Applied_Data_Analytics_DataFinaladam2.xlsx
Q1 Sales Revenue
| Month |
Sales Revenue |
| Jan 2023 |
$ 12,500.00 |
| Feb 2023 |
$ 15,200.00 |
| Mar 2023 |
$ 11,000.00 |
| Apr 2023 |
$ 15,800.00 |
| May 2023 |
$ 14,500.00 |
| Jun 2023 |
$ 14,900.00 |
| Jul 2023 |
$ 13,400.00 |
| Aug 2023 |
$ 13,000.00 |
| Sep 2023 |
$ 14,700.00 |
| Oct 2023 |
$ 15,500.00 |
| Nov 2023 |
$ 16,200.00 |
| Dec 2023 |
$ 15,000.00 |
| Jan 2023 |
$ 14,000.00 |
| Feb 2023 |
$ 15,300.00 |
| Mar 2023 |
$ 16,000.00 |
| Apr 2023 |
$ 15,850.00 |
| May 2023 |
$ 16,500.00 |
| Jun 2023 |
$ 17,000.00 |
| Jul 2023 |
$ 17,500.00 |
| Aug 2023 |
$ 16,000.00 |
| Sep 2023 |
$ 15,700.00 |
| Oct 2023 |
$ 14,950.00 |
| Nov 2023 |
$ 14,800.00 |
| Dec 2023 |
$ 15,050.00 |
Q2 Housing Prices
| Price |
Square Footage |
Number of Bedrooms |
Age of House |
| $ 350,000.00 |
1500 |
3 |
10 |
| $ 355,000.00 |
1520 |
4 |
11 |
| $ 360,000.00 |
1540 |
3 |
12 |
| $ 365,000.00 |
1560 |
4 |
13 |
| $ 370,000.00 |
1580 |
3 |
14 |
| $ 375,000.00 |
1600 |
4 |
15 |
| $ 380,000.00 |
1620 |
3 |
16 |
| $ 385,000.00 |
1640 |
4 |
17 |
| $ 390,000.00 |
1660 |
3 |
18 |
| $ 395,000.00 |
1680 |
4 |
19 |
| $ 400,000.00 |
1700 |
3 |
10 |
| $ 405,000.00 |
1720 |
4 |
11 |
| $ 410,000.00 |
1740 |
3 |
12 |
| $ 415,000.00 |
1760 |
4 |
13 |
| $ 420,000.00 |
1780 |
3 |
14 |
| $ 425,000.00 |
1800 |
4 |
15 |
| $ 430,000.00 |
1820 |
3 |
16 |
| $ 435,000.00 |
1840 |
4 |
17 |
| $ 440,000.00 |
1860 |
3 |
18 |
| $ 445,000.00 |
1880 |
4 |
19 |
| $ 450,000.00 |
1900 |
3 |
10 |
| $ 455,000.00 |
1920 |
4 |
11 |
| $ 460,000.00 |
1940 |
3 |
12 |
| $ 465,000.00 |
1960 |
4 |
13 |
| $ 470,000.00 |
1980 |
3 |
14 |
| $ 475,000.00 |
2000 |
4 |
15 |
| $ 480,000.00 |
2020 |
3 |
16 |
| $ 485,000.00 |
2040 |
4 |
17 |
| $ 490,000.00 |
2060 |
3 |
18 |
| $ 495,000.00 |
2080 |
4 |
19 |
| $ 500,000.00 |
2100 |
3 |
10 |
| $ 505,000.00 |
2120 |
4 |
11 |
| $ 510,000.00 |
2140 |
3 |
12 |
| $ 515,000.00 |
2160 |
4 |
13 |
| $ 520,000.00 |
2180 |
3 |
14 |
| $ 525,000.00 |
2200 |
4 |
15 |
| $ 530,000.00 |
2220 |
3 |
16 |
| $ 535,000.00 |
2240 |
4 |
17 |
| $ 540,000.00 |
2260 |
3 |
18 |
| $ 545,000.00 |
2280 |
4 |
19 |
| $ 550,000.00 |
2300 |
3 |
10 |
| $ 555,000.00 |
2320 |
4 |
11 |
| $ 560,000.00 |
2340 |
3 |
12 |
| $ 565,000.00 |
2360 |
4 |
13 |
| $ 570,000.00 |
2380 |
3 |
14 |
| $ 575,000.00 |
2400 |
4 |
15 |
| $ 580,000.00 |
2420 |
3 |
16 |
| $ 585,000.00 |
2440 |
4 |
17 |
| $ 590,000.00 |
2460 |
3 |
18 |
| $ 595,000.00 |
2480 |
4 |
19 |
Q3 Portfolio Returns
| Month |
Portfolio A Returns |
Portfolio B Returns |
| Jan 2023 |
2.5 |
3 |
| Feb 2023 |
-1 |
0.5 |
| Mar 2023 |
1.5 |
1 |
| Apr 2023 |
2 |
2.5 |
| May 2023 |
-0.5 |
-0.8 |
| Jun 2023 |
1.8 |
1.7 |
| Jul 2023 |
3 |
2.9 |
| Aug 2023 |
-1.2 |
-1.1 |
| Sep 2023 |
0.8 |
0.7 |
| Oct 2023 |
1.9 |
1.8 |
| Nov 2023 |
2.6 |
2.5 |
| Dec 2023 |
-0.7 |
-0.6 |
Q4 Customer Demographics
| Customer ID |
Age |
Income |
Spending Score |
Gender |
| 1 |
50 |
$ 80,974.00 |
High |
Male |
| 2 |
52 |
$ 50,710.00 |
High |
Female |
| 3 |
56 |
$ 35,417.00 |
High |
Male |
| 4 |
30 |
$ 98,025.00 |
High |
Male |
| 5 |
29 |
$ 81,194.00 |
High |
Female |
| 6 |
35 |
$ 38,114.00 |
High |
Male |
| 7 |
43 |
$ 76,303.00 |
High |
Male |
| 8 |
57 |
$ 36,649.00 |
Low |
Male |
| 9 |
25 |
$ 62,729.00 |
Low |
Female |
| 10 |
60 |
$ 46,633.00 |
High |
Male |
| 11 |
70 |
$ 65,239.00 |
Low |
Female |
| 12 |
32 |
$ 108,131.00 |
High |
Male |
| 13 |
69 |
$ 39,057.00 |
High |
Female |
| 14 |
58 |
$ 109,861.00 |
Low |
Female |
| 15 |
26 |
$ 39,423.00 |
Low |
Female |
| 16 |
61 |
$ 89,318.00 |
Low |
Female |
| 17 |
27 |
$ 117,590.00 |
High |
Female |
| 18 |
63 |
$ 61,752.00 |
Low |
Male |
| 19 |
46 |
$ 100,651.00 |
Low |
Female |
| 20 |
50 |
$ 50,159.00 |
Low |
Female |
| 21 |
67 |
$ 68,218.00 |
Low |
Male |
| 22 |
56 |
$ 118,643.00 |
Low |
Female |
| 23 |
22 |
$ 60,024.00 |
Low |
Female |
| 24 |
68 |
$ 116,083.00 |
High |
Male |
| 25 |
51 |
$ 38,800.00 |
Low |
Male |
| 26 |
26 |
$ 41,193.00 |
Low |
Female |
| 27 |
31 |
$ 78,246.00 |
High |
Female |
| 28 |
22 |
$ 70,682.00 |
High |
Female |
| 29 |
54 |
$ 30,761.00 |
High |
Female |
| 30 |
64 |
$ 91,592.00 |
Low |
Female |
| 31 |
37 |
$ 102,025.00 |
High |
Female |
| 32 |
60 |
$ 87,143.00 |
Low |
Male |
| 33 |
46 |
$ 119,241.00 |
Low |
Female |
| 34 |
52 |
$ 114,242.00 |
High |
Male |
| 35 |
18 |
$ 35,988.00 |
Low |
Female |
| 36 |
37 |
$ 42,152.00 |
High |
Male |
| 37 |
50 |
$ 58,780.00 |
High |
Male |
| 38 |
68 |
$ 87,713.00 |
Low |
Female |
| 39 |
44 |
$ 81,567.00 |
High |
Female |
| 40 |
29 |
$ 39,324.00 |
Low |
Female |
| 41 |
49 |
$ 104,163.00 |
Low |
Female |
| 42 |
19 |
$ 43,455.00 |
Low |
Female |
| 43 |
41 |
$ 82,543.00 |
Low |
Male |
| 44 |
31 |
$ 75,709.00 |
High |
Female |
| 45 |
38 |
$ 65,699.00 |
High |
Male |
| 46 |
38 |
$ 71,503.00 |
High |
Female |
| 47 |
60 |
$ 62,327.00 |
Low |
Female |
| 48 |
27 |
$ 111,510.00 |
High |
Female |
| 49 |
23 |
$ 89,741.00 |
High |
Female |
| 50 |
64 |
$ 85,551.00 |
High |
Female |
| 51 |
64 |
$ 106,959.00 |
Low |
Male |
| 52 |
32 |
$ 83,848.00 |
Low |
Female |
| 53 |
31 |
$ 115,363.00 |
Low |
Female |
| 54 |
27 |
$ 107,266.00 |
Low |
Male |
| 55 |
39 |
$ 115,811.00 |
High |
Female |
| 56 |
55 |
$ 33,206.00 |
High |
Male |
| 57 |
48 |
$ 78,750.00 |
Low |
Male |
| 58 |
66 |
$ 55,734.00 |
High |
Female |
| 59 |
41 |
$ 33,687.00 |
High |
Female |
| 60 |
54 |
$ 89,370.00 |
High |
Female |
| 61 |
69 |
$ 115,241.00 |
High |
Male |
| 62 |
51 |
$ 63,449.00 |
High |
Male |
| 63 |
41 |
$ 87,122.00 |
Low |
Male |
| 64 |
63 |
$ 35,426.00 |
High |
Female |
| 65 |
21 |
$ 81,009.00 |
Low |
Female |
| 66 |
65 |
$ 76,167.00 |
High |
Male |
| 67 |
56 |
$ 119,942.00 |
High |
Male |
| 68 |
44 |
$ 116,457.00 |
High |
Male |
| 69 |
52 |
$ 118,651.00 |
High |
Female |
| 70 |
35 |
$ 90,282.00 |
High |
Male |
| 71 |
46 |
$ 64,951.00 |
Low |
Male |
| 72 |
20 |
$ 71,117.00 |
Low |
Female |
| 73 |
57 |
$ 82,916.00 |
High |
Female |
| 74 |
28 |
$ 94,925.00 |
Low |
Female |
| 75 |
38 |
$ 83,575.00 |
Low |
Female |
| 76 |
22 |
$ 113,279.00 |
High |
Female |
| 77 |
36 |
$ 46,501.00 |
High |
Male |
| 78 |
27 |
$ 56,996.00 |
High |
Male |
| 79 |
58 |
$ 58,885.00 |
Low |
Female |
| 80 |
35 |
$ 84,239.00 |
High |
Female |
| 81 |
59 |
$ 115,328.00 |
High |
Male |
| 82 |
23 |
$ 34,837.00 |
Low |
Female |
| 83 |
59 |
$ 115,167.00 |
High |
Male |
| 84 |
37 |
$ 46,416.00 |
High |
Male |
| 85 |
53 |
$ 85,229.00 |
Low |
Female |
| 86 |
36 |
$ 108,341.00 |
Low |
Male |
| 87 |
18 |
$ 37,627.00 |
High |
Female |
| 88 |
47 |
$ 76,868.00 |
Low |
Male |
| 89 |
20 |
$ 82,572.00 |
High |
Female |
| 90 |
42 |
$ 70,338.00 |
High |
Female |
| 91 |
26 |
$ 103,859.00 |
Low |
Male |
| 92 |
59 |
$ 51,559.00 |
High |
Female |
| 93 |
55 |
$ 93,336.00 |
Low |
Male |
| 94 |
64 |
$ 68,983.00 |
High |
Male |
| 95 |
62 |
$ 111,032.00 |
High |
Female |
| 96 |
61 |
$ 82,317.00 |
Low |
Male |
| 97 |
19 |
$ 55,137.00 |
Low |
Female |
| 98 |
25 |
$ 69,029.00 |
High |
Male |
| 99 |
57 |
$ 38,965.00 |
Low |
Male |
| 100 |
33 |
$ 94,610.00 |
Low |
Female |
Q4 Marketing Campaigns
| Campaign Name |
Month |
Customer Acquisitions |
Sales Revenue |
Conversion Rate |
| Summer Sale |
June 2023 |
847 |
$ 38,872.00 |
3.7 |
| Summer Sale |
June 2023 |
1212 |
$ 33,869.00 |
3.9 |
| Summer Sale |
June 2023 |
957 |
$ 42,226.00 |
6.5 |
| Summer Sale |
June 2023 |
1199 |
$ 28,336.00 |
6 |
| Summer Sale |
June 2023 |
1254 |
$ 44,003.00 |
3.6 |
| Summer Sale |
June 2023 |
1402 |
$ 34,184.00 |
5.9 |
| Summer Sale |
June 2023 |
1430 |
$ 42,420.00 |
5.6 |
| Summer Sale |
June 2023 |
853 |
$ 33,425.00 |
5.4 |
| Summer Sale |
June 2023 |
1472 |
$ 46,178.00 |
5.5 |
| Summer Sale |
June 2023 |
1193 |
$ 44,146.00 |
4.9 |
| Holiday Deals |
December 2023 |
1444 |
$ 28,513.00 |
6.7 |
| Holiday Deals |
December 2023 |
1421 |
$ 26,416.00 |
4.2 |
| Holiday Deals |
December 2023 |
1116 |
$ 46,570.00 |
6.7 |
| Holiday Deals |
December 2023 |
1482 |
$ 46,409.00 |
6.3 |
| Holiday Deals |
December 2023 |
1357 |
$ 34,495.00 |
4.1 |
| Holiday Deals |
December 2023 |
964 |
$ 23,501.00 |
4.8 |
| Holiday Deals |
December 2023 |
1179 |
$ 48,474.00 |
4.9 |
| Holiday Deals |
December 2023 |
1273 |
$ 33,659.00 |
3.4 |
| Holiday Deals |
December 2023 |
1299 |
$ 22,198.00 |
6.8 |
| Holiday Deals |
December 2023 |
1123 |
$ 44,785.00 |
3.1 |