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Running Head: APPROACHES OF COMMUNICATION IN CHANGE MANAGEMENT 1

APPROACHES OF COMMUNICATION IN CHANGE MANAGEMENT 4

Approaches to Communication in Change Management.

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Summary.

Chapter seven of the book has been clearly highlighted and deeply explained in various change communication strategies. Key components and elements in change have been quoted, and perhaps more insights have been provided on how gender, power, and emotions affect the change communication process (Whatfix, 2019). Language has been highlighted as the most valuable ingredient used to influence how people respond to change; it should be known that use of positive language that is captivating positivity, motivation, and encouragement, employees will be likely to accept any suggested change without much resistance, unlike when vulgar and negative language is used to initiate change as it creates self-resistance forces within individuals before even the change itself is introduced.

Change communication is the major component of the information under the change management used as the strategy that facilitates proper understanding of the meaning of change, reasons for change as well as how the said change may impact an organization. The features included communicating through the right people to establish advocates who will help champion the said change (Whatfix, 2019). This will, by extension, involve disseminating information about the change to multiple advocates such as managers and supervisors with an organization that will, in turn, help spread the message to their teams. Worth knowing is that whenever managers and supervisors are fed with the right information about intended change and its purpose, they will definitely face other team members with confidence to champion and rally for the change in question, unlike when they are working with rumors which are known to be a stumbling block for change acceptance due to lack of knowledge about it (Schorn, 2016).

Also, using multiple channels is another crucial feature that provides various strengths that perhaps facilitate change implementation (Whatfix, 2019). Besides, that wide network communication will facilitate change by providing highlights and more insights about the change, raising the probability of implementing the change in question (Whatfix, 2019). Another important feature for effective communication in change management is being specific and also ensuring that communication is always made early and often and perhaps provide details on who be affected, how they will be impacted, what is the change, where and when the change will happen and why the changed may be necessary.

Perhaps the best change management model will serve as the best way of communicating change by keeping all the aspects of change in harmony. I will also wise to constantly communicate about change. As mentioned earlier, communication is one of the single ways change is facilitated. More importantly, the use of open and transparent communication means will effectively drive the change needed to be implemented. The essence of frequent communication will explain why change, impacts, essences tasks are required, and expected outcomes. All this aspect will make the employees feel recognized and perhaps the most crucial instrumental factors which are part and parcel of the organization (Özbebek Tunç & Aslan, 2019).

References

Schorn, M. N. (2016). Management of the Third Stage of Labor: Implementing Best Practices. Best Practices in Midwifery. doi:10.1891/9780826131799.0024

Whatfix. (2019). 7 Best Practices in Change Management Communication. Retrieved from https://academy.whatfix.com/best-practices-change-management-communication/

Özbebek Tunç, A., & Aslan, P. (2019). Business Management and Communication Perspectives in Industry 4.0. Hershey: IGI Global.