor feedback:
Assessors will provide feedback on the assessment that you have submitted. This can identify
your strengths and weaknesses or be an overall comment on your submission. A copy of the
feedback along with your submission will be given to you and you must keep a copy of it
throughout the completion of the course.
Student Declaration:
Make sure you understand what is required of you before signing this agreement.
Please sign and date this agreement before you begin the assessment process.
I.............................................................................. (Student Name) have read and understand the
information provided above and also understand and accept that any act of plagiarism and
academic dishonesty may have penalties including cancellation or suspension of my enrolment
with Australian School Of Commerce. The assessment has been explained to me. I understand
the following:
• I can discuss any special needs I have with my assessor.
• How the assessment decision will be made.
• I can re-attempt the assessment if I need to.
• I can discuss my assessment result if I am unhappy with the decision.
• I have been told the date, time and place for assessment.
I further declare that:
• All assessment work submitted for this unit competency is my own original work and
plagiarism and collusion has not occurred.
• Assessment work has not been copied or submitted for any other unit/course.
• I have taken proper care and effort to ensure my work has not been copied by another
person.
• I have retained a copy of this assessment for my own records in the event I have to
reproduce my work.
• I am aware that any assessment deemed unsatisfactory will require me to undergo
reassessment which may be different to the one originally submitted.
Student signature: ............................................................... Date: ....../....../.......
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 12 of 56
PART 2
Assessment tasks
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 13 of 56
Assessment Task Cover Sheet Task 1 (AT1)
Student details
Student Name: Student ID:
Assessment details
Unit of Competency: BSBMKG621 -Develop organisational marketing strategy
Assessment Task 1: Knowledge Test
Date of Submission:
Assessment Outcome: Satisfactory Not Satisfactory
Feedback:
Student Plagiarism Declaration: By submitting this assessment to the college, I declare that this
assessment task is original and has not been copied or taken from another source except where this
work has been correctly acknowledged. I have made a photocopy or electronic copy or
photograph of my assessment task, which I can produce if the original is lost.
Assessor: I declare that I have conducted a fair, valid, reliable
and flexible assessment of this student, and I have provided
appropriate feedback. I also declare that I have undertaken the
indicated assessment integrity checks
Check for plagiarism Software Yes No
Check for copying/collusion Yes No
Check for authenticity (own work) Yes No
Cheating or use of model answers Yes No
Student: I have received,
discussed and accepted my
result as above for this
assessment and I am aware of
my appeal rights.
Signature: .........................................................
Signature: ..................................
Date: .................................................................
Date: ........................................
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 14 of 56
Assessment task 1: Knowledge Test
Required documents and equipment:
• Computer with internet connection to refer to various programs such as MS word, MS
excel, MS PowerPoint or any other recognised software program.
• Australian School Of Commerce Institute Learners’ resources for the unit BSBMKG621 -
Develop organisational marketing strategy (organised by the trainer/assessor)
• Learner’s notes
Instructions for students:
▪ This assessment will be conducted in Computer lab with access to the resources listed
above.
▪ You must answer all knowledge questions as part of this assessment and submit answers
in electronic copy. The assessor will verify the authenticity of the work by asking
questions regarding the answers provided. You must satisfactorily answer all questions to
be deemed Satisfactory for this assessment.
▪ Be concise provide explanation according to the given word-limit and do not provide
irrelevant information. Be careful, quantity is not quality.
▪ Be careful to use non-discriminatory language. The language used should not devalue,
demean, or exclude individuals or groups on the basis of attributes such as gender,
disability, culture, race, religion, sexual preference or age. Gender inclusive language
should be used.
▪ When you quote, paraphrase, summarise or copy information from the sources you are
using to write your answers/research your work, you must always acknowledge the
source.
▪ You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.
Planning the assessment
Access all resources mentioned in required resources, either printed copies or access via the
internet.
• You must answer all questions in the knowledge test assessment.
• Time allocated to complete this assessment is 4 hours.
• Complete and submit the assessment on the same day of the assessment.
• Assessor will set a time to provide feedback.
Evidence specifications:
At the end of the assessment, student will be required to submit the following evidence on
the same day of the assessment.
• Completed assessment task with all questions answered.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 15 of 56
• Completed and signed cover sheet for the assessment.
Evidence submission:
• Documentation must be submitted electronically.
• Assessor will record the assessment outcome on the assessment cover sheet.
Knowledge Test
QUESTION
NUMBER
QUESTIONS
Students
response (to
be
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 16 of 56
completed
by the
assessor)
Question 1: Explain the purpose of complying with Marketing Codes of Practice?
Write (30-50- words.)
S
NS
Question 2: What is the impact of strategic direction on marketing activities?
(50 –80 words.)
S
NS
Question3:
How would a marketing manager analyse the marketing opportunities
captured by the organisation for profitability?
(50 –80 words.)
S
NS
Question4:
What are the various methods used to measure the marketing
performance? (50 –80 words.)
S
NS
Question5:
Write down the steps to determine market viability for a product or
service.
(50– 100 words.)
S
NS
Question6:
What are the steps involved in identifying scope of marketing
opportunities?
(50 – 70 words.)
S
NS
Question7:
What are the various ways in which opportunities likely fit with
organisational goals and capabilities?
(50 –80 words.)
S
NS
Question8:
How would you analyse opportunities and their likely impact on current
business and customer base as a marketing manager?
(80 – 120 words.)
S
NS
Question9:
What are the criteria that marketing managers must consider while
developing marketing objectives?
(50 – 70 words.)
S
NS
Question10:
Describe any 2 financial management techniques
(50 – 70 words.)
S
NS
Question11:
Answer the following:
a. What is Competition and Consumer Act 2010 and what does it
cover?
Explain in 50 -80 words.
b. What are Marketing Codes of practice? (30-50 words.)
c. Explain the following Legal obligations of marketing. (30-50 words
each.)
▪ Misleading & deceptive conduct
▪ Bait advertising
▪ Signage
• Do Not Call Register
S
NS
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 17 of 56
Question12:
Explain the process of conducting “Organizational Structure Analysis”.
(50 – 70 words.)
S
NS
Question13:
Answer the following:
a. What are the various steps to analyse products or services of an
organisation? (50-80 words.)
b. Explain the purpose of Procedure analysis technique. (50-80
words.)
c. Cost benefit analysis (20-30 words)
S
NS
Question14:
What is strategic planning? What does it determine? ( 70 – 120 words.)
S
NS
Question15:
Describe any 3 concepts of marketing management. (50-80 words each
)
S
NS
Question16:
Explain any 2 principles of marketing. (50-80 words each )
S
NS
Question17:
Explain any 3 methods to evaluate marketing plan. (50-80 words each )
S
NS
Question18:
Compare and contrast the following strategic, operational and tactical
analysis techniques:
o SWOT Analysis (30-80 words)
o PEST Analysis (30-80 words)
o Value Chain Analysis (30-80 words)
• Five Forces Analysis (30-80 words
S
NS
Question19:
Why is it important for a business to set clear objectives that are
compatible with the organisation’s projected capabilities, resources
and financial position? (80-100words.)
S
NS
Question20:
Why is it important that marketing objectives are compatible with
organisations direction and purpose and meet legal and ethical
requirements? (80-100 words.)
S
NS
Question21:
Explain in your own words the risk management strategies.(20-40 words.) S
NS
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 18 of 56
Assessment Task Cover Sheet Task 2 (AT2)
Student details
Student Name: Student ID:
Assessment details
Unit of Competency: BSBMKG621 -Develop organisational marketing strategy
Assessment Task 2: Case study and Presentation
Date of Submission:
Assessment Outcome: Satisfactory Not Satisfactory
Feedback:
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 19 of 56
Student Plagiarism Declaration: By submitting this assessment to the college, I declare that this
assessment task is original and has not been copied or taken from another source except where
this work has been correctly acknowledged. I have made a photocopy or electronic copy or
photograph of my assessment task, which I can produce if the original is lost.
Assessor: I declare that I have conducted a fair, valid, reliable
and flexible assessment of this student, and I have provided
appropriate feedback. I also declare that I have undertaken
the indicated assessment integrity checks
Check for plagiarism Software Yes No
Check for copying/collusion Yes No
Check for authenticity (own work) Yes No
Cheating or use of model answers Yes No
Student: I have received,
discussed and accepted my
result as above for this
assessment and I am aware
of my appeal rights.
Signature: .........................................................
Signature: ..................................
Date: .................................................................
Date: .........................................
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 20 of 56
Assessment Task 2: Case study and Presentation
Required documents and equipment:
• Computer with internet connection to refer to various programs such as MS word, MS
excel, MS PowerPoint or any other recognised software program.
• Australian School Of Commerce Institute Learners’ resources for the BSBMKG621 -
Develop organisational marketing strategy (organised by the trainer/assessor)
• Learner’s notes
• Appendix 2 (provided by trainer/assessor)
Instructions for students:
▪ This assessment will be conducted in Australian School Of Commerce Institute RTO’S
Campus with access to the resources listed above.
▪ You must answer all questions as part of this assessment and submit answers in electronic
copy. The assessor will verify the authenticity of the work by asking questions regarding
the answers provided. You must satisfactorily answer all questions to be deemed
Satisfactory for this assessment.
▪ Be concise provide explanation according to the given word-limit and do not provide
irrelevant information. Be careful, quantity is not quality.
▪ Be careful to use non-discriminatory language. The language used should not devalue,
demean, or exclude individuals or groups on the basis of attributes such as gender,
disability, culture, race, religion, sexual preference or age. Gender inclusive language
should be used.
▪ When you quote, paraphrase, summarise or copy information from the sources you are
using to write your answers/research your work, you must always acknowledge the
source.
▪ You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.
Planning the assessment
• Access all resources mentioned in required resources either printed copies or access
via the internet.
• Time required for assessment: 6-8 hours (this will be completed over multiple sessions
but student must submit assessment on or before the due date provided by the
trainer/Assessor)
• You must:
• Produce all evidence as required in the Project assessment.
• Complete and submit in due timelines.
• Submit with a completed and signed assessment cover sheet.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 21 of 56
Evidence specifications:
At the end of the assessment, student will be required to submit the following evidence
• Completed Appendix 2
• Report should be minimum 500 words
• Completed and signed cover sheet for the assessment.
Evidence submission:
• Documentation must be submitted electronically.
• Assessor will record the assessment outcome on the assessment cover sheet.
Overview:
Overview- Case Study
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 22 of 56
B2C is a new learning management system. The system is designed by Customer world Pty.
Ltd. It is a cloud-based system and provides full administrative control over the following
features and characteristics:
• online-enrolment,
• marketing,
• course setup,
• course delivery,
• student profiles,
• student attendance, and
• student progress.
It has a number of other benefits such as:
• Easy-to-use
• Easy setup
• Comes up with a detailed manual
• Easy-to-learn
• Easy-to-customise
• User-friendly design and interface
• Secure and provides Advanced SIS (Safety Instrumented System) integration
• Scalable
• Focuses on the end user
• Offers time to value five times faster than its competitors
• It offers a 90-days trial
• 24 hours of the free live tech helpline support
• Setup and management can be completed, free-of-cost, by B2C technicians
• It provides mobile and offline access
• It offers a payment plan to its customers
• It provides a range of different options to select from regarding per-registered user
pricing model.
• It is free for not-for-profit organisations and schools.
There is currently 600+ learning management systems in the market, but no one can offer
online-enrolment, 24 hours of a dedicated free helpline or a free 90-days trial of its full
features as B2C offers.
Organisation’s mission is to democratise learning by making premium eLearning technology
accessible and affordable to any single company or organisation worldwide.
Organisation’s vision is to provide “ 24 hours quality LMS at an affordable price for better
learning”.
Opportunities and issues
As this is a new entrant in an already highly competitive industry, very few organisations are
aware of B2C learning management system. It does not have any existing customers.
Management has spent an enormous amount of money on designing and developing a
unique product and has now very little money to spend on marketing and promotions. The
business and its products are not yet endorsed by reputable companies or brands. It also
lacks a number of features such as web-conferencing, third-party integration and provision
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 23 of 56
of or engaging gamification for learners. There is an immense threat from open-source
products.
A number of businesses and organisations are however at present are looking for a learning
management system that can provide online enrolments, flexible payment plans, is easy to
set up and user-friendly.
Excerpts from previous marketing strategy, analyses and plans
Marketing objective
Our ultimate goal is to increase student user satisfaction. This objective was chosen based on
students being the largest user demographic for this platform. Although not part of the
decision-making process, this demographic can represent and illustrate user needs and
wants, which are important if the organsiation wants to stay ahead of the curve. With
constant market growth, better designed platforms that are human-centric and consider the
end user experience will thrive and earn higher market share. Therefore, this revitalization
project is worth the time and consideration.
Sales in last year and sales forecast from previous marketing research activities
Target customers
The typical target customers have the following characteristics:
• Middle-sized businesses (20-1000 employees) which have distributed sales force,
several subsidiaries or a retail chain, or which hire high volumes of the temporary
working force.
• Education agencies that offer different forms of testing before or after their training
programmers as a part of their activities. These agencies very often use Learning
Management Systems which have costs of access, or are limited by time, which
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 24 of 56
brings even more additional costs. These companies need both common uses of LMS
for the test execution as well as modules used for Skills Gap Analysis or Questionnaires.
• Educational agencies or coaches who need to operate more independent systems
either because of customer data privacy or webpage design alignment.
• Educational agencies which prepare their courses and they want to offer them
through their online shop.
• Schools and public sector who are looking for easy adoption educational e-Learning
software. As users (students) primarily focus on the content, easy use and intuitiveness
are the essential keys to getting excellent knowledge results.
• Small to medium size training centres, language schools, craft centres, ski academies,
and companies providing external training.
• Companies worldwide thanks to language mutations.
Industry Trends
• Learning management systems as a performance support tool (PST)
• Learning management systems with video/web-conferencing support
• Learning management systems with online enrolment facilities (to enroll domestic and
international students).
• Learning management systems that supports third-party applications and plug-in.
Marketing mix
Product
B2C is a modernized online platform for students and faculty. It makes finding and posting
course materials more efficient, with clear and easily navigable course content, schedules,
assignments and grades. B2C is more engaging, it shows users only information that is
relevant to them, reducing cognitive overload through an intuitive and organized design.
Place
B2C is intended for college/university students and faculty. It is available via the Internet on
any electronic device.
Price
Pricing for the B2C platform covers important costs related to UX/UI design, development,
support, and cash flow for future growth.
Promotion
As a brand, Customer world Pty. Ltd represents a balance between friendly and professional.
It promises to be an intuitive LMS that helps students spend less time finding information and
more time learning. It offers support through integrated video, right within the interface, and
connects with social media platforms to help students and faculty connect virtually
elsewhere.
Market strategy
Customer world Pty. Ltd’s marketing strategy is very simple. The company sends newsletters
to different RTO and provide promotions for its purchase. Further, the organisation participate
in different events where they promote their product to the target groups.
Positioning strategy
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 25 of 56
Customer world Pty. Ltd implements a Competitive advantage model. The company
change products and services based on the client needs. The company evaluates its
resources and capabilities; identify distinctive competencies and leverage those
competencies by adopting either cost or differentiation orientation.
Previous marketing opportunities captured by the organisation
Open-source internal network, Moodle.
• Revenues generated: $6 million
o Revenue distribution:
▪ 1st quarter: 32%.
▪ 2nd quarter: 27%.
▪ 3rd quarter: 19%.
▪ 4th quarter: 18%.
• Profit: 20%.
Introduction of LMS using cloud computing in 2018.
• Revenues generated: $4.2 million
o Revenue distribution:
▪ 1st quarter: 30%.
▪ 2nd quarter: 24%.
▪ 3rd quarter: 19%.
▪ 4th quarter: 23%.
• Profit: 26%.
LMS systems hosted in clouds
• Revenues generated: $6.8 million
o Revenue distribution:
▪ 1st quarter: 29%.
▪ 2nd quarter: 23%.
▪ 3rd quarter: 21%.
▪ 4th quarter: 29%.
• Profit: 28%.
Previous Marketing Objectives and targets
1. Maintain positive, steady, growth each quarter.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 26 of 56
2. To maintain constant revenue each quarter.
3. Increase profitability by cutting down marketing cost.
4. To promote Customer world Pty. Ltd’s products on the basis of quality.
5. To increase the number of sales made in each year.
6. To increase the customer base.
Task:
The situation and your role
You have recently been recruited as the Market research analyst of Customer world Pty. Ltd.
Your role is to:
• Identify the strategic direction of the company.
• Review marketing performance
• Scope marketing opportunities.
• Formulate marketing objectives.
This assessment is divided in 2 parts in:
Part 1: Report on strategic direction and market performance.
Part 2: Communicate report outcomes.
Part 1: Report on strategic direction and market performance
In this activity, you are required to preparing the analysis report for Customer world Pty. Ltd
where you need to:
• From the case study provided for Customer world Pty. Ltd, analyse mission, vision,
purpose and values of the organization.
• Analyse the strategic organisational documents (information given in the case study)
to identify:
o strategic direction of the organisation and its impact on marketing activities
o targets for Customer world Pty. Ltd.
• To identify the factors impacting the direction and performance of the business:
a. Complete a PESTEL analysis to identify the Macro-environmental factors
impacting the direction and performance of the business.
i. Political factors
ii. Economic factors
iii. Social factors
iv. Environmental factors
v. Demographic factors
vi. Legal/ethical factors.
b. Use SWOT (Strengths, Weaknesses, opportunities and threats of B2C.) analysis
to analyse current key products or services and major markets
• Evaluate the effectiveness of previous marketing undertakings, including:
o performance against established objectives (including profitability)
o critical success factors
o areas for improvement and lessons learned.
Your report(500 words) must include the following:
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 27 of 56
• Organisation’s mission, vision, purpose and values
• Organisational directions and targets.
• Outcomes of PESTEL analysis and SWOT analysis.
• Strategic direction of the organisation and its impact on marketing activities.
• Profitability from previous marketing opportunities.
• Lessons learned from previous marketing and positioning strategies.
• Critical success factors, and areas for improvement.
Part 2: Communicate report outcomes (Appendix 2)
After preparing the analysis report, you are now required to arrange a meeting with the
stakeholders of the organisation.
The following stakeholders will be the participants of the meeting:
• Owner
• General Manager
• Director
The agenda of the meeting is to present the outcomes of the report analysis gain
approval/confirmation from the stakeholders to scope marketing opportunities and
formulate marketing objectives. The presentation should run for 10 minutes and during the
meeting, you need to:
• Apply listening and questioning techniques to check or confirm understanding.
• Get confirmation on:
o Mission, vision, purpose and values.
o Strategic direction of the organisation.
• Discuss the outcomes of analysis report.
• Request feedback from the participants.
• Gain support and approval to scope marketing opportunities and formulate
marketing objectives.
After the meeting, you must complete the “Minutes-of-Meeting” template provided at the
end.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 28 of 56
checklist - Assessor to complete:
Student Assessment Criteria Assessor to tick the
appropriate box
Assessor to tick the
appropriate box
Section 1 Section 2
Communication | Is the
learner able to:
• Communicate clearly
with others
• Ask for help when
needed
• Follow instructions
• Identify the task
requirements including
document purpose and
proposed audience
• Consult with others to
determine meeting
concepts and
requirements
• Clarify task requirements
with supervisor (assessor)
as required
Yes
No
Safety | Is the learner
able to:
• Work safely at all times
• Ensure your actions do
not put the safety of
yourself or others at risk
Yes
No
Section 3 Assessor to tick the appropriate
document completed by the
student.
In undertaking this task, did the student Achieve satisfactory results
• Identified the organisational directions and targets. Yes
No
• Used PESTLE analysis to identify the Macro-environmental factors
impacting the direction and performance of the business
Yes
No
• Performed SWOT analysis to:
a) Evaluate effectiveness of previous marketing and positioning
strategies.
b) Idenitfy Customer needs
c) Identify Strengths, Weaknesses, opportunities and threats of
B2C
Yes
No
• Recognised legal and ethical requirements for the organisation.
Yes
No
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 29 of 56
• Documented and confirmed strategic direction with important
stakeholders of the company and noted its effect on marketing
activities.
Yes
No
• Identified lessons learned from evaluation of effectiveness of
following:
• Previous marketing strategy
• Previous positioning strategy
Yes
No
• Analysed Key products or services and major markets through
following:
• SWOT analysis
• PEST analysis
Yes
No
• Evaluated and examined marketing opportunities for profitability.
Yes
No
• Evaluated marketing performance against targets and previous
objectives to identify the following:
• Critical success factors
• Areas for improvement
Yes
No
• Fostered a collaborative culture within own sphere of influence,
facilitating a sense of commitment to shared goals.
Yes
No
• Used active listening and questioning to elicit feedback and
clarify or confirm understanding.
Yes
No
• Used appropriate language and non-verbal features to explain
and present information to a range of personnel
Yes
No
➢ Detailed evaluation report attached Yes
No
➢ Assessor’s feedback:
➢ Student outcome: S
NS
➢ Assessor Name and Signature:
➢ Date:
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 30 of 56
Assessment Task Cover Sheet Task 3 (AT3)
Student details
Student Name: Student ID:
Assessment details
Unit of Competency: BSBMKG621 -Develop organisational marketing strategy
Assessment Task 3: Project
Date of Submission:
Assessment Outcome: Satisfactory Not Satisfactory
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 31 of 56
Feedback:
Student Plagiarism Declaration: By submitting this assessment to the college, I declare that this
assessment task is original and has not been copied or taken from another source except where
this work has been correctly acknowledged. I have made a photocopy or electronic copy or
photograph of my assessment task, which I can produce if the original is lost.
Assessor: I declare that I have conducted a fair, valid, reliable
and flexible assessment of this student, and I have provided
appropriate feedback. I also declare that I have undertaken
the indicated assessment integrity checks
Check for plagiarism Software Yes No
Check for copying/collusion Yes No
Check for authenticity (own work) Yes No
Cheating or use of model answers Yes No
Student: I have received,
discussed and accepted my
result as above for this
assessment and I am aware
of my appeal rights.
Signature: .........................................................
Signature: ..................................
Date: .................................................................
Date: .........................................
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 32 of 56
Assessment Task 3: Project
Required documents and equipment:
• Computer with internet connection to refer to various programs such as MS word, MS
excel, MS PowerPoint or any other recognised software program.
• Australian School Of Commerce Institute Learners’ resources for the BSBMKG621 -
Develop organisational marketing strategy (organised by the trainer)
• Learner’s notes
• Appendix 3 (provided by trainer/assessor)
• Appendix 4 (provided by trainer/assessor)
• Appendix 5 (provided by trainer/assessor)
Instructions for students:
▪ This assessment will be conducted in Australian School Of Commerce Institute’s Campus
with access to the resources listed above.
▪ You must answer all questions as part of this assessment and submit answers in electronic
copy. The assessor will verify the authenticity of the work by asking questions regarding the
answers provided. You must satisfactorily answer all questions to be deemed Satisfactory for
this assessment.
▪ Be concise provide explanation according to the given word-limit and do not provide
irrelevant information. Be careful, quantity is not quality.
▪ Be careful to use non-discriminatory language. The language used should not devalue,
demean, or exclude individuals or groups on the basis of attributes such as gender,
disability, culture, race, religion, sexual preference or age. Gender inclusive language
should be used.
▪ When you quote, paraphrase, summarise or copy information from the sources you are
using to write your answers/research your work, you must always acknowledge the source.
▪ You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.
Planning the assessment
• Access all resources mentioned in required resources either printed copies or access via
the internet.
• Time required for assessment: 6-8 hours (this will be completed over multiple sessions but
student must submit assessment on or before the due date provided by the
trainer/Assessor).
• Assessor will set a time to provide feedback.
• You must:
• Complete and submit in due timelines.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 33 of 56
• Submit with a completed and signed assessment cover sheet.
• Submit with a completed and signed assessment cover sheet.
Evidence specifications:
At the end of the assessment, student will be required to submit the following evidence.
• Completed and printed Appendix 3, Appendix 4 and Appendix 5
• Completed report in Word format to be printed
• Completed and signed Assessment cover sheet
• Documentation must be submitted electronically.
Evidence submission:
• Documentation must be submitted electronically.
• Assessor will record the assessment outcome on the assessment cover sheet.
Project Task:
Overview:
Task
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 34 of 56
This assessment task is in continuation with Assessment task 2. Student must carefully analyse the
case study information given in assessment task 2 and the outcomes of assessment task 2 before
completing this task.
1: You are required to identify and analyse the different types of marketing opportunities for
viability and likely contribution to the business for that you need to Conduct market opportunity
analysis. You need to: • Identify the business environmental forces
• Describe the industry and its outlook.
• Analyse the key competitors.
• Create a target market profile
After identifying and analysing the marketing opportunities, you must document the following in
the template provided below.
• Marketing opportunities.
• Analysis of each opportunity. (Appendix-3)
2: You are required to Determine scope of each marketing opportunity. For each marketing
opportunity identified above, you are required to conduct: • Cost benefit analysis
• PEST analysis
• SWOT analysis
• Risk analysis.
Considering the outcomes of analysis conducted, you need to determine scope of each
marketing opportunity.
You must document your response in the template provided below. (Appendix-4)
3: You are required to analyse each of the business opportunities identified for the following:
• Likely fit with organisational goals and capabilities.
• Its likely impact on current business and customer base.
After conducting the analysis, you are then required to document the following in the template
provided below:
• Alignment of each business opportunity with the organisational goals and capabilities.
• Impact on current business and customer base.
• Marketing opportunity that is most suitable to the business. (Appendix-5)
Checklist- Accessor to be complete
Student Assessment Criteria Assessor to tick the
appropriate box
Assessor to tick the
appropriate box
Section 1 Section 2
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 35 of 56
Communication | Is the
learner able to:
• Communicate clearly
with others
• Ask for help when
needed
• Follow instructions
• Identify the task
requirements including
document purpose and
proposed audience
• Consult with others to
determine meeting
concepts and
requirements
• Clarify task requirements
with supervisor (assessor)
as required
Yes
No
Safety | Is the learner
able to:
• Work safely at all times
• Ensure your actions do
not put the safety of
yourself or others at risk
Yes
No
Section 3 Assessor to tick the appropriate
document completed by the
student.
In undertaking this task, did the student Achieve satisfactory results
• Identified and analysed marketing opportunities for following
attributes:
• Viability
• Likely contribution to the business
Yes
No
• Determined scope of each marketing opportunity through
assessment of the following:
• External factors
• Costs
• Benefits
• Risks
• opportunities
Yes
No
• Identified opportunities for likely fit considering the goals and
capabilities
Yes
No
• Identified each opportunity to determine its likely impact on
following:
• Current business
• Customer base
Yes
No
• Analysed complex numerical information on trend data,
targets and budgets
Yes
No
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 36 of 56
• Used appropriate formats and grammatical structures to
present information logically
Yes
No
➢ Detailed evaluation report attached
Yes
No
➢ Assessor’s feedback:
➢ Student outcome: S
NS
➢ Assessor Name and Signature:
➢ Date:
Assessment Task Cover Sheet Task 4 (AT4)
Student details
Student Name: Student ID:
Assessment details
Unit of Competency: BSBMKG621 -Develop organisational marketing strategy
Assessment Task 3: Project and Presentation
Date of Submission:
Assessment Outcome: Satisfactory Not Satisfactory
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 37 of 56
Feedback:
Student Plagiarism Declaration: By submitting this assessment to the college, I declare that this
assessment task is original and has not been copied or taken from another source except where
this work has been correctly acknowledged. I have made a photocopy or electronic copy or
photograph of my assessment task, which I can produce if the original is lost.
Assessor: I declare that I have conducted a fair, valid, reliable
and flexible assessment of this student, and I have provided
appropriate feedback. I also declare that I have undertaken
the indicated assessment integrity checks
Check for plagiarism Software Yes No
Check for copying/collusion Yes No
Check for authenticity (own work) Yes No
Cheating or use of model answers Yes No
Student: I have received,
discussed and accepted my
result as above for this
assessment and I am aware
of my appeal rights.
Signature: .........................................................
Signature: ..................................
Date: .................................................................
Date: .........................................
Assessment Task 4: Project and presentation
Required documents and equipment:
• Computer with internet connection to refer to various programs such as MS word, MS
excel, MS PowerPoint or any other recognised software program.
• Australian School Of Commerce Institute Learners’ resources for the BSBMKG621 -
Develop organisational marketing strategy (organised by the trainer)
• Learner’s notes
• Appendix 6 (provided by trainer/assessor)
• Appendix 7 (provided by trainer/assessor)
• Appendix 8 (provided by trainer/assessor)
Instructions for students:
▪ This assessment will be conducted in Australian School Of Commerce Institute’s Campus
with access to the resources listed above.
▪ You must answer all questions as part of this assessment and submit answers in electronic
copy. The assessor will verify the authenticity of the work by asking questions regarding the
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 38 of 56
answers provided. You must satisfactorily answer all questions to be deemed Satisfactory for
this assessment.
▪ Be concise provide explanation according to the given word-limit and do not provide
irrelevant information. Be careful, quantity is not quality.
▪ Be careful to use non-discriminatory language. The language used should not devalue,
demean, or exclude individuals or groups on the basis of attributes such as gender,
disability, culture, race, religion, sexual preference or age. Gender inclusive language
should be used.
▪ When you quote, paraphrase, summarise or copy information from the sources you are
using to write your answers/research your work, you must always acknowledge the source.
▪ You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.
Planning the assessment
• Access all resources mentioned in required resources either printed copies or access via
the internet.
• Time required for assessment: 4-5 hours (this will be completed over multiple sessions but
student must submit assessment on or before the due date provided by the
trainer/Assessor).
• Complete and submit the assessment on the date given by the Assessor and
presentation 10 minutes per student.
• Assessor will set a time to provide feedback.
• You must:
o Produce all evidence as required in the Project assessment.
o Complete and submit in due timelines.
o Submit with a completed and signed assessment cover sheet.
Evidence specifications:
At the end of the assessment, student will be required to submit the following evidence.
• Completed Appendix 6, Appendix 7 and Appendix8
• Completed and signed Assessment cover sheet
Evidence submission:
• Documentation must be submitted electronically.
• Assessor will record the assessment outcome on the assessment cover sheet.
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 39 of 56
Overview
This assessment task is in continuation with assessment task 2 and 3. You must analyse the
outcomes of assessment task 2 and 3 before completing this task.
1: You are required to formulate short and long-term marketing objectives. When developing
the objectives, you need to ensure that the objectives developed are:
• consistent with the current and future needs of the business
• compatible with:
o the organisation’s strategic direction and purpose
o organisational projections for capability, resources and finances
o organisation’s direction and purpose and meet legal and ethical requirements.
• Include key performance indicators by product or service, market segment and overall.
(Appendix-6)
2: You are required to consult with the Marketing Manager and General Manager of the
organisation regarding the short and long-term marketing objectives. To do so, you need to
arrange a meeting with them.
The agenda of the meeting is to formulate SMART short and long-term marketing objectives.
Before the meeting, you need to:
• Prepare meeting agenda using the template provided.
• Prepare a presentation( 10 minuites) that includes the following:
o Short and long-term marketing objectives and their KPIs.
o How is the objective compatible with the organisation’s strategic direction and
purpose?
o How is the objective compatible with organisational projections for capability,
resources and finances?
o Does the objective meet the legal and ethical requirements affecting the business?
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 40 of 56
Marketing Manager and General Manager will:
• Provide consultation on the current objectives.
• Request changes, if required.
• Provide approval for the marketing objectives.
After the meeting, you must complete the “SMART objective” template provided. (Appendix-7)
3: You are now required to develop a marketing risk management strategy which must include
the following:
• Overview of the integrated risk management process
o Identify Sources of Risk
o Analyse the Risk Consequences
o Analyse the Risk Likelihood
o Evaluate the Risk
o Treat the Risk
o Action-Planning Monitor and Review
You must use the template provided to document your response. (Appendix-8)
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 41 of 56
Checklist- Accessor to be complete
Student Assessment Criteria Assessor to tick the
appropriate box
Assessor to tick the
appropriate box
Section 1 Section 2
Communication | Is the
learner able to:
• Communicate clearly
with others
• Ask for help when
needed
• Follow instructions
• Identify the task
requirements including
document purpose and
proposed audience
• Consult with others to
determine meeting
concepts and
requirements
• Clarify task requirements
with supervisor (assessor)
as required
Yes
No
Safety | Is the learner
able to:
• Work safely at all times
• Ensure your actions do
not put the safety of
yourself or others at risk
Yes
No
Section 3 Assessor to tick the appropriate
document completed by the
student.
In undertaking this task, did the student Achieve satisfactory results
• Formulated short and long-term marketing objectives Yes
No
• Ensured that objectives were in line with:
• business forecast
• market forecast
• projected capabilities
• resources
Yes
No
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 42 of 56
• financial position
• Ensured to formulate objectives that align with:
• Direction and purpose of organisation
• Legal and ethical requirements
Yes
No
• Developed long-term strategic objectives and developed
appropriate key performance indicator to meet those
objectives
Yes
No
• Presentation prepared was effected and included all the key
components.
Yes
No
• Consulted Marketing Manager and General Manager to
formulate SMART short and long-term marketing objectives.
• Used appropriate language and non-verbal features to
explain and present information.
• Used active listening and questioning to elicit feedback and
clarify or confirm understanding
Yes
No
• Prepared risk management strategy to identify and manage:
• Overview of the integrated risk management process
Yes
No
• Documented formulated marketing objectives in the given
template and submitted appropriately
Yes
No
➢ Detailed evaluation report attached
Yes
No
➢ Assessor’s feedback:
➢ Student outcome: S
NS
➢ Assessor Name and Signature:
➢ Date:
Final Assessment Record
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 43 of 56
Student name:
Student ID:
Assessor name:
Date of
completion:
Unit of competency: BSBMKG621 -Develop organisational marketing strategy
Assessments
Student results
Satisfactory Not Yet
Satisfactory Not
Submitted
Assessment task 1: Knowledge Test
Assessment task 2: Case study and presentation
Assessment task 3: Project
Assessment task 4: Project and presentation
Comments/ Feedback:
Unit outcome: Competent Not Yet Competent
Is re-assessment required? Yes No
Assessor Signoff
By signing this final assessment record:
• I confirm that the student has attempted all requirements of this unit of competency
• I am satisfied the work submitted is their own work.
• I have informed the participant of the assessment decision.
Assessor signature: Date:
Student Signoff
By signing this final assessment record:
• I have received, discussed and accept the outcome from my assessment as above for this unit
of competency and I am aware of my right to appeal.
Student signature: Date:
Candidate Feedback Form
Candidate’s Name:
Unit: BSBMKG621 -Develop organisational marketing strategy
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 44 of 56
Assessor’s Name:
Assessment Date:
Please provide us some feedback on your assessment process.
Information provided on this form is used for evaluation of our assessment systems and processes.
This information is confidential and is not released to any external parties without your written consent.
Please tick Yes or No for the questions below: Yes No
Did you receive information about the assessment prior to the date?
Were the instructions to the assessment clear and easy to understand?
Did you understand the purpose of the assessment?
Were you advised of the performance criteria?
Were you advised of the process of the assessment?
Were there any surprises in your assessment?
Did you feel the assessment was fair?
Was your assessor professional?
Did you feel the assessment was accurate?
Were you comfortable with the outcome?
Did you receive feedback about your assessment?
If you answered no to any of the above questions are you aware of the appeals process?
Comments:
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 45 of 56
Appendix1- Assessment resource in simulated
business environment
Australian School Of Commerce Institute will conduct this assessment in its campus by setting
simulated business environment where the conditions are typical of those in a working
environment in this industry.
The following resources will be made available to the learner:
▪ Australian School Of Commerce Institute office equipment and resources
▪ examples of previous marketing strategy, analyses and plans
▪ sample organisational policies and procedures
▪ legislation, regulations, standards and codes relevant to organisational marketing
strategies.
Copyright: Instructions in this tool have been developed by NTA and Australian School Of Commerce Institute for sole purpose of use by
Australian School Of Commerce Institute. Any part of these assessment instructions cannot be reproduced in full or part for without
approval of Australian School Of Commerce Institute and NTA which holds authorship rights.
Appendix 2 - Meeting agenda template:
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 46 of 56
Date/Time:
Location:
Chairperson:
Meeting Attendees:
Full names and roles
Agenda Item/Topic Discussion/Outcomes Action Officer Due Date
Welcome
(Agenda item 1)
Topic?
(Agenda item 2)
Topic?
(Agenda item 3)
Topic?
Summary Overall Summary
Decision/s
Action/s if any
Next Meeting time/date
Meeting closed at:
Minutes are a true and
accurate record of the
meeting
Approved/confirmed by whom?
Meeting minutes template:
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 47 of 56
Minutes of Meeting
Meeting Objective:
Attendees:
Venue:
Date:
No. Points Discussed Actions Suggested Target Date
Signature of attendee 1: Signature of attendee 2:
Signature of attendee 3: Signature of attendee 4:
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 48 of 56
Appendix 3 - Identify and analyse marketing opportunities
Marketing opportunities (Any three (3))
Analysis of each opportunity (50-100 words)
Appendix 4
Marketing opportunities (Any three (3))
Scope of each marketing opportunity (50-100 words)
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 49 of 56
Appendix 5
Marketing
opportunities
(Any three (3))
Alignment with the organisational
goals and capabilities
(20-30 words)
Impact on current business and
customer base
(20-30 words)
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 50 of 56
Marketing opportunity that is most suitable to the business
(20-30 words)
Appendix 6
Short and long-term marketing objectives (Any four (4))
Objectives Key Performance indicators (KPI’s)
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 51 of 56
How the developed objectives are compatible with the organisation’s projected capabilities, resources and financial position? (30-50 words)
How the developed objectives are compatible with the organisation’s direction and purpose and meet legal and ethical requirements.? (50-100 words)
Appendix 7
Date/Time:
Location:
Chairperson:
Meeting Attendees:
Full names and roles
Agenda Item/Topic Discussion/Outcomes Action Officer Due Date
Welcome
(Agenda item 1)
Topic?
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 52 of 56
(Agenda item 2)
Topic?
(Agenda item 3)
Topic?
Summary Overall Summary
Decision/s
Action/s if any
Next Meeting time/date
Meeting closed at:
Minutes are a true and
accurate record of the
meeting
Approved/confirmed by whom?
SMART objective 1:
SMART objective 1:
Key Component Objective
Specific – If the marketing objectives
developed are specific?
Measurable - What are the
standards or parameters?
Achievable – Is the market objective
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 53 of 56
feasible?
Realistic - Are sufficient resources
available?
Time-Bound - What are the start and end dates?
SMART objective 2:
SMART objective 2:
Key Component Objective
Specific – If the marketing objectives
developed are specific?
Measurable - What are the
standards or parameters?
Achievable – Is the market objective
feasible?
Realistic - Are sufficient resources
available?
Time-Bound - What are the start and end dates?
SMART objective 3:
SMART objective 3:
Key Component Objective
Specific – If the marketing objectives
developed are specific?
Measurable - What are the
standards or parameters?
Achievable – Is the market objective
feasible?
Realistic - Are sufficient resources
available?
Time-Bound - What are the start and end dates?
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 54 of 56
SMART objective 4:
SMART objective 4:
Key Component Objective
Specific – If the marketing objectives
developed are specific?
Measurable - What are the
standards or parameters?
Achievable – Is the market objective
feasible?
Realistic - Are sufficient resources
available?
Time-Bound - What are the start and end dates?
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 55 of 56
Appendix-8
Marketing risk management strategy
Marketing risk management strategy (30-50 words)
Risk management (organisation) context and risk profile (30-50 words)
Overview of the integrated risk management process (200-250 words)
Identify Sources of Risk
Analyse the Risk Consequences
Analyse the Risk Likelihood
Evaluate the Risk
Treat the Risk
Action Planning Monitor and Review
M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000 Australia Ph: 1300 781 194 I E: [email protected] I W: www.asoc.edu.au
ABN: 87 160 483 447
M.S Aviation Pty Ltd trading as Australian School of Commerce Name of the Document- BSBMKG621 Candidate Assessment Tool Version no:23.05 Page 56 of 56
