APPLIED DATA ANALYTICS

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Final assignment

· Individual task

· You must submit your work as a Word document

Task:

With reference to a real-world company create a data-based story telling presentation that:

1. tells a data driven story about how your chosen organisation/business makes use of data analytics to gain a competitive advantage/cutting edge over other rival organisations/businesses that it competes with

2. makes use of any relevant graphics and data presented in graphs

For example, you could consider how Starbucks uses analytics to help it to choose the best (i.e. most profitable) locations for its branches, or how Tiktok uses analytics to work out what videos to present to it users to help maximise its advertising revenue or how Brentford F.C. uses data analytics to inform its transfers of football players.

Formalities:

· You may want to include images/graphics etc. (for example from their website) to make your reasoning and argumention more visual and explicative

· Font: Arial. Size: 12,5pts. Line spacing: 1,5. Text align: Justified.

· Appendices and References, do not count towards the final wordcount but are strongly recommended (referencing websites, articles, books etc.)

· Word limit is between 1,500 to 2,000 words

Outcomes: This task assesses the following learning outcomes:

· Learning outcome 5 in the course outline

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge and Identification of the main Issues 20%	Identifies and demonstrates a sophisticated understanding of the main issues / problems in the case study	Identifies and demonstrates an accomplished understanding of most of the issues/problems.	Identifies and demonstrates acceptable understanding of some of the issues/problems in the case study	Does not identify or demonstrate an acceptable understanding of the issues/problems in the case study
Application 30%	Student applies fully relevant knowledge to the situation provided	Student applies mostly relevant knowledge to the situation provided	Student applies some relevant knowledge to the situation provided. Some minor misunderstandings may be evident.	Student applies little relevant knowledge to the situation provided. Misunderstandings are evident.
Evaluation 30%	Student assembles a coherent response to the question, providing a range of support and justification that leads to a well-reasoned conclusion	Student assembles a good response to the question, providing support and justification that lead to a well-reasoned conclusion	Student assembles a fair response to the question, providing some support and justification that lead to a well-reasoned conclusion. Minor misunderstandings may be evident	Student’s response to the question lacks coherence. Limited support and justification are provided that may or may not be well linked to the conclusion
Communication 20%	Student communicates ideas extremely clearly and concisely. Compliance with the guidelines on font, size, line spacing and text align will also be taken into account.	Student communicates ideas clearly and concisely. Compliance with the guidelines on font, size, line spacing and text align will also be taken into account.	Student communicates ideas fairly clearly and concisely. Compliance with the guidelines on font, size, line spacing and text align will also be taken into account.	Student attempts to communicate ideas clearly and concisely, with some problems. Student does not follow the guidelines on font, size, line spacing and text align.

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