applied strategy presentation

The company is :Shell oil company in UK

You must answer this:

· Undertake a industrial structural analysis (eg critical application of Porter’s five forces model is useful here).

· Internal analysis (to select appropriate concepts/tools/models)

This will effectively be a preliminary analysis from secondary sources as detailed access to the company is not assumed.

Note: At this stage not to include opportunities and threats (or SWOT) for the company

Use your own initiative to explore different ways of obtaining data. It is understood that in some areas you may have difficulty in finding the specific data . This is an issue all analysts and managers face in practice and your challenge is to find ways of dealing with this. You should clearly identify the data needed and express the problems as explicit limitations in your findings. The assessment will be based on how you employ the data at your disposal rather than on what data you have.