Business & Finance - Marketing This Assignment For Application Assignment 3: Advertisement Analysis Will Need To Be Completed By This Sunday (7/20/2025) Evening (8pm EST).

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ApplicationAssignment3ModernMarketing.pptx

Application Assignment 3

1. Find a recent ad (or some social media/website content if you want) from a company of your choice (I recommend using the same company you did Assignments 1 and 2 on) and analyze the following:

Audience

Primary objective

Message

Theme(s) or appeal(s) used

Specific components used to convey the message (text, images, colors, music, etc.)

Effectiveness of the ad

2. What recommendations do you have to improve the effectiveness the ad? Provide support (theories, data, anecdotes, etc.) for your recommendations.

Objectives

Inform /create awareness

Remind

Immediate action

Appeals

3

Adventure

Bandwagon/Consensus

Brand

Endorsement

Fear

Humor

Aspiration/less-than perfect

Sex

Romance

Music

Nostalgia

Word play

Cognition

Scarcity

Luxury

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