Business & Finance - Marketing This Assignment For Application Assignment 3: Advertisement Analysis Will Need To Be Completed By This Sunday (7/20/2025) Evening (8pm EST).
Application Assignment 3
1. Find a recent ad (or some social media/website content if you want) from a company of your choice (I recommend using the same company you did Assignments 1 and 2 on) and analyze the following:
Audience
Primary objective
Message
Theme(s) or appeal(s) used
Specific components used to convey the message (text, images, colors, music, etc.)
Effectiveness of the ad
2. What recommendations do you have to improve the effectiveness the ad? Provide support (theories, data, anecdotes, etc.) for your recommendations.
Objectives
Inform /create awareness
Remind
Immediate action
Appeals
3
Adventure
Bandwagon/Consensus
Brand
Endorsement
Fear
Humor
Aspiration/less-than perfect
Sex
Romance
Music
Nostalgia
Word play
Cognition
Scarcity
Luxury